Available to hire
With over 20 years in strategic brand communications, I craft multimedia narratives across film, digital, experiential, and corporate channels. I have delivered multi-platform campaigns for Fortune 500 brands, cultural institutions, and media networks, aligning creative execution with business goals and measurable ROI.
I excel at managing budgets from 10k to 1M+, negotiating with agencies and vendors, leading international production teams, and building strong executive relationships that drive brand visibility and impact.
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Freelance Producer at Ragsdale Productions LLC
January 1, 2002 - PresentProduced multimedia projects for clients including Pepsi, Deloitte, Pfizer, Sara Lee, Subaru, Zappos, Disney, Bayer, and Greenwood Rising Museum, as well as networks (ABC Family, PBS, Hallmark, NBCUniversal Kids, ESPN, TLC, VH1, Sundance Channel). Led campaigns spanning commercials, network redesign/on-air promos, experiential event short films, cultural institutions, and corporate communications, ensuring brand consistency and creative impact. Led domestic and international productions (India, Egypt, Morocco, Italy, France, Argentina, Antigua, Canada), successfully managing multicultural teams and navigating diverse regulatory environments. Oversaw campaign budgets from $10k to $1M+, negotiating vendor contracts, reconciling accounts, and ensuring financial accountability. Partnered with leading agencies (Deutsch, Martin Agency) to deliver innovative campaigns that enhanced domestic and global brand visibility. Implemented data-driven strategies to optimize campaign performance, ensur
Education
Qualifications
Industry Experience
Media & Entertainment, Professional Services, Consumer Goods, Software & Internet, Telecommunications, Education
Experience Level
Expert
Expert
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