Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Dynamic marketing consultant with over four years of experience fuelling growth for 20+ tech-focused businesses. I excel in crafting end-to-end marketing strategies, from bold GTM and brand positioning to precision acquisition across key channels. My expertise in lifecycle and product marketing drives measurable revenue for B2B and B2C brands, with a particular passion for mobile apps. With six years of ASO mastery, hands-on experience in Apple Search Ads and Google campaigns, and a knack for navigating app marketing nuances, I deliver results that stand out. Proficient in data platforms, I build event tracking, dashboards, and actionable reports to empower smarter decisions.…Dynamic marketing consultant with over four years of experience fuelling growth for 20+ tech-focused businesses. I excel in crafting end-to-end marketing strategies, from bold GTM and brand positioning to precision acquisition across key channels. My expertise in lifecycle and product marketing drives measurable revenue for B2B and B2C brands, with a particular passion for mobile apps. With six years of ASO mastery, hands-on experience in Apple Search Ads and Google campaigns, and a knack for navigating app marketing nuances, I deliver results that stand out. Proficient in data platforms, I build event tracking, dashboards, and actionable reports to empower smarter decisions.

Tom Martin

Digital Marketer, Growth Marketer, Marketing Consultant, +3





Dynamic marketing consultant with over four years of experience fuelling growth for 20+ tech-focused businesses. I excel in crafting end-to-end marketing strategies, from bold GTM and brand positioning to precision acquisition across key channels. My expertise in lifecycle and product marketing drives measurable revenue for B2B and B2C brands, with a particular passion for mobile apps. With six years of ASO mastery, hands-on experience in Apple Search Ads and Google campaigns, and a knack for navigating app marketing nuances, I deliver results that stand out. Proficient in data platforms, I build event tracking, dashboards, and actionable reports to empower smarter decisions.…Dynamic marketing consultant with over four years of experience fuelling growth for 20+ tech-focused businesses. I excel in crafting end-to-end marketing strategies, from bold GTM and brand positioning to precision acquisition across key channels. My expertise in lifecycle and product marketing drives measurable revenue for B2B and B2C brands, with a particular passion for mobile apps. With six years of ASO mastery, hands-on experience in Apple Search Ads and Google campaigns, and a knack for navigating app marketing nuances, I deliver results that stand out. Proficient in data platforms, I build event tracking, dashboards, and actionable reports to empower smarter decisions.

Available to hire

Dynamic marketing consultant with over four years of experience fuelling growth for 20+ tech-focused businesses. I excel in crafting end-to-end marketing strategies, from bold GTM and brand positioning to precision acquisition across key channels.

My expertise in lifecycle and product marketing drives measurable revenue for B2B and B2C brands, with a particular passion for mobile apps.

With six years of ASO mastery, hands-on experience in Apple Search Ads and Google campaigns, and a knack for navigating app marketing nuances, I deliver results that stand out.

Proficient in data platforms, I build event tracking, dashboards, and actionable reports to empower smarter decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Marketing Consultant at Jargone Marketing

January 1, 2022 - Present

Over the last four or so years as a marketing consultant, I've worked with over 20 businesses in varying industries, predominantly focused in the tech space. I have worked up and down the marketing funnel, focusing everywhere from GTM and brand positioning through to acquisition strategy and implementation, focusing on all of the normal channels. I have a deep experience in lifecycle marketing and product marketing, using them to drive revenue. While I am not a data scientist I have worked with many of the data platforms and systems, setting up the entire from from event tracking to dashboard building and reporting. I have worked and focused on businesses in the b2b and b2c space with a particular enjoyment of working on mobile apps. I have over six years experience running ASO, several years running Apple Search Ads, and the equivalent Google campaigns, and a good understanding of the nuances of running app-based marketing.

Marketing Lead at Scoodle

November 1, 2020 - January 1, 2022

Develop marketing strategy and execute against business goals. Implement holistic ASO strategy Manage paid media spend across multiple ad platforms. A/B and multivariate tests across all channels to continuously improve and optimise for success Developing and implementing testing strategies to improve conversion rates, including landing page optimisation Develop and improve SEO to increase brand awareness Conducting market research Fully developing and executing the email marketing campaigns from design to reporting Social media, content marketing and copywriting for marketing and the product.

Head of Marketing at Evolve

February 1, 2020 - November 1, 2020

Building the strategy and executing against the business goals B2C and B2B. Running all aspects of B2B and B2C marketing and lead generation for the business. Manage paid media spend across multiple ads platforms. A/B and multivariate tests across all channels to continuously improve and optimise for success Developing and implementing testing strategies to improve conversion rates, including landing page optimisation Develop and improve SEO to increase brand awareness Conducting market research to identify B2B opportunities and contacting decision makers. Fully developing and executing the email marketing campaigns from design to reporting Social media and content marketing B2B and B2C. Copywriting for the product, marketing and sales.

Growth Manager at Zynga/Natural Motion

September 1, 2018 - January 1, 2020

Analyze trends in the app stores to inform strategy - Optimizing Metadata for game in the App Store and Google PlayStore - Implement ASO strategy to improve conversion rates across portfolio of games - Monitor and report on game performance in the App Store and Google Play - Conduct metadata and creative A/B tests and analyze results to optimize changes - Liaise closely with paid media to ensure optimal visibility - Assist with metadata and creative approach for upcoming games - Keyword research and competitor analysis