This project proves that powerful brand development does not mean pleasing everyone. It means perfectly decoding the cultural codes of a specific target audience and executing them on an absolute high-end level—from the logo to the key visual, all the way to the final tour poster.

the “LETICIA” project, I engineered a complete visual ecosystem for an alternative music brand. The goal was to bridge the gap between London’s underground energy and high-end commercial viability.

Bobby John is a middle finger to generic branding: a raw, high-impact visual identity and apparel system that trades safe, corporate minimalism for the unapologetic energy of subculture lifestyle.

This project focuses on the development of a high-impact visual identity and brand system, combining bold typography with a structured layout to create a professional and energetic aesthetic for the music and event industry, demonstrating my ability to build a cohesive brand foundation including logo suites and dynamic visual assets from scratch.