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Hi! I’m Tobie a Senior Social Media and Content Strategist with over 10 years of experience delivering social-first marketing for established brands and fast-growing businesses. I specialise in blending creative storytelling with commercial strategy to drive brand growth across organic, paid, and creator-led channels. My expertise spans social media strategy, content direction, paid media, influencer partnerships, and performance analytics, with a strategic, hands-on approach that delivers scalable, measurable results.…Hi! I’m Tobie a Senior Social Media and Content Strategist with over 10 years of experience delivering social-first marketing for established brands and fast-growing businesses. I specialise in blending creative storytelling with commercial strategy to drive brand growth across organic, paid, and creator-led channels. My expertise spans social media strategy, content direction, paid media, influencer partnerships, and performance analytics, with a strategic, hands-on approach that delivers scalable, measurable results.

Tobie McFarland

Creative Director, Content Creator, Social Media Manager, +2

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Hi! I’m Tobie a Senior Social Media and Content Strategist with over 10 years of experience delivering social-first marketing for established brands and fast-growing businesses. I specialise in blending creative storytelling with commercial strategy to drive brand growth across organic, paid, and creator-led channels. My expertise spans social media strategy, content direction, paid media, influencer partnerships, and performance analytics, with a strategic, hands-on approach that delivers scalable, measurable results.…Hi! I’m Tobie a Senior Social Media and Content Strategist with over 10 years of experience delivering social-first marketing for established brands and fast-growing businesses. I specialise in blending creative storytelling with commercial strategy to drive brand growth across organic, paid, and creator-led channels. My expertise spans social media strategy, content direction, paid media, influencer partnerships, and performance analytics, with a strategic, hands-on approach that delivers scalable, measurable results.

Available to hire

Hi! I’m Tobie a Senior Social Media and Content Strategist with over 10 years of experience delivering social-first marketing for established brands and fast-growing businesses. I specialise in blending creative storytelling with commercial strategy to drive brand growth across organic, paid, and creator-led channels. My expertise spans social media strategy, content direction, paid media, influencer partnerships, and performance analytics, with a strategic, hands-on approach that delivers scalable, measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Global Head of Digital & Community Management at Showpony Hair Extensions

February 1, 2021 - November 2, 2023

Led social media strategy, content creation, and scheduling across 20+ international markets; oversaw influencer partnerships; directed EDM-style campaigns; built and scaled influencer collaborations; enhanced brand visibility and engagement across digital channels; produced cohesive visual brand assets and campaigns.

Head of Digital Marketing at The YOT Club

February 1, 2020 - February 1, 2021

Led all digital marketing efforts including social media, email marketing, paid advertising, and community management; developed creative content and campaigns; managed influencer partnerships; grew brand presence and engagement across platforms; established consistent brand identity.

Director, Social Marketing & Brand Communications at James Frizzells

March 1, 2016 - September 1, 2017

Developed and executed integrated marketing strategies for Audi, Land Rover, Jeep, and Volkswagen; increased digital traffic by 120% through targeted campaigns; managed influencer partnerships; led EDM campaigns and brand communications to elevate market presence.