I'm Tim Lyons, a dynamic and results-driven senior B2B marketing professional with over a decade of experience across Telecommunications, SaaS, Cyber Security and Property. I excel at leading comprehensive marketing initiatives, managing cross-functional teams, and driving business growth through innovative and data-driven marketing strategies. I align marketing efforts with business objectives, cultivate high-performing teams, and deliver measurable outcomes in competitive markets. My strengths include GTM strategy, ABM/ABX, CRM strategy, and multi-channel campaigns that resonate with target audiences. I enjoy building robust marketing automation, shaping compelling content, and enabling sales with structured playbooks and effective demand generation.

Tim Lyons

I'm Tim Lyons, a dynamic and results-driven senior B2B marketing professional with over a decade of experience across Telecommunications, SaaS, Cyber Security and Property. I excel at leading comprehensive marketing initiatives, managing cross-functional teams, and driving business growth through innovative and data-driven marketing strategies. I align marketing efforts with business objectives, cultivate high-performing teams, and deliver measurable outcomes in competitive markets. My strengths include GTM strategy, ABM/ABX, CRM strategy, and multi-channel campaigns that resonate with target audiences. I enjoy building robust marketing automation, shaping compelling content, and enabling sales with structured playbooks and effective demand generation.

Available to hire

I’m Tim Lyons, a dynamic and results-driven senior B2B marketing professional with over a decade of experience across Telecommunications, SaaS, Cyber Security and Property. I excel at leading comprehensive marketing initiatives, managing cross-functional teams, and driving business growth through innovative and data-driven marketing strategies. I align marketing efforts with business objectives, cultivate high-performing teams, and deliver measurable outcomes in competitive markets.

My strengths include GTM strategy, ABM/ABX, CRM strategy, and multi-channel campaigns that resonate with target audiences. I enjoy building robust marketing automation, shaping compelling content, and enabling sales with structured playbooks and effective demand generation.

See more

Language

English
Fluent

Work Experience

Senior Marketing Manager at Elevate (formally Telcom Group)
September 1, 2023 - January 1, 2026
Oversee multiple marketing functions including Digital, CRM, Lead Generation, Sales Enablement, content strategy and campaign strategy. Develop PPC and SEO strategy aligned to niche target audiences. Roll out Pardot across the business with a bespoke lead scoring model and nurture streams. Manage a small in-house team and eight freelancers, and lead the rebrand following acquisition within a six-week window.
Senior Marketing Manager at G.Network
January 1, 2023 - September 1, 2023
Planned and executed multi-channel campaigns for B2B and B2C segments, expanding market penetration. Directed a team of five marketers, implementing tailored performance plans. Launched a new door-to-door sales channel, and managed agency partnerships to deliver high-impact campaigns. Organized hyper-localized events and campaigns and streamlined processes with advanced tools to boost efficiency.
Senior Marketing Manager at Telcom Group (now Elevate)
June 1, 2022 - December 1, 2022
Spearheaded marketing strategies to grow the fibre infrastructure footprint with a focus on property developers and social housing. Developed a scalable ABM/ABX framework aligned with sales goals. Implemented a CRM strategy during Salesforce migration, improving lead nurturing and scoring. Transitioned digital strategy to a solution-oriented approach, enhancing lead generation and online presence.
Marketing Manager at Kerv Group
July 1, 2021 - June 1, 2022
Launched the Kerv Group brand, led marketing campaigns and client-focused communications. Designed automation workflows to nurture leads and deliver qualified prospects. Produced thought leadership content positioning Kerv as an industry leader.
Senior Marketing Executive & Marketing Manager (B2B) at Hyperoptic
June 1, 2018 - July 1, 2021
Developed and executed targeted marketing plans for B2B segments, increasing demand among new and existing clients. Pioneered an ABM approach with 100% pipeline engagement in target accounts. Launched a Sales Enablement platform and delivered the award-winning 'Free Broadband for Home Schooling' initiative during COVID-19.
Marketing Executive (B2B & E-Comms) at Air France-KLM
July 1, 2015 - June 1, 2018
Planned and implemented campaigns to promote services to corporate and trade audiences. Created bespoke digital and offline marketing assets with sales. Recognized with the 'Go-Getter' award for exceeding expectations.
Marketing Intern/Assistant at Precor
April 1, 2014 - July 1, 2015
Designed marketing collateral for lead generation across EMEA and APAC. Coordinated events and campaigns contributing to regional marketing success.

Education

Business Management (First Class with Honours) at Coventry University
January 11, 2030 - September 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Software & Internet, Professional Services, Real Estate & Construction