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I'm Thomas Reast, a senior PR and communications leader with 12+ years of experience crafting integrated, culture-first campaigns for global lifestyle brands across drinks, technology, entertainment, and luxury sectors. I specialise in aligning PR, influencer marketing, content strategy, and social media to deliver measurable results for brands such as JLR, CÎROC, Santander and Jägermeister. I’ve led campaigns at some of London’s most creative agencies—from top-3 consumer PR firms to specialist influencer and experiential shops—driving multi-market launches, partnerships, events and sponsorships. My collaborative, data-driven approach combines storytelling with rigorous measurement to create impact in the UK and international markets.…I'm Thomas Reast, a senior PR and communications leader with 12+ years of experience crafting integrated, culture-first campaigns for global lifestyle brands across drinks, technology, entertainment, and luxury sectors. I specialise in aligning PR, influencer marketing, content strategy, and social media to deliver measurable results for brands such as JLR, CÎROC, Santander and Jägermeister. I’ve led campaigns at some of London’s most creative agencies—from top-3 consumer PR firms to specialist influencer and experiential shops—driving multi-market launches, partnerships, events and sponsorships. My collaborative, data-driven approach combines storytelling with rigorous measurement to create impact in the UK and international markets.

Thomas Reast

PR Freelancer, Social Media Manager, Content Producer, +2

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I'm Thomas Reast, a senior PR and communications leader with 12+ years of experience crafting integrated, culture-first campaigns for global lifestyle brands across drinks, technology, entertainment, and luxury sectors. I specialise in aligning PR, influencer marketing, content strategy, and social media to deliver measurable results for brands such as JLR, CÎROC, Santander and Jägermeister. I’ve led campaigns at some of London’s most creative agencies—from top-3 consumer PR firms to specialist influencer and experiential shops—driving multi-market launches, partnerships, events and sponsorships. My collaborative, data-driven approach combines storytelling with rigorous measurement to create impact in the UK and international markets.…I'm Thomas Reast, a senior PR and communications leader with 12+ years of experience crafting integrated, culture-first campaigns for global lifestyle brands across drinks, technology, entertainment, and luxury sectors. I specialise in aligning PR, influencer marketing, content strategy, and social media to deliver measurable results for brands such as JLR, CÎROC, Santander and Jägermeister. I’ve led campaigns at some of London’s most creative agencies—from top-3 consumer PR firms to specialist influencer and experiential shops—driving multi-market launches, partnerships, events and sponsorships. My collaborative, data-driven approach combines storytelling with rigorous measurement to create impact in the UK and international markets.

Available to hire

I’m Thomas Reast, a senior PR and communications leader with 12+ years of experience crafting integrated, culture-first campaigns for global lifestyle brands across drinks, technology, entertainment, and luxury sectors. I specialise in aligning PR, influencer marketing, content strategy, and social media to deliver measurable results for brands such as JLR, CÎROC, Santander and Jägermeister.

I’ve led campaigns at some of London’s most creative agencies—from top-3 consumer PR firms to specialist influencer and experiential shops—driving multi-market launches, partnerships, events and sponsorships. My collaborative, data-driven approach combines storytelling with rigorous measurement to create impact in the UK and international markets.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Special Projects Director at Katlist

November 1, 2021 - July 1, 2023

Established and led the PR division for Katlist; provided senior strategic counsel to Diageo Reserve’s CÎROC Vodka; spearheaded integrated PR, influencer and social campaigns for major cultural moments (Victoria’s Secret After Party, Fashion Awards, London Fashion Week, The BRITs); activated global talent in UK markets; developed digital-first tactics including a Snapchat lens and influencer seeding kits; secured media partnerships with Wonderland and Vogue; delivered 350+ media placements and 6.3M+ reach, contributing to a 16% uplift in net sales for CÎROC in FY22.

Freelance Account Director at Red Consultancy

July 1, 2021 - October 1, 2021

Led influencer relations and talent strategy for Smart Green GB’s 'Weather Watch' campaign; coordinated national press and regional partnerships to support narrative ahead of COP26; produced The Weather Energy Report with academic experts; campaign achieved 1,100+ pieces of coverage and 19.2M+ reach; ESG Award winner.

Freelance Account Director at Ranieri Comms

June 1, 2019 - February 1, 2020

Led strategy, planning and delivery across 10 European markets for JBL Harman EMEA; oversaw integrated PR, influencer, experiential and content campaigns; single point of contact for EMEA PR; delivered +12% increase in social mentions; organized high-profile events including IFA Berlin and JBL Fest Las Vegas.

Freelance Communications Manager at Sidhu & Simon

November 1, 2018 - April 1, 2019

Launched ‘The Numbers Game’, Santander x UEFA Champions League activation; led PR and influencer strategy; secured national and lifestyle media; partnerships with Rio Ferdinand and The F2 Freestylers; 2.5M+ impressions; partnerships with National Numeracy and Twinkl.

Account Director at Focus

July 1, 2015 - August 1, 2018

Senior leadership at a boutique drinks and lifestyle agency; led integrated PR, social and experiential strategies for Jim Beam, Courvoisier and Jägermeister; contributed to 35% revenue growth; led Courvoisier global repackaging relaunch and award-winning activations; expanded Jägermeister partnerships.

Senior Account Manager at The Brooklyn Brothers

October 1, 2014 - April 1, 2015

Led global campaigns across PR, influencer and social for Jaguar Land Rover, Castrol and Icelandair; delivered Castrol EDGE 'Virtual Drift' with 115+ global media placements and 8M YouTube views; hosted Icelandair #MyStopover and won Gold Effie; managed Land Rover PR around Rugby World Cup across multiple markets.

Intern - Senior Account Manager at KAIZO Digital

December 1, 2011 - September 1, 2014

Grew Fitbit UK brand; delivered campaigns combining influencer, PR and experiential; 67% market share by 2014 and 160k+ social followers; won DADI Award for Best Use of Social Media; led UK launch of Sphero and other campaigns.