Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Paid media specialist with over 15 years experience across e-commerce, lead generation, utilities, membership services, and regulated sectors. Strong focus on profitable growth, cost control, and clear reporting. Comfortable working at both strategy and execution level across digital and traditional channels. Full-Service Delivery: End-to-end management across Google Ads, Microsoft Ads, Meta, LinkedIn, out-of-home, native, and audio…Paid media specialist with over 15 years experience across e-commerce, lead generation, utilities, membership services, and regulated sectors. Strong focus on profitable growth, cost control, and clear reporting. Comfortable working at both strategy and execution level across digital and traditional channels. Full-Service Delivery: End-to-end management across Google Ads, Microsoft Ads, Meta, LinkedIn, out-of-home, native, and audio

Tom Crossan

PPC Manager, Digital Marketer, Marketing Strategist, +6





Paid media specialist with over 15 years experience across e-commerce, lead generation, utilities, membership services, and regulated sectors. Strong focus on profitable growth, cost control, and clear reporting. Comfortable working at both strategy and execution level across digital and traditional channels. Full-Service Delivery: End-to-end management across Google Ads, Microsoft Ads, Meta, LinkedIn, out-of-home, native, and audio…Paid media specialist with over 15 years experience across e-commerce, lead generation, utilities, membership services, and regulated sectors. Strong focus on profitable growth, cost control, and clear reporting. Comfortable working at both strategy and execution level across digital and traditional channels. Full-Service Delivery: End-to-end management across Google Ads, Microsoft Ads, Meta, LinkedIn, out-of-home, native, and audio

Available to hire

Paid media specialist with over 15 years experience across e-commerce, lead generation, utilities, membership services, and regulated sectors. Strong focus on profitable growth, cost control, and clear reporting. Comfortable working at both strategy and execution level across digital and traditional channels.

Full-Service Delivery: End-to-end management across Google Ads, Microsoft Ads, Meta, LinkedIn, out-of-home, native, and audio

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Paid Media Manager at Flourish Direct Marketing

January 1, 2021 - January 1, 2026

Led paid media strategy across multiple clients in diverse sectors. Hands-on management of search, paid social, native, audio, and out-of-home campaigns. Planned and executed traditional and digital out-of-home activity alongside digital channels. Scaled accounts while improving efficiency and profitability. Managed and supported paid media team members. Delivered award-winning paid social campaigns.

PPC Manager at Ecotricity

January 1, 2019 - January 1, 2021

Owned paid media as the main acquisition channel for the business. Increased sales volume by 60% through strategic campaign management. Improved ROI by 125% whilst reducing cost per sale by 55%. Delivered sustainable growth in a regulated utilities sector.

PPC Manager at Web Atomic

January 1, 2014 - January 1, 2019

Managed up to 15 client accounts across various industries. Delivered PPC, display, and early programmatic advertising activity. Doubled profit for a global horticulture brand through strategic optimisation. Launched and scaled international campaigns across multiple markets.