I am a UX/UI Designer with extensive experience shaping data-heavy platforms in education, SaaS, healthcare, and analytics. I excel at translating complex data into intuitive, accessible interfaces that drive engagement and outcomes. I partner with product, engineering, and research teams to craft scalable design systems and inclusive solutions, turning ambiguous requirements into elegant, user-centered experiences. I thrive in cross-functional environments and enjoy delivering data-driven designs that balance aesthetics, usability, and business goals. My work emphasizes accessibility, performance, and measurable impact, from dashboards and reporting tools to learning platforms and healthcare experiences.…

Todd Crawford

I am a UX/UI Designer with extensive experience shaping data-heavy platforms in education, SaaS, healthcare, and analytics. I excel at translating complex data into intuitive, accessible interfaces that drive engagement and outcomes. I partner with product, engineering, and research teams to craft scalable design systems and inclusive solutions, turning ambiguous requirements into elegant, user-centered experiences. I thrive in cross-functional environments and enjoy delivering data-driven designs that balance aesthetics, usability, and business goals. My work emphasizes accessibility, performance, and measurable impact, from dashboards and reporting tools to learning platforms and healthcare experiences.…

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Work Experience

UX Designer Consultant at CFA Institute
November 1, 2025 - Present
Designed user experiences for an AI-powered educational platform, improving learner engagement and accessibility. Built certificate and credential workflows enabling users to track progress, generate certificates, and share achievements. Translated complex AI-driven learning data into clear, actionable interfaces while conducting user research and applying WCAG/Section 508 standards for inclusive design.
Senior UX Designer at HMH
April 1, 2025 - January 1, 2026
Designed data-intensive education and SaaS platforms, including Nebraska's statewide NWEA testing, turning complex data into actionable insights. Delivered dashboards, reporting workflows, and interactive visualizations that increased engagement by 20% and educator satisfaction by 25%. Created high-fidelity wireframes, prototypes, and production-ready UI in Figma and Miro, ensuring usability, accessibility (WCAG), and visual clarity. Built scalable design system components to maintain consistency across data-heavy dashboards and reporting tools. Collaborated in Agile environments with product, engineering, QA, and stakeholders, improving delivery timelines by 15% while driving inclusive, data-driven design solutions.
Senior UX/Product Designer at Horizon Blue Cross Blue Shield NJ
October 1, 2024 - March 1, 2025
Senior UX/Product Designer specializing in healthcare and pharmacy SaaS, creating user-centered, accessible, and scalable digital experiences. Led end-to-end design for prescription management and provider workflows, increasing user engagement by 20% and improving delivery timelines by 15%. Expert in UX/UI, data-driven design, design systems, and WCAG accessibility, leveraging tools like Figma, Adobe XD, and Glassbox Analytics to translate complex requirements into intuitive solutions.
Senior UX/Product Designer – Banking & Wealth Management at SMBC Sumitomo Mitsui Banking Corporation
May 1, 2024 - October 1, 2024
Designed secure, AI-driven banking, trading, and wealth management platforms for 1.2M+ users, ensuring WCAG 2.1 accessibility and FINRA/SEC compliance. Partnered with cross-functional teams to deliver intuitive, inclusive, and enterprise-grade digital experiences.
UI/UX Design Consultant at Analytic Partners
February 1, 2021 - February 1, 2024
Delivered user-centered design solutions for global marketing data analytics platforms, enabling organizations to make smarter, data-driven decisions. As one of two designers on client-facing product teams, led the end-to-end design of AI-powered analytics tools and internal platforms, creating visually compelling, data-rich interfaces and a unified design system. Redesign of flagship product from Angular to React increased engagement and contributed to revenue growth; modernized legacy software, driving YoY revenue growth and broader adoption. Built a real-time insights platform and streamlined data ingestion workflows to enable faster, data-informed decisions for clients like Levi's.
Design Consultant at Accenture Federal Defense
February 1, 2016 - January 1, 2021
Designed intuitive, data-driven UX/UI solutions for federal agencies, transforming military and logistics data into actionable insights. Led the creation of a responsive dashboard framework showcased on the Defense Logistics website, enabling the Air Force and Navy to optimize reporting, budget allocation, and fleet retirement decisions—saving billions in taxpayer funds. Translated complex datasets into user-friendly visualizations and ensured WCAG accessibility.
Design Consultant
January 1, 2001 - January 1, 2016
Delivered expert UX/UI design solutions for Fortune 500 companies across diverse industries, providing strategic guidance on brand development and audience engagement to drive measurable business outcomes.

Education

Bachelor of Fine Arts, Cum Laude at Fairleigh Dickinson University
January 11, 2030 - May 6, 2026

Qualifications

ICAgile Certified Professional
January 11, 2030 - May 6, 2026
Introduction to UX Principles and Processes
January 11, 2030 - May 6, 2026

Industry Experience

Education, Healthcare, Financial Services, Government, Media & Entertainment, Software & Internet, Professional Services