I’m Tim Harling, a senior brand and packaging designer and Creative Director with 25+ years of experience helping food and drink brands get clear on who they are, what they stand for, and how they show up in the real world—especially on shelf and at launch. I combine strategic thinking with hands-on craft, working alongside founders, marketing teams and NPD specialists to turn commercial goals into distinctive, commercially effective brand and packaging systems. I founded Tidy Studio in Cardiff in 2007 and I lead end-to-end brand work—from positioning and identity through naming, illustration and packaging range architecture, to launch communications across retail, digital and POS. I also run practical workshops for food and drink founders focused on differentiation, shelf impact and building brand personality that customers recognise.…I’m Tim Harling, a senior brand and packaging designer and Creative Director with 25+ years of experience helping food and drink brands get clear on who they are, what they stand for, and how they show up in the real world—especially on shelf and at launch. I combine strategic thinking with hands-on craft, working alongside founders, marketing teams and NPD specialists to turn commercial goals into distinctive, commercially effective brand and packaging systems. I founded Tidy Studio in Cardiff in 2007 and I lead end-to-end brand work—from positioning and identity through naming, illustration and packaging range architecture, to launch communications across retail, digital and POS. I also run practical workshops for food and drink founders focused on differentiation, shelf impact and building brand personality that customers recognise.WWWW…