I'm Tim Hodgson, a senior paid media strategist with eight years across agency and independent consulting. I work at the strategy layer: building media plans, auditing paid accounts, writing creative briefs, developing pitches and proposals, and doing the thinking behind campaigns rather than executing them. My work sits at the intersection of performance and brand, focusing on the growth thesis behind a plan and the insight that makes a strategy coherent, not just the channel mix and budget split. I reset difficult client relationships, present to senior stakeholders, contribute to agency positioning, and build strategic frameworks that outlast engagements. I've led work for Dulux Australia, Hub Australia, Mountain Top Australia, NIDA, Walkinshaw, Acenda, Q-CTRL, Zeekr, and others across national and international markets. I embed AI workflows into strategy delivery as standard, build systems and creative pipelines that enable faster and more consistent output without sacrificing strategic rigor.

Tim Hodgson

I'm Tim Hodgson, a senior paid media strategist with eight years across agency and independent consulting. I work at the strategy layer: building media plans, auditing paid accounts, writing creative briefs, developing pitches and proposals, and doing the thinking behind campaigns rather than executing them. My work sits at the intersection of performance and brand, focusing on the growth thesis behind a plan and the insight that makes a strategy coherent, not just the channel mix and budget split. I reset difficult client relationships, present to senior stakeholders, contribute to agency positioning, and build strategic frameworks that outlast engagements. I've led work for Dulux Australia, Hub Australia, Mountain Top Australia, NIDA, Walkinshaw, Acenda, Q-CTRL, Zeekr, and others across national and international markets. I embed AI workflows into strategy delivery as standard, build systems and creative pipelines that enable faster and more consistent output without sacrificing strategic rigor.

Available to hire

I’m Tim Hodgson, a senior paid media strategist with eight years across agency and independent consulting. I work at the strategy layer: building media plans, auditing paid accounts, writing creative briefs, developing pitches and proposals, and doing the thinking behind campaigns rather than executing them. My work sits at the intersection of performance and brand, focusing on the growth thesis behind a plan and the insight that makes a strategy coherent, not just the channel mix and budget split.

I reset difficult client relationships, present to senior stakeholders, contribute to agency positioning, and build strategic frameworks that outlast engagements. I’ve led work for Dulux Australia, Hub Australia, Mountain Top Australia, NIDA, Walkinshaw, Acenda, Q-CTRL, Zeekr, and others across national and international markets. I embed AI workflows into strategy delivery as standard, build systems and creative pipelines that enable faster and more consistent output without sacrificing strategic rigor.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Founder at Cult Studios
April 2, 2025 - Present
Independent paid media strategy practice. Fixed-fee strategy projects, day-rate advisory, and workshop engagements for direct clients and agency partners.
Senior Media Planner & Strategist at Intender
July 1, 2025 - April 2, 2026
Embedded with a specialist independent media agency; planned across a multi-brand roster spanning FMCG, retail, education, property, professional services, technology, and financial products.
Senior Account Manager at Formulaik
November 1, 2023 - February 1, 2025
Growth marketing agency; led strategy and delivery independently across multiple accounts, including Bi-Rite, Q-CTRL, Zeekr, and others; co-developed the agency's positioning.
Senior Account Manager at Hotglue
December 1, 2021 - September 1, 2023
Creative and media agency; managed paid media and organic strategy across national and international accounts.
Co-Founder & Web Specialist at Simplify Design
January 1, 2020 - September 1, 2021
Freelance design and digital product business; built brand, web, content, and e-commerce capability from zero.
Facebook Marketing Specialist at Wise Funnels
January 1, 2019 - January 1, 2020
Entry-level Meta advertising role; developed branding, website capabilities, and digital product strategies; managed campaigns across client accounts.
Account Manager at Hotglue
December 1, 2021 - September 1, 2023
Creative and media agency; managed paid media and organic strategy across national and international accounts; collaborated with cross-disciplinary teams on multi-channel delivery and performance reporting.

Education

Brand Experience at RMIT University
January 11, 2030 - July 1, 2023
Fundamentals of Digital Marketing at Google
January 11, 2030 - June 2, 2026
Brand Experience Certification at RMIT University
July 1, 2023 - June 2, 2026
Fundamentals of Digital Marketing at Google
January 11, 2030 - June 2, 2026

Qualifications

Brand Experience
January 11, 2030 - July 1, 2023
Fundamentals of Digital Marketing
January 11, 2030 - June 2, 2026
Brand Experience Certification
July 1, 2023 - June 2, 2026
Fundamentals of Digital Marketing
January 11, 2030 - June 2, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Financial Services