I am a graphic designer with a global design management focus, specializing in corporate identity, branding and packaging design, extending to advertising and web applications. I have worked with international design agencies on projects for major brands such as Nestlé, Lindt, Barilla, Danone, Ferrero, Atkinsons, Unilever, Henkel, Novartis, Philip Morris... delivering marketing-oriented, analytical, and highly functional graphic design. I coordinate the full project process from concept sketches to production and have strong illustration abilities, plus solid web design skills (HTML, CSS, WordPress, ActionScript). I value teamwork, clear communication, and continuous learning to stay ahead in a fast-changing industry. Since 1997 I have been a Web Graphic Designer and Creative/Production Director, coordinating a network of professionals to deliver print and web projects for corporate, brand, and packaging design. I regularly work with marketing managers to define objectives, develop graphic solutions, and manage production (pre-press to printing and digital outputs). I keep my skills current with Adobe CC, WordPress, and ongoing NFT art studies, and I pride myself on delivering high-quality results while fostering collaboration and growth among my team.…

Toni Traglia

I am a graphic designer with a global design management focus, specializing in corporate identity, branding and packaging design, extending to advertising and web applications. I have worked with international design agencies on projects for major brands such as Nestlé, Lindt, Barilla, Danone, Ferrero, Atkinsons, Unilever, Henkel, Novartis, Philip Morris... delivering marketing-oriented, analytical, and highly functional graphic design. I coordinate the full project process from concept sketches to production and have strong illustration abilities, plus solid web design skills (HTML, CSS, WordPress, ActionScript). I value teamwork, clear communication, and continuous learning to stay ahead in a fast-changing industry. Since 1997 I have been a Web Graphic Designer and Creative/Production Director, coordinating a network of professionals to deliver print and web projects for corporate, brand, and packaging design. I regularly work with marketing managers to define objectives, develop graphic solutions, and manage production (pre-press to printing and digital outputs). I keep my skills current with Adobe CC, WordPress, and ongoing NFT art studies, and I pride myself on delivering high-quality results while fostering collaboration and growth among my team.…

Available to hire

I am a graphic designer with a global design management focus, specializing in corporate identity, branding and packaging design, extending to advertising and web applications. I have worked with international design agencies on projects for major brands such as Nestlé, Lindt, Barilla, Danone, Ferrero, Atkinsons, Unilever, Henkel, Novartis, Philip Morris… delivering marketing-oriented, analytical, and highly functional graphic design. I coordinate the full project process from concept sketches to production and have strong illustration abilities, plus solid web design skills (HTML, CSS, WordPress, ActionScript). I value teamwork, clear communication, and continuous learning to stay ahead in a fast-changing industry.

Since 1997 I have been a Web Graphic Designer and Creative/Production Director, coordinating a network of professionals to deliver print and web projects for corporate, brand, and packaging design. I regularly work with marketing managers to define objectives, develop graphic solutions, and manage production (pre-press to printing and digital outputs). I keep my skills current with Adobe CC, WordPress, and ongoing NFT art studies, and I pride myself on delivering high-quality results while fostering collaboration and growth among my team.

