I’m Tim Hodgson, a senior paid media strategist with eight years across agency and independent consulting. I work at the strategy layer: building media plans, auditing paid accounts, writing creative briefs, developing pitches and proposals, and doing the thinking behind campaigns rather than executing them. My work sits at the intersection of performance and brand, focusing on the growth thesis behind a plan and the insight that makes a strategy coherent, not just the channel mix and budget split.
I reset difficult client relationships, present to senior stakeholders, contribute to agency positioning, and build strategic frameworks that outlast engagements. I’ve led work for Dulux Australia, Hub Australia, Mountain Top Australia, NIDA, Walkinshaw, Acenda, Q-CTRL, Zeekr, and others across national and international markets. I embed AI workflows into strategy delivery as standard, build systems and creative pipelines that enable faster and more consistent output without sacrificing strategic rigor.
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