I’m Tom Rees, founder of Eat Sleep Dream English, a global English-learning community. I built a YouTube channel with 40+ million views and 500,000+ subscribers, reaching learners in over 100 countries, and I’ve created high-impact English books and online courses like 30 Days to Better English and British Pronunciation 101, helping thousands improve their skills. I design strategic content plans and run efficient production pipelines, producing weekly videos, social posts, and newsletters for a 600k+ audience and 6k+ email list. I also train and leverage AI to research ideas, refine scripts, shape marketing strategies, and analyze data, while coordinating freelancers to keep content flowing.…

Tom Rees

I’m Tom Rees, founder of Eat Sleep Dream English, a global English-learning community. I built a YouTube channel with 40+ million views and 500,000+ subscribers, reaching learners in over 100 countries, and I’ve created high-impact English books and online courses like 30 Days to Better English and British Pronunciation 101, helping thousands improve their skills. I design strategic content plans and run efficient production pipelines, producing weekly videos, social posts, and newsletters for a 600k+ audience and 6k+ email list. I also train and leverage AI to research ideas, refine scripts, shape marketing strategies, and analyze data, while coordinating freelancers to keep content flowing.…

Available to hire

I’m Tom Rees, founder of Eat Sleep Dream English, a global English-learning community. I built a YouTube channel with 40+ million views and 500,000+ subscribers, reaching learners in over 100 countries, and I’ve created high-impact English books and online courses like 30 Days to Better English and British Pronunciation 101, helping thousands improve their skills.

I design strategic content plans and run efficient production pipelines, producing weekly videos, social posts, and newsletters for a 600k+ audience and 6k+ email list. I also train and leverage AI to research ideas, refine scripts, shape marketing strategies, and analyze data, while coordinating freelancers to keep content flowing.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Founder & Content Creator at Eat Sleep Dream English
January 1, 2016 - Present
Founded Eat Sleep Dream English, a global English learning community. Built a YouTube channel to 40+ million views and 500,000+ subscribers, reaching learners in over 100 countries. Created and launched high-impact English books and online courses, including 30 Days to Better English and British Pronunciation 101, helping 1000+ students improve their English. Designed and implemented strategic content plans. Produced weekly videos, Instagram posts, and email newsletters that engage a 600k+ audience and 6k+ email list to drive audience growth & engagement. Optimised performance & engagement through tracking and analysis of KPIs for YouTube, Instagram, and email campaigns. Used detailed data insights and keyword research to enhance reach and engagement. Trained and leveraged AI to research content ideas, refine video scripts, develop marketing strategies and provide data analysis. Formalised workflows to create efficient processes for content creation with my freelancers - video editor,
Social media content creator at Hubbub Labs
February 1, 2024 - Present
Produced high-quality, audience-driven content for global brands such as Cambridge University Press and the British Council. Developed a brand campaign from script to delivery for Take IELTS (British Council) YouTube channel and delivered 500k+ views. Collaborated closely as part of a team across multiple organisations to produce high-level IELTS instructional content.
Communications coach at Communicate Well
September 1, 2017 - June 30, 2019
Delivered tailored 1:1 English lessons to Premier League footballers, helping them communicate confidently on and off the pitch in a professional sporting environment.
English teacher and myClub coordinator at British Council Hong Kong
June 1, 2012 - December 31, 2015
Developed and managed a region-wide product designed to enhance learner experience through events & classes; served as myClub coordinator.
English Teacher IELTS & Cambridge exams trainer at International House, Argentina
June 1, 2007 - June 1, 2012
Delivered exam training to adult and teenage learners at International House, Argentina.
English Teacher IELTS & Cambridge exams trainer at International House, Spain
June 1, 2007 - June 1, 2012
Delivered exam and general English training to adults and children in International House, Spain.
English Teacher IELTS & Cambridge exams trainer at St Giles, London
June 1, 2007 - June 1, 2012
Delivered business and general English training to international students in St Giles, London.

Education

ICS Data Driven Marketing 6-Month Programme at ICS
March 1, 2025 - September 1, 2025
Bachelor of Arts (Honours) in Media and Popular Culture at Leeds Metropolitan University
January 11, 2030 - August 1, 2005

Qualifications

Diploma in Teaching English to Speakers of Other Languages (DELTA)
June 1, 2014 - March 25, 2026
Teaching Young Learners Extension Certificate (TYLEC)
April 1, 2013 - March 25, 2026
Certificate in Teaching English to Speakers of Other Languages (CELTA)
May 1, 2007 - March 25, 2026
ICS Data Driven Marketing 6-Month Programme
March 1, 2025 - September 1, 2025
Diploma in Teaching English to Speakers of Other Languages (DELTA)
June 1, 2014 - March 25, 2026
Teaching Young Learners Extension Certificate (TYLEC)
April 1, 2013 - March 25, 2026
Certificate in Teaching English to Speakers of Other Languages (CELTA)
May 1, 2007 - March 25, 2026
Bachelor of Arts (Honours) in Media and Popular Culture
January 11, 2030 - August 1, 2005

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Other

Skills

Experience Level