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Language

Italian
Fluent
French
Fluent
German
Intermediate
English
Intermediate

Work Experience

Graphic Designer at Pubblicité Zufferey
January 1, 1988 - January 1, 1988
Realized local and national press campaigns, brochures and leaflets; prepared files for pre-press and print.
Graphic Designer at Heiman Unicom
January 1, 1989 - January 1, 1989
Carried out press campaigns and posters for international clients; produced brochures and leaflets; prepared pre-press and print.
Graphic Designer / Art Director at Carcano & Associati
January 1, 1991 - January 1, 1991
Managed magazine and editorial campaigns; created illustrations visualizing ad messages; oversaw corporate identity and packaging design; led a 3-designer pre-press team.
Packaging-Brand Designer at Giò Rossi & Ass.
January 1, 1993 - January 1, 1993
Conceived new product designs; restyled brand and packaging identities; designed structural containers and small bottles for cosmetic/hygienic fields.
Packaging-Brand Designer at Design Group Italia
January 1, 1995 - January 1, 1995
Packaging design and brand identity for Conad supermarket network.
Corporate-Packaging-Brand Designer, Art Director at Freelance (Various Agencies)
January 1, 2000 - January 1, 2000
Freelance projects across corporate, brand and packaging design for agencies (Carré Noir, CBA Milan, Studio Mastellaro, Coleman Schmidlin & Partner, Landor Paris, ADM Bologna, Segno Assoc.). Web Graphic Designer since 1997 for clients; created and managed sites, animations, banners; HTML/CSS and WordPress.
Web Graphic Designer at Self-employed / Freelance
January 1, 1997 - November 17, 2025
Created, realized and managed multiple sites, blogs, animations and banners using Page Mill, GoLive and Dreamweaver; developed HTML/DHTML/CSS, responsive HTML/CSS for WordPress; created Edge-based HTML animations and managed projects online.
Brand and Packaging Designer at ARD Graphic Vevey
December 31, 2001 - December 31, 2001
In coordination with marketing managers, delivered graphic solutions; managed production steps coordinating photographers, illustrators, copywriters, photolithographs and printers.
Teacher at Nuova Accademia di Belle Arti (NABA)
December 31, 2000 - December 31, 2000
Held two seminars of 40 hours concerning brand and packaging design.
Teacher at The International College of Arts and Sciences, Milan
December 31, 2007 - December 31, 2007
Held two seminars of 40 hours concerning brand and packaging design.
Creative and Production Director, Consultant Graphic Designer & Art Director at Self-employed / Freelance
January 1, 2001 - November 17, 2025
consultant graphic designer and art director for my own customers and freelance for agencies. I coordinate a network of complementary professionals who contribute to the development of my projects. With them, I work for several communication activities considering the print and web supports. Succesfully, I realize the projects in corporate, brand and packaging design for chocolate, cosmetic and food field. I create the restyling of historical brands and I create the packaging and brand design for several new products. With the marketing managers, I define the objectives, I approach the creation step realizing the graphic solutions and the illustrations. I draw the structural design of new containers rendering their 3D with Illustrator and Photoshop. After the defintion of the corporate or product identity, I create and I conceive the aspect of the contents on several promotion and advertising supports (advertisements, pop design, catalogues, magazines, flyers, internet sites, landing pages...). I realize the final documents for the pre-press step and I coordinate the web and print production (offset, roto, flexo, digital) managing copywriters, photographes, printers, programmers...

Education

Certificate of Ecole Préparatoire des Beaux Arts at Ecole des Beaux Arts Sion
January 1, 1981 - December 31, 1983
CFC Diploma in Graphic Design at Schule für Gestaltung, Bern
January 1, 1983 - December 31, 1987
Intermediate Certificate in English at Lingua Più, Treviglio
January 1, 2002 - December 31, 2002
Adobe CS4 Certification: HTML/CSS (Dreamweaver) and AS3 (Flash) at Adobe
January 1, 2009 - December 31, 2009
Adobe CC Premium: Print & Web Workshops at Adobe
January 1, 2006 - December 31, 2016
WordPress CMS Update at WordPress Meetup Milano
January 1, 2017 - December 31, 2019
NFT Art Course at Luca Vehr NFT Art Academy
January 1, 2023 - December 31, 2024

Qualifications

Mediastars awards (Corporate, Brand & Packaging)
January 11, 2030 - November 17, 2025
Fotografare l'Adda – First Prize
January 1, 2009 - January 1, 2009
fareFotografare – Third Prize
January 1, 2017 - December 31, 2018
Logotype 7sensi – Nomination in Short List
January 1, 2017 - January 1, 2017
Olio Extravergine Museum pack – Nomination (OneMorePack)
January 1, 2018 - January 1, 2018
Finalist Designer of the Year – Festival dell’Olio OOF Olio Officina
January 1, 2023 - January 1, 2023
Absolute Winner Designer of the Year – Festival dell’Olio OOF Olio Officina
January 1, 2024 - January 1, 2024

