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Hi, I’m Tim Gyss. I’m a persuasive executive with over two decades of experience in automotive and industrial goods, leading strategic initiatives across the EMEA region. I excel at coaching and building high-performing sales, marketing, and business development teams, managing multi-million budgets, and thriving in fast-paced environments with a growth mindset. I’m passionate about turning market insights into actionable growth, strengthening brands, and forging forward-thinking partnerships. I focus on data-driven decision making, customer experience, and sustainable profitability to drive long-term value for organizations and stakeholders.…Hi, I’m Tim Gyss. I’m a persuasive executive with over two decades of experience in automotive and industrial goods, leading strategic initiatives across the EMEA region. I excel at coaching and building high-performing sales, marketing, and business development teams, managing multi-million budgets, and thriving in fast-paced environments with a growth mindset. I’m passionate about turning market insights into actionable growth, strengthening brands, and forging forward-thinking partnerships. I focus on data-driven decision making, customer experience, and sustainable profitability to drive long-term value for organizations and stakeholders.

Tim Gys

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +2

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Hi, I’m Tim Gyss. I’m a persuasive executive with over two decades of experience in automotive and industrial goods, leading strategic initiatives across the EMEA region. I excel at coaching and building high-performing sales, marketing, and business development teams, managing multi-million budgets, and thriving in fast-paced environments with a growth mindset. I’m passionate about turning market insights into actionable growth, strengthening brands, and forging forward-thinking partnerships. I focus on data-driven decision making, customer experience, and sustainable profitability to drive long-term value for organizations and stakeholders.…Hi, I’m Tim Gyss. I’m a persuasive executive with over two decades of experience in automotive and industrial goods, leading strategic initiatives across the EMEA region. I excel at coaching and building high-performing sales, marketing, and business development teams, managing multi-million budgets, and thriving in fast-paced environments with a growth mindset. I’m passionate about turning market insights into actionable growth, strengthening brands, and forging forward-thinking partnerships. I focus on data-driven decision making, customer experience, and sustainable profitability to drive long-term value for organizations and stakeholders.

Available to hire

Hi, I’m Tim Gyss. I’m a persuasive executive with over two decades of experience in automotive and industrial goods, leading strategic initiatives across the EMEA region. I excel at coaching and building high-performing sales, marketing, and business development teams, managing multi-million budgets, and thriving in fast-paced environments with a growth mindset.

I’m passionate about turning market insights into actionable growth, strengthening brands, and forging forward-thinking partnerships. I focus on data-driven decision making, customer experience, and sustainable profitability to drive long-term value for organizations and stakeholders.

Skills

Data Visualization

Experience Level

Data Visualization

Expert

Language

English

Fluent

French

Fluent

Dutch

Fluent

German

Beginner

Italian

Beginner

Work Experience

Head of Marketing (Consultant) at Torsus

January 1, 2025 - March 1, 2025

Led a 3-month mission to establish the marketing foundation for the Torsus brand, defining a 5-year marketing strategy with budget and human capital. Built an integrated brand management framework and orchestrated PR, digital campaigns, and product demonstrations with external partners to accelerate B2B sales. Conducted global market analysis for off-road heavy-duty van and bus sectors, defined GTM priorities, and established KPIs and processes to maximize ROI. Built the team structure and performance metrics to support scalable growth.

Parts, Accessories and Apparel Business Unit Manager at BRP European Distribution

April 1, 2022 - June 1, 2024

Directed the Parts, Accessories, and Apparel BU with full P&L responsibility for over €200M. Led cross-functional teams across product management, pricing, retail activation, category management, commercial criteria, demand forecasting, and budget allocation. Authored a data-driven business case that delivered single-digit profitability improvements by redesigning commercial policies, logistics SLAs, and cost models. Focused on elevating customer experience and loyalty, while adopting AI-powered tools to optimize complex retail activations, driving an 80% showroom traffic lift during a two-week pilot.

EMEA Government / Defense Sales Manager at BRP European Distribution

June 1, 2020 - March 1, 2022

Re-established the EMEA Government/Defense sales function after a strategic shift, focusing on tenders, vehicle parts and accessories, and partner network development. Established tender processes from prospecting to RFI/RFQ, including collaboration contracts. Implemented a web-scraping tool to monitor daily tenders, defined pricing strategies for frame contracts, and participated in defense shows (Eurosatory) and NATO industry days to strengthen the defense network.

Marine Propulsion Systems Business Unit Manager at BRP European Distribution

August 1, 2018 - March 1, 2022

Led the Marine BU (Evinrude Outboard engines, Alumacraft Boats, Rotax Jet propulsion systems, parts and accessories). Key member of global marine management and product steering committees. Achieved 200% growth in Alumacraft boat sales within 24 months through dealer network expansion and enhanced brand visibility at trade shows; secured multiple OEM agreements and restructured parts/engine planning to optimize the supply chain. Managed the device with a major business transition by downsizing the EMEA marine division while maintaining stakeholder engagement.

Country Manager France, UK, Benelux at BRP European Distribution

May 1, 2012 - July 1, 2018

Directed country teams for France, UK, and Benelux with full P&L responsibility for over €200M. Drove key strategic initiatives across sales, marketing, network expansion, and business development; streamlined HR and local operations to sustain growth. Achieved market leadership in personal watercraft and 200% Can-Am off-road growth in 24 months by reframing the brand for professional customers; built robust dealer networks and partnerships with financial institutions like Santander and Agilor. Fostered a high-performance culture and accountable leadership across teams.

Key Account Management at BRP European Distribution / Kawasaki Belgium

September 1, 2000 - April 1, 2012

Managed key accounts across Benelux, Scandinavia, Southern Europe, and French-speaking Africa. Positioned Evinrude marine engines as market leaders in Norway via strong distributor relationships, targeted commercial planning, and boat-builder collaborations. Repositioned Kawasaki in Belgium through network optimization, enhanced commercial programs, and partnerships with global brands. Expanded governmental sales initiatives and developed a distributor network in French-speaking Africa.

Marketing Manager / Co-owner at Fueldistrib SA

June 1, 2016 - August 1, 2019

Co-owner of a France-based food supplement distribution company. Led marketing strategy for exclusive SportsControl supplements, developed an online shop, executed SEO/SEA and online advertising, defined influencer/ambassador programs, and managed a team of 20 brand ambassadors across fitness, coaching, cycling, BMX, and motorsports. Supported activation plans that contributed to world championship titles.