Hey, I’m Tom 👋
I help B2B and tech companies turn marketing into a real driver of revenue. With over 10 years of experience in demand generation, inbound marketing, and content strategy, I’ve built and executed campaigns that have:
- Generated £9.7M in ARR from a £250K demand gen budget
- Increased inbound leads by 20% YoY through SEO and content marketing
- Reduced lead qualified-out rates by 18% through better lead nurturing
- Led SEO strategy, increasing total users by 109% over 6 months
- Executed ABM campaigns to engage and convert high-value accounts
- Successfully led website builds and rebrands
At Instinct Marketing, I work with growing businesses to create results-driven marketing strategies, including demand generation, SEO, marketing automation, and campaign execution.
If you need a strategic yet hands-on marketing consultant to help scale your business, let’s chat.
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
- 400+ eBook Downloads: The highest number of downloads among all companies featured in the Gartner Magic Quadrant
- Major Sales Impact: The campaign directly contributed to a sales lead that resulted in Eseye’s largest deal to date
- Strengthen its position as a trusted leader in IoT connectivity
- Drive brand awareness and engagement among key decision-makers
- Generate high-quality leads that convert into sales opportunities
- To achieve these objectives, Eseye needed a multi-channel campaign that maximised visibility and engagement while converting interest into tangible business outcomes.
- Paid & Organic Social Media: Engaged target audiences on LinkedIn and other platforms to drive awareness and traffic
- Events & Webinars: Positioned Eseye’s expertise through thought leadership sessions and panel discussions
- Email Marketing: Using marketing automation and nurture prospects
- Direct Mail & LinkedIn Outreach: Personalised engagement tactics to connect with key decision-makers
- Content Marketing: Created high-value assets, including blogs and an in-depth eBook, to educate and inform the market
- Pop-Up Forms & Lead Capture: Optimised website interactions to encourage downloads and conversions
Eseye, a global leader in IoT connectivity, leveraged its recognition in the Gartner Magic Quadrant to reinforce industry leadership and drive lead generation. As Demand Gen Manager, I executed a multi-channel campaign using social media, events, email marketing, marketing automation,direct outreach, and content marketing to maximise visibility and engagement.
Achievements
About Eseye
Eseye is a global leader in IoT connectivity, providing innovative solutions that enable businesses to connect, manage, and optimise IoT devices worldwide. Recognised for its pioneering technology and expertise, Eseye was positioned in the Gartner Magic Quadrant for IoT Connectivity, reinforcing its credibility as an industry leader.
The Challenge
Eseye aimed to capitalise on its recognition in the Gartner Magic Quadrant to:
The Project
I designed and executed a strategic marketing campaign to amplify Eseye’s industry recognition and generate high-value leads. The campaign leveraged a diverse mix of marketing channels, including:
- 122 Marketing-Qualified Leads (MQLs): Demonstrating strong audience interest and engagement
- 1 Sales-Qualified Lead (SQL): Validating the campaign’s effectiveness in driving tangible business opportunities
- Eseye sought to promote its in-depth research report on the state of the IoT market, aiming to:
- Establish itself as a thought leader in IoT connectivity
- Generate high-quality leads through targeted marketing efforts
- Drive engagement and awareness among key industry stakeholders
- Paid & Organic Social Media: Promoted key insights from the report to target audiences and drive traffic
- Email: Delivered personalised outreach to nurture prospects
- Direct Mail & LinkedIn Outreach: Targeted decision-makers with tailored messaging and incentives to engage
- Content Marketing: Developed supporting blogs, articles, and an eBook to highlight key findings and reinforce thought leadership
- Pop-Up Forms & Lead Capture: Optimised website interactions to maximise conversions and report downloads
Eseye, a global leader in IoT connectivity, aimed to strengthen its position as an industry thought leader and generate high-quality leads through the promotion of its comprehensive research report on the IoT market. To achieve these goals, Eseye launched a multi-channel demand generation campaign that utilised a mix of paid and organic social media, webinars, email marketing, direct outreach, and content creation. The campaign not only raised awareness and engagement but also successfully generated 122 marketing-qualified leads (MQLs) and 1 sales-qualified lead (SQL), demonstrating the effectiveness of targeted, data-driven marketing strategies in the IoT space.
Achievements
About Eseye
Eseye is a global leader in IoT connectivity, delivering innovative solutions that empower businesses to connect, manage, and optimise IoT devices worldwide. As a trusted industry player, Eseye is committed to providing cutting-edge insights that shape the future of IoT.
