Graphic designer with over 10 years of experience across retail, FMCG, and brand environments. Skilled in packaging design, campaign rollout, and visual storytelling, with a strong focus on functional, customer-focused design. Experienced working cross-functionally with buyers and marketing teams to deliver cohesive and commercially effective outcomes.
EXPERIENCE
The Warehouse Group – Brand & Packaging Designer
Auckland, NZ | Jun 2022 – Jan 2026
Designed and developed packaging for in-house brands, supporting rebranding initiatives.
Collaborated with buyers and marketing teams to align design with product and campaign objectives.
Created print and digital assets for major retail campaigns and seasonal events.
Delivered cohesive visual content across in-store and online platforms.
MG Marketing – In-house Graphic Designer
Auckland, NZ | 2014 – 2022
Led brand and packaging design across multiple FMCG products.
Developed marketing campaigns across print, digital, POS, and trade environments.
Art directed product photography and visual brand assets.
Managed social media content and marketing collateral.
Contributed to full website rebrand and internal communications design.
Freelance & Early Career Experience
2010 – 2014
Graphic design, illustration, and photography across various clients and events including NZ Fashion Week
SKILLS
Brand & Packaging Design
Retail Campaigns & Visual Communication
Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Figma
Art Direction & Photography
Cross-functional Collaboration
ADDITIONAL
Illustration (children’s wall art focus)
Strong client and stakeholder communication
Work Experience
Education
Qualifications
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