Hey, I’m Tobias — a graphic and brand designer with a passion for visual clarity, strong ideas, and honest brands. I help businesses sharpen their identity and present themselves in a way that makes their values and personality tangible — from logos and color systems to brand strategy. My experience ranges from established mid-sized companies to young, bold startups. Alongside classic brand design, I also work on conceptual product design projects and love turning ideas into something you can actually see and feel — always with an eye for both function and aesthetics. For some time now, I’ve been living in Portugal, where I design brands with character — somewhere between surfboards and sunsets. Creative, structured, and always aiming to make every project a little better than it was before.

Tobias Tapken

Hey, I’m Tobias — a graphic and brand designer with a passion for visual clarity, strong ideas, and honest brands. I help businesses sharpen their identity and present themselves in a way that makes their values and personality tangible — from logos and color systems to brand strategy. My experience ranges from established mid-sized companies to young, bold startups. Alongside classic brand design, I also work on conceptual product design projects and love turning ideas into something you can actually see and feel — always with an eye for both function and aesthetics. For some time now, I’ve been living in Portugal, where I design brands with character — somewhere between surfboards and sunsets. Creative, structured, and always aiming to make every project a little better than it was before.

Available to hire

Hey, I’m Tobias — a graphic and brand designer with a passion for visual clarity, strong ideas, and honest brands.
I help businesses sharpen their identity and present themselves in a way that makes their values and personality tangible — from logos and color systems to brand strategy.

My experience ranges from established mid-sized companies to young, bold startups. Alongside classic brand design, I also work on conceptual product design projects and love turning ideas into something you can actually see and feel — always with an eye for both function and aesthetics.

For some time now, I’ve been living in Portugal, where I design brands with character — somewhere between surfboards and sunsets. Creative, structured, and always aiming to make every project a little better than it was before.

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Language

German
Fluent
English
Fluent

Work Experience

Art Director at Granny & Smith
January 1, 2020 - January 1, 2020
Naming, logodesign, art direction, print assets. Created a visual identity and touchpoints for key projects, delivered in a two-week sprint with cohesive branding across channels.
Senior Art Director at KAAPKE Marken im Mittelstand
January 1, 2021 - January 1, 2021
Led art direction and branding for SME clients; developed visual identities and marketing materials across print and digital channels.
Senior Art Director at von Mende Marketing
January 1, 2022 - January 1, 2022
Creative lead for campaigns, branding and digital design; steered design direction and asset production across multiple projects.
Freelance Art Director & Designer at Freelance
May 1, 2022 - November 26, 2025
Freelance art direction and design across branding, naming, logo design, print assets and digital UI/UX; independent project management and client collaboration.

Education

Bachelor of Arts at DHBW Ravensburg
January 1, 2017 - January 1, 2020

Qualifications

Ausbildung zum Einzelhandelskaufmann
January 1, 2009 - November 26, 2025

Industry Experience

Media & Entertainment, Professional Services
    uniE621 Wecon Rebranding
    WECON is a German business network built around community, cohesion, and shared success — a mix of “we” and “connect.” The project focused on redefining WECON’s brand identity to prepare the network for international expansion while keeping its strong sense of belonging and human connection. As a Brand Designer and Strategist, I developed a refreshed brand direction that combines emotional storytelling with modern design language. The work included refining the brand claim, creating key messages for social media, and crafting a tone of voice that communicates professionalism, trust, and a “we-feeling” across cultures. Key Deliverables: Brand positioning & messaging strategy Visual tone and mood development Social media headlines and campaign concepts English translations and adaptation for international markets Outcome: A cohesive and scalable brand foundation that strengthens WECON’s identity and enables consistent communication across markets. logo graphicdesigner illustrator designer

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