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I am a Freelance Creative Director Senior Creative with over 20 years of experience in Art Direction, Design, Motion Design, Interactive Design, and Creative Direction. Lately, I've been consulting to create AI workflows for creative teams. I am proficient in nearly every industry standard software you can name and a lot that you probably can't. I have a strong ability to conceptualize ideas with high levels of execution, guiding projects from the embryo of an insight, through to idea and then highly crafted executions. Without clear communication and collaboration, I wouldn’t have been able to achieve anything of worth. Thus, I have been both a strong team player and leader, often mentoring and supporting younger creatives in ways I wish I had been supported when I started out.…I am a Freelance Creative Director Senior Creative with over 20 years of experience in Art Direction, Design, Motion Design, Interactive Design, and Creative Direction. Lately, I've been consulting to create AI workflows for creative teams. I am proficient in nearly every industry standard software you can name and a lot that you probably can't. I have a strong ability to conceptualize ideas with high levels of execution, guiding projects from the embryo of an insight, through to idea and then highly crafted executions. Without clear communication and collaboration, I wouldn’t have been able to achieve anything of worth. Thus, I have been both a strong team player and leader, often mentoring and supporting younger creatives in ways I wish I had been supported when I started out.

Tim McPherson

Creative Director, Art Director, Designer, +6

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I am a Freelance Creative Director Senior Creative with over 20 years of experience in Art Direction, Design, Motion Design, Interactive Design, and Creative Direction. Lately, I've been consulting to create AI workflows for creative teams. I am proficient in nearly every industry standard software you can name and a lot that you probably can't. I have a strong ability to conceptualize ideas with high levels of execution, guiding projects from the embryo of an insight, through to idea and then highly crafted executions. Without clear communication and collaboration, I wouldn’t have been able to achieve anything of worth. Thus, I have been both a strong team player and leader, often mentoring and supporting younger creatives in ways I wish I had been supported when I started out.…I am a Freelance Creative Director Senior Creative with over 20 years of experience in Art Direction, Design, Motion Design, Interactive Design, and Creative Direction. Lately, I've been consulting to create AI workflows for creative teams. I am proficient in nearly every industry standard software you can name and a lot that you probably can't. I have a strong ability to conceptualize ideas with high levels of execution, guiding projects from the embryo of an insight, through to idea and then highly crafted executions. Without clear communication and collaboration, I wouldn’t have been able to achieve anything of worth. Thus, I have been both a strong team player and leader, often mentoring and supporting younger creatives in ways I wish I had been supported when I started out.

Available to hire

I am a Freelance Creative Director Senior Creative with over 20 years of experience in Art Direction, Design, Motion Design, Interactive Design, and Creative Direction. Lately, I’ve been consulting to create AI workflows for creative teams. I am proficient in nearly every industry standard software you can name and a lot that you probably can’t. I have a strong ability to conceptualize ideas with high levels of execution, guiding projects from the embryo of an insight, through to idea and then highly crafted executions.

Without clear communication and collaboration, I wouldn’t have been able to achieve anything of worth. Thus, I have been both a strong team player and leader, often mentoring and supporting younger creatives in ways I wish I had been supported when I started out.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Head of Art at CHEP Network

November 1, 2023 - August 28, 2025

Worked across every single brand within the agency in a holistic multi-disciplinary role. Helped elevate their creative offering while nurturing and mentoring younger talent to be their best possible selves. This role lasted close to five years.

Head of Craft at ClemengerBBDO Sydney

November 1, 2015 - August 28, 2025

Took the agency from 1980’s level of Design and Art Direction to winning their first D&AD Award in over 20 years. Expanded the retouching department to bring in millions of revenue in emerging 3D visualization.

Lead Designer at Droga5 Sydney

April 1, 2010 - August 28, 2025

Worked across every major campaign including VB’s Regulars Campaign. Was involved in most pitches and big client work during tenure in advertising industry.