The Challenge
To achieve these goals, Eseye needed a strategic, multi-channel marketing approach to maximise reach and impact.
The Project
To ensure broad exposure and lead generation, Eseye implemented a comprehensive demand generation campaign using a mix of tactics, including:
- Total Users: Increased by 109.73%
- New Users: Increased by 114.08%
- Engagement Time: Increased by 98.23%
- Event Count: Increased by 137.15%
- Engaged Sessions: up 33.99%
- Low initial organic traffic due to the website being newly launched
- A need for a structured SEO content strategy to target the right audience
- Optimisation of on-page and technical SEO elements to improve search rankings
- Creating consistent, high-quality content to support long-term SEO growth
- Content SEO Strategy: Identified key topics and target keywords aligned with Cahoot’s services and audience needs
- Keyword Optimisation: Conducted in-depth keyword research to ensure pages and content were optimised for relevant search queries
- Service Page Development: Created dedicated service pages to improve ranking potential and user experience
- Blog Strategy & Execution: Established a monthly blog schedule to deliver valuable, industry-relevant content while supporting SEO growth
- On-Page SEO Enhancements: Implemented strategic meta titles, descriptions, and heading structures to boost search rankings
- Technical SEO Improvements: Addressed site speed, mobile responsiveness, and indexing issues to enhance overall site performance
Cahoot, a leading marketing agency for the care sector, sought to improve the organic search performance of its newly launched website. Instinct Marketing developed a structured SEO strategy focusing on keyword optimisation, content development, technical SEO improvements, and a consistent blogging schedule to boost visibility and engagement.
Achievements
About Cahoot
Cahoot is the UK’s leading marketing agency dedicated to the care sector. Since 2014, the agency has provided strategic marketing, branding, and recruitment solutions to help care providers grow and adapt to industry changes. Cahoot’s expertise lies in delivering data-driven marketing strategies that enhance brand awareness and generate high-quality leads.
The Challenge
Following the launch of its new website, Cahoot needed to improve its organic search performance to increase visibility, attract relevant traffic, and drive meaningful engagement. The key challenges included:
The Project
Instinct Marketing developed and implemented a comprehensive SEO strategy to improve Cahoot’s search engine visibility and engagement. The initiative focused on:
- High Webinar Engagement: Each webinar consistently attracted over 100 registrations, with more than 50% of registrants attending live sessions.
- Lead Generation Success: 20% of webinar registrants were qualified and passed to sales, contributing directly to business growth.
- Market Education & Thought Leadership: The initiative positioned GTI as a go-to resource for due diligence insights, reinforcing its authority in the industry.
- Raise awareness of its platform and expertise in the due diligence space
- Generate high-quality leads to support business growth
- Educate the market on the value of network-driven due diligence solutions
- To achieve these objectives, a focused and cost-effective approach was needed to engage the right audience and drive meaningful interactions.
- Webinars: Regularly hosted expert-led webinars attracted an average of 100+ registrations per session, offering valuable insights into key due diligence topics.
- Email Marketing: Carefully segmented email campaigns nurtured prospects, driving registrations and ongoing engagement with GTI’s content.
- Social Media Marketing: LinkedIn and other platforms were leveraged to amplify webinar promotions, share industry insights, and position GTI as a thought leader.
- Video Marketing: Short-form video content was used to highlight key takeaways from webinars, increase brand visibility, and sustain audience interest beyond live sessions.
Ground Truth Intelligence (GTI) sought to raise awareness, generate leads, and educate the market on due diligence best practices. On a limited budget, Instinct Marketing executed a multi-channel campaign using webinars, email marketing, social media, and video content to engage key audiences and drive leads.
Achievements
About Ground Truth Intelligence
Ground Truth Intelligence (GTI) is a leading global platform for due diligence and investigative research. Providing businesses with seamless access to reliable intelligence, GTI enables organisations to mitigate risks and make informed decisions through a network-driven, technology-enabled approach.
The Challenge
Due diligence is a critical yet complex process, and many businesses lack a clear understanding of best practices and emerging solutions in the field. GTI aimed to:
The Project
Instinct Marketing designed and executed a targeted multi-channel campaign to maximise engagement and lead generation. The campaign incorporated:
Hire a Marketer
We have the best marketer experts on Twine. Hire a marketer in London today.