Available to hire
I am a Product Designer with over a decade of experience in UX/UI design, design systems, and content design. I excel at transitioning between discovery and delivery, conducting detailed user research, creating prototypes, and building scalable component libraries. With a strong focus on microcopy, visual hierarchy, and interaction design, I strive to create user-friendly, accessible products.
Work Experience
UX Lead at Parkit
January 1, 2025 - PresentLeads the entire UX function for Sweden's fastest-growing parking app, responsible for information architecture, flow design, and component library. Designs B2C and B2B surfaces with a focus on clarity, accessibility, and conversion, collaborating closely with frontend engineers.
UX Content Manager at Tidings
January 1, 2022 - January 1, 2025Built and led the design strategy for an AI-driven news platform, responsible for design system, component structure, and content hierarchy while leading a cross-functional team.
Digital Content Creator at BraEl / Solshoppen
January 1, 2019 - January 1, 2022Led marketing communication and landing page design for two solar energy brands, utilizing UX-driven copywriting that increased organic traffic dramatically.
UX & Graphic Designer at Bambora / Tobii / NetEnt
January 1, 2012 - January 1, 2019Worked on UX and graphic design projects for fintech, eye-tracking, and game development, delivering various graphic materials and participating in early design systems.
Education
Digital Marketing, Copywriting & Leadership at Yrkesakademin
January 1, 2020 - January 1, 2023UX Design, Graphics Design & Art History at Kulturama
January 1, 2016 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Professional Services
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