I am a highly skilled digital advertising expert with over 15 years of experience managing advertising campaigns. My expertise lies in developing and optimizing cross-platform strategies that help surpass advertiser goals through innovative media planning and data-driven insights. I've led teams and spearheaded projects for various clients across digital platforms and programmatic media buying. I enjoy collaborating with teams to implement cutting-edge advertising technologies and media planning methodologies that enhance campaign performance. My goal is to continue leveraging my comprehensive digital advertising knowledge to advance client media initiatives and deliver tangible marketing results.…

Tina Preussner

I am a highly skilled digital advertising expert with over 15 years of experience managing advertising campaigns. My expertise lies in developing and optimizing cross-platform strategies that help surpass advertiser goals through innovative media planning and data-driven insights. I've led teams and spearheaded projects for various clients across digital platforms and programmatic media buying. I enjoy collaborating with teams to implement cutting-edge advertising technologies and media planning methodologies that enhance campaign performance. My goal is to continue leveraging my comprehensive digital advertising knowledge to advance client media initiatives and deliver tangible marketing results.…

Available to hire

I am a highly skilled digital advertising expert with over 15 years of experience managing advertising campaigns. My expertise lies in developing and optimizing cross-platform strategies that help surpass advertiser goals through innovative media planning and data-driven insights. I’ve led teams and spearheaded projects for various clients across digital platforms and programmatic media buying.

I enjoy collaborating with teams to implement cutting-edge advertising technologies and media planning methodologies that enhance campaign performance. My goal is to continue leveraging my comprehensive digital advertising knowledge to advance client media initiatives and deliver tangible marketing results.

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Skills

Experience Level

Language

English
Fluent
French
Intermediate
Portuguese
Beginner

Work Experience

Sr AdOps Specialist at Ideon Media
January 1, 2023 - Present
Leading the strategic integration of multiple Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs) for programmatic media buying, significantly enhancing the advertising infrastructure and streamlining campaign deployment processes.
Sr Digital Strategist at Arrivals + Departures
January 9, 2023 - July 5, 2023
Spearheaded the development and execution of cross-platform digital media campaigns for key clients . Mastered pixel and data strategies for audience building, remarketing, and retargeting, significantly enhancing campaign effectiveness and efficiency.
Sr Manager, Advertising Operations at Eyereturn Marketing
October 12, 2020 - February 24, 2023
Directed a team of 15 advertising operations and campaign managers across Search, Social, DSP, DOOH platforms, and led the seamless transition to The Trade Desk and Google Marketing Platform. Led rebranding and restructuring initiatives following acquisition by Loblaw Media and orchestrated cross-platform training to enrich team skill sets.
Digital Media Specialist at Sheridan College
December 31, 2019 - July 24, 2025
Led Annual Recruitment digital media campaigns, significantly enhancing program awareness and enrollment rates through targeted DSP buys. Developed strategic media planning initiatives and collaborated with Marketing and Communications to align digital campaigns with brand and educational objectives.
Digital Media Specialist at Vovia
December 29, 2017 - January 8, 2017
Led acquisition campaigns for clients, increasing brand awareness and engagement metrics. Developed media team planning processes and training documentation.
Freelance Media Planning and Buying Specialist (remote) at Margot Walsh Media
November 26, 2014 - December 26, 2015
Developed and implemented media strategies for Tourism clients, enhancing brand visibility and engagement through market trend analysis, media negotiations, and campaign optimization.

Education

Advertising Diploma at Sheridan College
September 9, 2003 - April 22, 2005
Honours Bachelor of Arts, Communication, Culture, Information and Technology at University of Toronto
May 1, 2012 - April 22, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Consumer Goods, Energy & Utilities, Media & Entertainment, Government, Non-Profit Organization, Telecommunications, Retail, Travel & Hospitality, Financial Services, Healthcare

Skills

Experience Level