Tom Martin

Over the last four or so years as a marketing consultant, I've worked with over 20 businesses in varying industries, predominantly focused in the tech space. I have worked up and down the marketing funnel, focusing everywhere from GTM and brand positioning through to acquisition strategy and implementation, focusing on all of the normal channels. I have a deep experience in lifecycle marketing and product marketing, using them to drive revenue. While I am not a data scientist I have worked with many of the data platforms and systems, setting up the entire from from event tracking to dashboard building and reporting. I have worked and focused on businesses in the b2b and b2c space with a particular enjoyment of working on mobile apps. I have over six years experience running ASO, several years running Apple Search Ads, and the equivalent Google campaigns, and a good understanding of the nuances of running app-based marketing.

Develop marketing strategy and execute against business goals. Implement holistic ASO strategy Manage paid media spend across multiple ad platforms. A/B and multivariate tests across all channels to continuously improve and optimise for success Developing and implementing testing strategies to improve conversion rates, including landing page optimisation Develop and improve SEO to increase brand awareness Conducting market research Fully developing and executing the email marketing campaigns from design to reporting Social media, content marketing and copywriting for marketing and the product.

Building the strategy and executing against the business goals B2C and B2B. Running all aspects of B2B and B2C marketing and lead generation for the business. Manage paid media spend across multiple ads platforms. A/B and multivariate tests across all channels to continuously improve and optimise for success Developing and implementing testing strategies to improve conversion rates, including landing page optimisation Develop and improve SEO to increase brand awareness Conducting market research to identify B2B opportunities and contacting decision makers. Fully developing and executing the email marketing campaigns from design to reporting Social media and content marketing B2B and B2C. Copywriting for the product, marketing and sales.