Independent Creative Practice & Private Studio at No-Name Studio

During this period, I have practiced as an independent creative, deeply engaging at the intersection of brand strategy and visual storytelling. Through seamless collaboration with top-tier creative agencies and global brands, I have completed full-loop projects ranging from brand upgrades for new-consumer brands to social media communications for international sportswear labels, while successfully establishing my own creative studio, No-Name. • Brand Visual Strategic Upgrades (In collaboration with KAUKAU Studio) Led the visual direction and execution for the brand identity upgrades of renowned new-consumer brands, including Tangdao (躺岛), Maia Active, and Out Of Office (OOO). By excavating core brand values, I constructed visual symbol systems that blend contemporary context with high recognizability, helping brands accumulate visual assets within highly competitive markets. • Social Media Narrative & Art Direction (In collaboration with Nike) Partnered with Nike as Creative Director to co-create tactical social media campaigns, with editorial as the deliverable. • Top-tier International Creative Collaboration (In collaboration with F5 Shanghai) Worked in close synergy with F5, a top-tier creative boutique in China; one of the projects I contributed to was Shortlisted at the Cannes Lions International Festival of Creativity. • Founder & Operator of No-Name Studio Independently managed a creative studio providing full-spectrum branding services across diverse industries, with successful cases including: • Offline Consumption: Full-link design of spatial identity and visual touchpoints for specialty coffee brands. • Cross-border Fashion & Jewelry: Strategic restructuring and global visual expression for international fashion labels and premium jewelry brands. • Art Spaces: Holistic brand identity implementation for cultural entities such as dance art spaces.

Group Head at iBLUE COMMUNICATIONS

Served brands including Valentino, Coach, and L’Oréal Group, leading the overall direction of campaign concepts and execution ideas. Responsible for the art direction of various projects, as well as the mentorship and development of both art directors and designers within the team.

Associate Art Director at AKQA Group

Worked with brands such as NIKE, APPLE, Biotherm, and Lancôme, primarily focusing on art direction and design execution. Engaged in campaign concept discussions and execution idea development.