Available to hire
Digital marketer specializing in developing, writing, editing, optimizing, and managing high-quality content across channels with a focus on analytics, social media, and SEO.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Content Manager at LaunchGarden
October 3, 2022 - April 22, 2024Strategized, wrote, proofread, and published instructive and engaging blog articles, social media posts, and web copy highlighting LaunchGarden (Oasis Network’s first native launchpad), increasing engagement, brand awareness, and NFT sales; optimized content for SEO to increase organic visibility and drive traffic to all platforms, leveraging keyword research and page optimization; tracked and analyzed content performance metrics, providing insights and recommendations for improvement; collaborated with the development team to provide strategic recommendations for enhancing site functionality and visual appeal by critiquing the UX and UI, improving user experience and engagement.
Director of Information (Part-time) at Wines of Impact
November 2, 2020 - May 3, 2024Research, compose, revise, optimize, and publish blogs promoting WOI’s services, restaurants and winemakers, generating nearly 150 new client leads; collaborate with the Social Media Director on IG campaigns to craft copy with the most relevant keywords, CTAs and hashtags, helping to increase monthly engagement by 16%; pen customer-friendly web copy using strategic phrase placements that maximizes clarity, flow, and SEO; authored staff profiles, employee handbook, and SOP manuals to establish team communication, culture, and efficiency.
Digital Marketing Consultant at Moxie
May 4, 2020 - October 30, 2020Conceptualized and implemented “Moxie Mondays” promo deal that geotargeted delivery routes and pumped Q3 sales by 200%; built and handled content calendar to track content, sales, program reminders, newsletters and dormant customer check-ins, clarifying the e-commerce strategy; recruited, trained, and supervised a team of six freelance copywriters to consistently produce effective on-brand blog posts that boosted site visits, new customer sign-ups, and monthly orders; compiled a detailed analysis of competitors Eaze, Emjay, and Grassdoor to determine their strengths, weaknesses, and which factors to implement into Moxie’s delivery service.
Content Manager at Nugg/NuggMD
January 30, 2017 - February 20, 2019Hired, assigned, and managed a team of five copywriters to create simple, comprehensive, and compelling cannabis articles that resonated with subscribers, attracted new customers, and validated the Nugg blog as an authoritative resource for cannabis education; proofread, edited, and rewrote all pieces before publishing to reflect brand tone, improve readability, clarify CTA, increase SEO, and enhance user engagement; generated, A/B tested, and tracked weekly, bi-monthly, and monthly Mailchimp newsletter campaigns that garnered more sign-ups, open and click-through-rates, and platform users; produced a series of in-depth, high-quality video product reviews from twenty of California’s top cannabis brands.
Education
Bachleor of Arts, English at University of Southern California
August 25, 2003 - June 17, 2006Qualifications
Industry Experience
Consumer Goods, Education, Retail, Other, Manufacturing, Media & Entertainment, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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