I’m a strategic brand and production leader with 20+ years of experience turning creative into measurable business results. I bridge brand and performance by aligning creative, media, and production to convert attention into demand. I’ve produced 500+ campaigns across digital, social, and broadcast while advising brands on CAC efficiency, vendor strategy, and integrated campaign execution. I’ve built scalable production systems that improve efficiency, speed to market, and CAC performance, and I’ve led cross-functional teams to deliver on revenue, audience growth, and marketing efficiency for Nike, Porsche, Samsung, and Denny’s, among others. I’ve built a global network of production and creative partners enabling flexible, cost-efficient execution.

S ANTINO “ TINO ” SLADAVIC

I’m a strategic brand and production leader with 20+ years of experience turning creative into measurable business results. I bridge brand and performance by aligning creative, media, and production to convert attention into demand. I’ve produced 500+ campaigns across digital, social, and broadcast while advising brands on CAC efficiency, vendor strategy, and integrated campaign execution. I’ve built scalable production systems that improve efficiency, speed to market, and CAC performance, and I’ve led cross-functional teams to deliver on revenue, audience growth, and marketing efficiency for Nike, Porsche, Samsung, and Denny’s, among others. I’ve built a global network of production and creative partners enabling flexible, cost-efficient execution.

Available to hire

I’m a strategic brand and production leader with 20+ years of experience turning creative into measurable business results. I bridge brand and performance by aligning creative, media, and production to convert attention into demand. I’ve produced 500+ campaigns across digital, social, and broadcast while advising brands on CAC efficiency, vendor strategy, and integrated campaign execution.

I’ve built scalable production systems that improve efficiency, speed to market, and CAC performance, and I’ve led cross-functional teams to deliver on revenue, audience growth, and marketing efficiency for Nike, Porsche, Samsung, and Denny’s, among others. I’ve built a global network of production and creative partners enabling flexible, cost-efficient execution.

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Language

Spanish; Castilian
Fluent

Work Experience

Founder & Strategist at Brand Yew
January 1, 2017 - Present
Founded a strategic consultancy helping brands turn creative investment into measurable growth. Developed and led brand-led growth strategies for emerging and established brands across digital, social, and integrated campaigns. Partnered directly with marketing teams to convert brand attention into measurable demand and revenue. Built scalable production systems improving efficiency, speed to market, and CAC performance. Advised on budget allocation, vendor selection, and campaign structure to maximize ROI. Led campaigns for Nike, Porsche, Samsung, and Denny’s; Created a global network of production and creative partners enabling flexible, cost-efficient execution.
Founder & Executive Producer at Brand Yew Friends
January 1, 2022 - Present
Built a creative production ecosystem supporting integrated brand campaigns. Led execution of multi-channel campaigns across live action, design, and digital. Structured teams and workflows to balance creative ambition with budget efficiency. Helped brands and agencies produce content that performs across platforms.
Executive Producer at Sugarhi
January 1, 2020 - Present
Helped launch a production company optimized for high-volume, cost-efficient content creation during COVID. Developed workflows and bidding frameworks to support faster turnaround and improved production ROI. Contributed to early-stage infrastructure enabling scalable content production for brand storytelling and product marketing.
Senior Executive Producer at LOS YORK
January 1, 2015 - January 1, 2019
Scaled company revenue from $5M to $15M through improved operations, client growth, and integrated campaign execution. Partnered with brands and agencies to align creative output with business and revenue objectives. Built systems improving pipeline visibility and conversion of opportunities into revenue. Translated large-scale creative and production investments into measurable business outcomes including revenue growth, audience expansion, and improved marketing efficiency.
Managing Director / Executive Producer at NOT TO SCALE
January 1, 2013 - January 1, 2015
Led U.S. operations for a global animation and design studio. Built workflows for multi-market campaign delivery across TV, digital, and social. Oversaw production, sales, and creative operations across distributed teams. Managed financial forecasting, reporting, and project-level performance.
Executive Producer at LOGAN
January 1, 2010 - January 1, 2012
Launched and scaled East Coast operations for a global production studio. Led integrated campaigns across live action, VFX, and digital content. Managed end-to-end production, including staffing, budgeting, and execution.
Executive Producer at SHILO / BLIND
January 1, 2005 - January 1, 2010
Led large-scale production across broadcast, digital, and design. Built and managed teams of producers, creatives, and artists. Oversaw global productions and complex, multi-phase campaigns.

Education

B.A. in Communication Design (Media Arts) at California State University, Chico
January 11, 2030 - May 9, 2026
B.A. in Spanish (Fluent) at California State University, Chico
January 11, 2030 - May 9, 2026

Qualifications

AICP Awards Judge (Animation)
January 11, 2030 - May 9, 2026
Guest Lecturer (CSU Chico, SDSU)
January 11, 2030 - May 9, 2026
Advisory Board Member, MAT Mira Costa College
January 11, 2030 - May 9, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other