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I write copy that sounds like a person, not a brand guideline. For the past five years, I’ve built content strategy, campaigns, and brand voice across fintech, fashion, edtech, gaming, and food—helping agencies, startups, and international clients stand out fast. I lead end-to-end content work: campaign planning, social and email copy, scriptwriting, influencer partnerships, event marketing, analytics, and production support (including video editing and design). I’m obsessed with turning attention into action—qualifying leads, lifting engagement, and making brands feel human.…I write copy that sounds like a person, not a brand guideline. For the past five years, I’ve built content strategy, campaigns, and brand voice across fintech, fashion, edtech, gaming, and food—helping agencies, startups, and international clients stand out fast. I lead end-to-end content work: campaign planning, social and email copy, scriptwriting, influencer partnerships, event marketing, analytics, and production support (including video editing and design). I’m obsessed with turning attention into action—qualifying leads, lifting engagement, and making brands feel human.

TOMIWA OLUTAIWOMARKETING MANAGER · CON

Social Media Manager, Content Creator, Content Strategist, +4

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I write copy that sounds like a person, not a brand guideline. For the past five years, I’ve built content strategy, campaigns, and brand voice across fintech, fashion, edtech, gaming, and food—helping agencies, startups, and international clients stand out fast. I lead end-to-end content work: campaign planning, social and email copy, scriptwriting, influencer partnerships, event marketing, analytics, and production support (including video editing and design). I’m obsessed with turning attention into action—qualifying leads, lifting engagement, and making brands feel human.…I write copy that sounds like a person, not a brand guideline. For the past five years, I’ve built content strategy, campaigns, and brand voice across fintech, fashion, edtech, gaming, and food—helping agencies, startups, and international clients stand out fast. I lead end-to-end content work: campaign planning, social and email copy, scriptwriting, influencer partnerships, event marketing, analytics, and production support (including video editing and design). I’m obsessed with turning attention into action—qualifying leads, lifting engagement, and making brands feel human.

Available to hire

I write copy that sounds like a person, not a brand guideline. For the past five years, I’ve built content strategy, campaigns, and brand voice across fintech, fashion, edtech, gaming, and food—helping agencies, startups, and international clients stand out fast.

I lead end-to-end content work: campaign planning, social and email copy, scriptwriting, influencer partnerships, event marketing, analytics, and production support (including video editing and design). I’m obsessed with turning attention into action—qualifying leads, lifting engagement, and making brands feel human.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Fluent

French

Intermediate

Work Experience

Marketing Manager, Content & Social Media Copywriter at IM Innovations (Creative Agency)

February 1, 2026 - Present

Wrote phone brand ad scripts, podcast scripts (including a British Council podcast script), and social/campaign copy across client accounts. Managed IM Innovations’ own social media presence end to end. Sourced and managed influencer collaborations for client campaigns. Produced campaign content that aligns with brand voice and performance goals, supported by content planning and ongoing optimization.

Marketing Manager at Chimirus Game Art Coaching

November 1, 2024 - May 1, 2025

Rebuilt the content engine and scaled engagement, increasing engagement by 200% in the first month and sustaining gains afterward. Doubled newsletter CTR through Mailchimp optimization. Directed strategy and content execution across social and newsletter touchpoints to improve conversion outcomes.

Head of Digital Marketing at Nigenius Technologies

June 1, 2024 - November 1, 2024

Owned Meta Ads end to end, improving conversions by 20% and leads by 15%. Directed video testimonial production and repurposed testimonials for both engagement and sales ads. Managed ad performance insights and iterative campaign execution to improve outcomes.

Social Media Lead at SureGifts (Remote)

June 1, 2022 - June 30, 2024

Executed creative and visually appealing graphic designs. Crafted engaging social media copies and captivating captions. Provided responsive and friendly customer service and crisis handling on social media. Developed effective content strategies for different social media platforms. Achieved a 20-25% increase in video views on Instagram and Tiktok. Conducted analytics to optimize content strategy and performance. Created and edited videos for different campaigns. Achieved a monthly growth rate of 8-25% in followers.

Social Media Manager at 1704 Avenue (Hybrid)

July 1, 2021 - December 31, 2021

Captured images of wedding invitations, emphasizing details. Crafted detailed and engaging captions for various stationery. Actively engaged with the community by responding to comments and direct messages. Increased engagement by 600% and achieved a 25% increase in video views on Instagram.

Social Media & Content (Early Career) at Azapay · TBG Startups

January 1, 2021 - January 1, 2023

Delivered content strategy and copy across fintech and wedding stationery, supporting multi-client startup accounts. Contributed to a 600% engagement lift on one account through tailored content planning, writing, and optimization.

Virtual Assistant at TBG Startups (Remote)

January 1, 2021 - February 28, 2023

Authored weekly blog articles to enhance online presence and industry authority. Crafted engaging social media copies and graphics for impactful online communication. Conducted monthly analytics to evaluate and optimize strategies for clients. Orchestrated a cohesive Instagram grid, ensuring visual harmony and brand consistency. Maintained a CTR of 5-8% for paid advertising efforts. Created and managed effective ad posts to drive brand visibility and engagement. Implemented strategic weekly and monthly content calendars for sustained online presence.

Social Media Content Creator at Brand Carvers (Remote)

June 1, 2020 - December 31, 2020

Crafted visually appealing social media content to capture audience attention. Developed clear and compelling copies that conveyed brand messages effectively. Maintained a regular posting schedule for a reliable online presence. Responded promptly to messages, ensuring positive and timely interactions with the audience. Increased followership across all pages by 200% and above.