Web Analytics | Tag Management| GA4 | GTM | Piwik PRO | Matomo | Segment| Meta CAPI | Google Ads | Tealium | Ensighten | OneTrust | CookieBot | Consent Mode | Consent Management | Server Side Tracking I'm a Senior Web Analytics Implementation Engineer with 10+ years of experience, including 8 years as a full-time contractor. I specialise in web analytics, tag management and cookie consent management. Majority of my clients have been leading digital marketing agencies in the UK and US. It has allowed me to deliver complex analytics and tagging solutions for global brands, corporations, and high-profile clients. Notable collaborations include Virgin Trains, Victoria's Secret, Forevermark, Škoda, NewYork–Presbyterian Hospital, Coldplay, Heinz, Megabus, Manfrotto and many more.

Toms Grinvalds

Web Analytics | Tag Management| GA4 | GTM | Piwik PRO | Matomo | Segment| Meta CAPI | Google Ads | Tealium | Ensighten | OneTrust | CookieBot | Consent Mode | Consent Management | Server Side Tracking I'm a Senior Web Analytics Implementation Engineer with 10+ years of experience, including 8 years as a full-time contractor. I specialise in web analytics, tag management and cookie consent management. Majority of my clients have been leading digital marketing agencies in the UK and US. It has allowed me to deliver complex analytics and tagging solutions for global brands, corporations, and high-profile clients. Notable collaborations include Virgin Trains, Victoria's Secret, Forevermark, Škoda, NewYork–Presbyterian Hospital, Coldplay, Heinz, Megabus, Manfrotto and many more.

Available to hire

Web Analytics | Tag Management| GA4 | GTM | Piwik PRO | Matomo | Segment| Meta CAPI | Google Ads | Tealium | Ensighten | OneTrust | CookieBot | Consent Mode | Consent Management | Server Side Tracking

I’m a Senior Web Analytics Implementation Engineer with 10+ years of experience, including 8 years as a full-time contractor. I specialise in web analytics, tag management and cookie consent management.

Majority of my clients have been leading digital marketing agencies in the UK and US. It has allowed me to deliver complex analytics and tagging solutions for global brands, corporations, and high-profile clients. Notable collaborations include Virgin Trains, Victoria’s Secret, Forevermark, Škoda, NewYork–Presbyterian Hospital, Coldplay, Heinz, Megabus, Manfrotto and many more.

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Language

English
Fluent
German
Beginner
Latvian
Fluent

Work Experience

Add your work experience history here.

Education

MSc Management and Marketing at Birmingham City University
September 1, 2011 - November 1, 2012

Qualifications

Google Cloud Data Analytics Certificate
February 1, 2025 - February 1, 2028
Segment Implementation Certification
November 1, 2024 - November 1, 2024
Consent & Preferences Professional - OneTrust
July 1, 2024 - July 1, 2025
Consent Expert: Record Integration & Management - OneTrust
July 1, 2024 - July 1, 2025
Invalid Traffic Analytics (IVTA) Certification - CHEQ
March 12, 2025 - March 12, 2025
Server-side Tagging in Google Tag Manager - Simmer
June 1, 2024 - June 1, 2024
GA4 Complete - Loves Data
August 1, 2022 - August 1, 2022
Web Browsers and Tracking Protections - Simmer
April 1, 2022 - April 1, 2022
Web Analytics Master Certified - MarketMotive
January 1, 2016 - January 1, 2016
Conversion Optimization Certified Practitioner - MarketMotive
March 1, 2014 - March 1, 2014
CIM Introductory Certificate in Marketing
February 1, 2012 - February 1, 2012

Industry Experience

Consumer Goods, Energy & Utilities, Healthcare, Manufacturing, Media & Entertainment, Non-Profit Organization, Software & Internet, Professional Services, Telecommunications, Travel & Hospitality, Wholesale & Distribution

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