I'm Tobias Andersson, a Swedish marketing professional with a creative and analytical mindset. I thrive on turning challenges into opportunities and delivering marketing programs on time, on budget and beyond expectations through running my own digital marketing agency since 2009. I build transparent, trusted-advisor relationships with clients across EMEA and the US and I enjoy mentoring younger professionals to achieve exceptional performance. I’m a lover of the arts and music, having played drums in various bands, recorded music, sung in choirs, and even directed music videos. My international experience and language skills help me navigate cross-cultural markets and drive results globally, while my mentoring experience supports developing talent in marketing. Competent drummer/musician with skills covering music production and editing, video production and editing as well as experience in composing original music for artist and jingles for radio promotion.

Tobias Andersson

PRO

I'm Tobias Andersson, a Swedish marketing professional with a creative and analytical mindset. I thrive on turning challenges into opportunities and delivering marketing programs on time, on budget and beyond expectations through running my own digital marketing agency since 2009. I build transparent, trusted-advisor relationships with clients across EMEA and the US and I enjoy mentoring younger professionals to achieve exceptional performance. I’m a lover of the arts and music, having played drums in various bands, recorded music, sung in choirs, and even directed music videos. My international experience and language skills help me navigate cross-cultural markets and drive results globally, while my mentoring experience supports developing talent in marketing. Competent drummer/musician with skills covering music production and editing, video production and editing as well as experience in composing original music for artist and jingles for radio promotion.

Available to hire

I’m Tobias Andersson, a Swedish marketing professional with a creative and analytical mindset. I thrive on turning challenges into opportunities and delivering marketing programs on time, on budget and beyond expectations through running my own digital marketing agency since 2009. I build transparent, trusted-advisor relationships with clients across EMEA and the US and I enjoy mentoring younger professionals to achieve exceptional performance.

I’m a lover of the arts and music, having played drums in various bands, recorded music, sung in choirs, and even directed music videos. My international experience and language skills help me navigate cross-cultural markets and drive results globally, while my mentoring experience supports developing talent in marketing.

Competent drummer/musician with skills covering music production and editing, video production and editing as well as experience in composing original music for artist and jingles for radio promotion.

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Language

Swedish
Fluent
English
Fluent
Norwegian
Advanced
Danish
Advanced
French
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Director of Marketing Operations & Client Services at virtualROI
August 1, 2009 - Present
Founder and Director of this B2B digital marketing agency; responsible for delivering client projects on time, on budget and exceeding client expectations; builds strategic and tactical digital marketing programs and maintains outsourced services.
Senior Account Manager at Information Arts
August 1, 2009 - April 1, 2011
Contract role responsible for consulting key account clients on database management, data population, data analysis and data enrichment.
Senior Client Services Manager at eMarket2 Marketing Agency
June 1, 2006 - August 1, 2009
Provided consulting to B2B technology clients on strategy and programmes employing best practices and advanced marketing technology; included management of newsletters and related activities.
Product Marketing Manager at CNL
April 1, 2005 - February 1, 2006
Led product marketing efforts for newly developed software; planned go-to-market strategy, developed messaging and managed events and media relations.
Product & Account Manager at Matinée Sound and Vision
March 1, 2002 - September 1, 2004
Responsible for product marketing of presentation and content management software and PDA solutions; development of product releases and marketing communications; managed key accounts.
Telemarketer at Quantum TM
January 1, 2002 - March 1, 2002
Temporary telemarketing role focusing on promoting software to the UK market and setting meetings.
Regional Product Manager at VERITAS Software
January 1, 2001 - December 31, 2001
Responsible for Backup and Storage Management products across Nordic and Central European markets; developed messaging and assessed marketing effectiveness.
Internal Sales Executive at VERITAS Software
April 1, 2000 - December 1, 2000
Promoted VERITAS products through internal channels; supported end users, resellers and distributors in the Nordic market.
Communicator at Golley Slater
November 1, 1999 - March 1, 2000
Built and updated databases, appointment setting, script creation for the Nordic market.
Sales Executive at 1st Line Mobile Communication
September 1, 1999 - October 1, 1999
Direct telemarketing of mobile phones; consumer marketing and subscriptions.
Marketing Database Administrator at Cresco Sport/Entertainment
June 1, 1999 - August 1, 1999
Updated marketing database, contacted client base; promoted products and maintained the database.

Education

Bachelor's degree in Marketing at Växjö University
January 1, 1997 - January 1, 1998
Bachelor's degree in Marketing at University of Gävle/Sandviken
January 1, 1995 - January 1, 1997
Marketing Program at Botvids Gymnasium
January 1, 1994 - January 1, 1995
Business Program at Tumba Gymnasium
January 1, 1990 - January 1, 1993
Business and IT Studies at University of Glamorgan
January 1, 1998 - January 1, 1999
OCN Music Technology course at Reading College
January 1, 2003 - January 1, 2003
Microsoft FrontPage course at Reading College / Learn Direct
January 1, 2000 - January 1, 2000
Sell by Phone course at SMT
January 1, 2000 - January 1, 2000

Qualifications

OCN Music Technology course
January 1, 2003 - January 1, 2003
Microsoft FrontPage course
January 1, 2000 - January 1, 2000
Sell by Phone course
January 1, 2000 - January 1, 2000

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Other