I’m Titilayo Joseph, a versatile and results-driven Marketing Designer with over 20 years of experience in crafting high-performing digital campaigns and visually compelling brand narratives. I specialize in tools like Figma, Canva, and the Adobe Suite to create scalable design systems that boost conversions and brand engagement. I pride myself on creative agility, collaboration, and crafting performance-focused storytelling that drives real growth for clients across industries. I'm passionate about refreshing brand identities and optimizing digital experiences to achieve measurable marketing success.

Titilayo Joseph

I’m Titilayo Joseph, a versatile and results-driven Marketing Designer with over 20 years of experience in crafting high-performing digital campaigns and visually compelling brand narratives. I specialize in tools like Figma, Canva, and the Adobe Suite to create scalable design systems that boost conversions and brand engagement. I pride myself on creative agility, collaboration, and crafting performance-focused storytelling that drives real growth for clients across industries. I'm passionate about refreshing brand identities and optimizing digital experiences to achieve measurable marketing success.

Available to hire

I’m Titilayo Joseph, a versatile and results-driven Marketing Designer with over 20 years of experience in crafting high-performing digital campaigns and visually compelling brand narratives. I specialize in tools like Figma, Canva, and the Adobe Suite to create scalable design systems that boost conversions and brand engagement.

I pride myself on creative agility, collaboration, and crafting performance-focused storytelling that drives real growth for clients across industries. I’m passionate about refreshing brand identities and optimizing digital experiences to achieve measurable marketing success.

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Language

English
Fluent

Work Experience

Graphic Designer at Freelancer
January 1, 2005 - June 11, 2024
Designed and launched digital landing pages and campaign assets for product rollouts across various industries, achieving up to 25% lift in lead conversions. Created scalable and modular visual systems to support growth-focused clients. Led design execution for paid social and static display creatives, collaborated with marketing strategists to analyze and optimize performance. Refreshed visual identities and brand systems balancing performance-driven design with storytelling. Documented marketing-specific design systems including typography, layout, color usage, and imagery guidelines. Applied best practices in performance marketing, CRO, and responsive UX to maximize digital campaign impact. Achievements include boosting client campaign conversions by up to 30%, reducing design production time by 40%, and delivering branding systems that elevated customer trust and product clarity.

Education

Creative Design and Digital Communication at Lagos Business School, Pan-Atlantic University
January 1, 2008 - December 31, 2008
Bachelor of Arts at University of Port Harcourt
January 1, 2011 - December 31, 2017
Senior Secondary Certificate Examination at Saint Anne School, Nigeria
January 11, 2030 - June 27, 2025

Qualifications

Creativity, Innovation, and Change – Coursera
January 1, 2013 - December 31, 2013
Complete Graphic Design – Upskillist
January 1, 2021 - December 31, 2021
Marketing with Canva – Canva
January 1, 2025 - December 31, 2025
Canva for Work – Canva
January 1, 2025 - December 31, 2025

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Other