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I'm Tia Olatunmbi, a marketing and growth strategist with 7+ years of experience building and scaling digital campaigns across lifestyle, travel, and media industries. I specialize in turning business goals into high-impact digital strategies through data, content, and paid media, always focused on measurable outcomes. I enjoy crafting full-funnel marketing programs, optimizing performance, and developing customer acquisition and retention strategies that drive long-term value for brands and partners.…I'm Tia Olatunmbi, a marketing and growth strategist with 7+ years of experience building and scaling digital campaigns across lifestyle, travel, and media industries. I specialize in turning business goals into high-impact digital strategies through data, content, and paid media, always focused on measurable outcomes. I enjoy crafting full-funnel marketing programs, optimizing performance, and developing customer acquisition and retention strategies that drive long-term value for brands and partners.

Tia Olatunmbi

Digital Marketer, Growth Marketer, Influencer Marketing Manager, +5

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I'm Tia Olatunmbi, a marketing and growth strategist with 7+ years of experience building and scaling digital campaigns across lifestyle, travel, and media industries. I specialize in turning business goals into high-impact digital strategies through data, content, and paid media, always focused on measurable outcomes. I enjoy crafting full-funnel marketing programs, optimizing performance, and developing customer acquisition and retention strategies that drive long-term value for brands and partners.…I'm Tia Olatunmbi, a marketing and growth strategist with 7+ years of experience building and scaling digital campaigns across lifestyle, travel, and media industries. I specialize in turning business goals into high-impact digital strategies through data, content, and paid media, always focused on measurable outcomes. I enjoy crafting full-funnel marketing programs, optimizing performance, and developing customer acquisition and retention strategies that drive long-term value for brands and partners.

Available to hire

I’m Tia Olatunmbi, a marketing and growth strategist with 7+ years of experience building and scaling digital campaigns across lifestyle, travel, and media industries. I specialize in turning business goals into high-impact digital strategies through data, content, and paid media, always focused on measurable outcomes.

I enjoy crafting full-funnel marketing programs, optimizing performance, and developing customer acquisition and retention strategies that drive long-term value for brands and partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Fluent

German

Beginner

Work Experience

Marketing & Growth Consultant (Founder) at Kaabo Inc

January 1, 2024 - Present

Designed and managed full-funnel campaigns (awareness → conversion → retargeting) across Meta platforms; developed customer acquisition strategies for high-ticket services (€2,000+); optimized performance via A/B testing and segmentation; analyzed performance with Meta Ads Manager and Google Analytics; led content strategy (UGC, video, storytelling); managed CRM and customer journey to improve retention and lifetime value.

Digital Marketing & Growth Consultant at Global

January 1, 2022 - Present

Managed paid social campaigns (Meta Ads) for brands across lifestyle, travel, and fashion; developed performance-driven content and influencer marketing strategies; built and optimized digital funnels for lead generation and conversion; delivered performance reporting (ROAS, CPA, conversions) with actionable insights; leveraged AI tools for content creation, data analysis, and workflow automation.

Founder (Marketing & Growth) at ColorY*

January 1, 2020 - January 1, 2023

Built and scaled a digital community to 20K+ users through content and social strategy; developed brand partnerships and digital campaigns; used analytics to optimize engagement and audience growth.

Head of Digital Talent / Performance Marketing Lead at La Piazza Group

January 1, 2019 - January 1, 2022

Planned and executed multi-channel campaigns (paid social, influencer, content); optimized campaign performance with focus on ROI, engagement, and conversions; managed campaign reporting and performance analysis for international clients; coordinated across creative, media, and client teams; managed advertising budgets and resource allocation.

Junior Digital Campaign Manager at BCW Global

January 1, 2018 - January 1, 2019

Managed and optimized paid social campaigns (Meta Ads, Google Ads); handled advertising budgets up to €20,000/month across multiple campaigns; monitored performance and delivered data-driven reports and recommendations; collaborated with cross-functional teams to align campaigns with business objectives.