Tina Preussner
I am a highly skilled digital advertising expert with over 15 years of experience managing advertising campaigns.
About
I am a highly skilled digital advertising expert with over 15 years of experience managing advertising campaigns. My expertise lies in developing and optimizing cross-platform strategies that help surpass advertiser goals through innovative media planning and data-driven insights. I’ve led teams and spearheaded projects for various clients across digital platforms and programmatic media buying.
I enjoy collaborating with teams to implement cutting-edge advertising technologies and media planning methodologies that enhance campaign performance. My goal is to continue leveraging my comprehensive digital advertising knowledge to advance client media initiatives and deliver tangible marketing results.
- 7 years' experience
- Joined September 2024
Skills· 19
Languages
- EnglishFluent
- FrenchIntermediate
- PortugueseBeginner
Industry experience
- Education
- Consumer Goods
- Energy & Utilities
- Media & Entertainment
- Government
- Non-Profit Organization
- Telecommunications
- Retail
- Travel & Hospitality
- Financial Services
- Healthcare
Work experience· 6 roles
Spearheaded the development and execution of cross-platform digital media campaigns for key clients . Mastered pixel and data strategies for audience building, remarketing, and retargeting, significantly enhancing campaign effectiveness and efficiency.
Leading the strategic integration of multiple Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs) for programmatic media buying, significantly enhancing the advertising infrastructure and streamlining campaign deployment processes.
Directed a team of 15 advertising operations and campaign managers across Search, Social, DSP, DOOH platforms, and led the seamless transition to The Trade Desk and Google Marketing Platform. Led rebranding and restructuring initiatives following acquisition by Loblaw Media and orchestrated cross-platform training to enrich team skill sets.
Education
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