Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

With over 8 years building and scaling digital products for startups, SMEs and large enterprises, I specialise in taking products from discovery through launch and optimisation while navigating technical constraints and regulatory requirements. Whether you're launching a new product, optimising an existing platform, or navigating complex technical and regulatory landscapes, I combine commercial strategy with hands-on execution to deliver outcomes that matter to users and bottom lines. Based on the Gold Coast, I work with clients across Australia and internationally.…With over 8 years building and scaling digital products for startups, SMEs and large enterprises, I specialise in taking products from discovery through launch and optimisation while navigating technical constraints and regulatory requirements. Whether you're launching a new product, optimising an existing platform, or navigating complex technical and regulatory landscapes, I combine commercial strategy with hands-on execution to deliver outcomes that matter to users and bottom lines. Based on the Gold Coast, I work with clients across Australia and internationally.

Tiare Lyon

Marketing Strategist, Growth Marketer, Content Strategist, +2





With over 8 years building and scaling digital products for startups, SMEs and large enterprises, I specialise in taking products from discovery through launch and optimisation while navigating technical constraints and regulatory requirements. Whether you're launching a new product, optimising an existing platform, or navigating complex technical and regulatory landscapes, I combine commercial strategy with hands-on execution to deliver outcomes that matter to users and bottom lines. Based on the Gold Coast, I work with clients across Australia and internationally.…With over 8 years building and scaling digital products for startups, SMEs and large enterprises, I specialise in taking products from discovery through launch and optimisation while navigating technical constraints and regulatory requirements. Whether you're launching a new product, optimising an existing platform, or navigating complex technical and regulatory landscapes, I combine commercial strategy with hands-on execution to deliver outcomes that matter to users and bottom lines. Based on the Gold Coast, I work with clients across Australia and internationally.

Available to hire

With over 8 years building and scaling digital products for startups, SMEs and large enterprises, I specialise in taking products from discovery through launch and optimisation while navigating technical constraints and regulatory requirements.

Whether you’re launching a new product, optimising an existing platform, or navigating complex technical and regulatory landscapes, I combine commercial strategy with hands-on execution to deliver outcomes that matter to users and bottom lines.
Based on the Gold Coast, I work with clients across Australia and internationally.

Skills

Figma

Jira

Adobe Illustrator

Experience Level

Figma

Expert

Jira

Expert

Adobe Illustrator

Intermediate

Work Experience

Senior Product Manager at Kynd (Nib Thrive)

December 31, 2025 - December 31, 2025

Led end-to-end product strategy and lifecycle across web and mobile; aligned with OKRs; contributed to an ASX company acquisition; delivered ~30% revenue growth and ~40% operational efficiency gains; led 15+ user-facing features over 18 months.

Head of Marketing at Kynd

December 31, 2022 - December 31, 2022

Led digital marketing transformation across SaaS and data systems; defined go-to-market strategy and growth programs; collaborated with engineering and product teams; enabled rapid scale across 1,500+ employees.

Digital Strategist at Vim + Zest

December 31, 2020 - December 31, 2020

Led digital transformation initiatives and CMS-based solutions for SME clients; developed pricing models and new service offerings; scoped go-to-market strategies and partner engagements.

Product Marketing Manager at Leden Limited

December 31, 2018 - December 31, 2018

Led end-to-end product development and go-to-market for mobile apps (e.g., Vivid Sydney 2017 app; AR shopping app Sweep); coordinated with engineering, UX, and partnerships to accelerate user acquisition.

Strategic Advisor at Zenag Chicken

January 1, 2020 - November 20, 2025

International advisory providing mentoring on digital transformation and workflow optimization; guided AI-powered operational improvements and data-system strategy across a 1,500+ employee enterprise in Papua New Guinea.