Industry Experience

Consumer Goods, Manufacturing, Media & Entertainment, Retail, Professional Services, Software & Internet, Wholesale & Distribution, Healthcare, Education
    uniE621 Brand and packaging design of boxes and bottles of the Christian Ros's Perfume Water line
    The graphics of the different products in the line elegantly interpret the views of historical Italian places. The development of the range begins with Acqua di Verona, represented by the famous Scaliger bridge of Castelvecchio, to continue with Acqua del Duomo with the silhouette of the Milan Cathedral and end with Acqua di Amalfi, characterized by the houses of the ancient village overlooking the sea. The physiognomy of the packages of the entire range reproduces in a sober and elegant way a behavior that combines tradition with current times. Interpreting the language of the perfume world in a valuable but not elitist way, the design of the packagings tastefully visualizes the essence of a territory. Case and bottle of Acqua di Verona female version As anticipated, the Acqua di Verona version was the first of the three types of products to be launched on the market. It had an immediate and unexpected success which led the customer to create the other two types. The various types of products live both male and female. Here we see the female version of Acqua di Verona. The image of the package was born considering the structural constraint of the glass bottle that already existed. To maintain consistency with the primary container, the graphics delimit the pink from the gold with the same profile that divides the front of the glass bottle. The design that dresses the entire range takes advantage of line illustration which is then ennobled during the printing phase. In this case, the design of the Scaliger Bridge was reproduced with the pink color printed on a cardboard case with a metallic base.…
    uniE621 Packaging design of the Bardolino’s wines of Museum
    The restyling of the packaging design of the wines is intended to re-evaluate the appearance of the line “Bardolino Enoteca del Museo”. The existing product image had shown its limitations compared to the other product lines proposed by the Museum. The project renewed the line, giving more prestige and authority, aligning the perception of the products with the refined level of the Museum catalogue. The restyling of the packaging design of the wines is intended to re-evaluate the appearance of the line “Bardolino Enoteca del Museo”. The existing product image had shown its limitations compared to the other product lines proposed by the Museum. The project renewed the line, giving more prestige and authority, aligning the perception of the products with the refined level of the Museum catalogue. The label uses typography to assert two functions. The first is to highlight the territory of origin of the wines: the Bardolino region on Lake Garda in Italy. The second decade after the first as the highlighting of the name Bardolino reiterates a marking function of the writing. The label was produced in four colors on matt gold paper with the application of hot gold foil.…
    uniE621 Brand and packaging design of boxes and bottles of the Christian Ros's Perfume Water line
    The graphics of the different products in the line elegantly interpret the views of historical Italian places. The development of the range begins with Acqua di Verona, represented by the famous Scaliger bridge of Castelvecchio, to continue with Acqua del Duomo with the silhouette of the Milan Cathedral and end with Acqua di Amalfi, characterized by the houses of the ancient village overlooking the sea. The physiognomy of the packages of the entire range reproduces in a sober and elegant way a behavior that combines tradition with current times. Interpreting the language of the perfume world in a valuable but not elitist way, the design of the packagings tastefully visualizes the essence of a territory. Case and bottle of Acqua di Verona female version As anticipated, the Acqua di Verona version was the first of the three types of products to be launched on the market. It had an immediate and unexpected success which led the customer to create the other two types. The various types of products live both male and female. Here we see the female version of Acqua di Verona. The image of the package was born considering the structural constraint of the glass bottle that already existed. To maintain consistency with the primary container, the graphics delimit the pink from the gold with the same profile that divides the front of the glass bottle. The design that dresses the entire range takes advantage of line illustration which is then ennobled during the printing phase. In this case, the design of the Scaliger Bridge was reproduced with the pink color printed on a cardboard case with a metallic base.…
    uniE621 Brand and packaging design for Gentili's Extra Virgin Olive Oil
    A packaging design project born with a very strong demand for enhancing environmental protection. Frantoio Gentili wants to graphically reiterate its ecological vocation and its commitment to eco-sustainability. On the bottles, the labels have been designed to encourage their separation from the container and thus encourage separate waste collection. The enveloping graphics of the labels have also been taken up on the cans which are thus wrapped on all sides by olive leaves.…
    uniE621 Brand anc packaging design of Craft beer double malt blond ale for 7 Sensi
    The project was born from the desire to give shape to the considerable experience gained by the 7Sensi brewery with a new line of products that is an expression of professionalism and passion. Packaging has the task of expressing these concepts with originality to thus affirm its own interpretation of Italian style. The fundamental call to craftsmanship was handled with a modern attitude by interpreting modern graphics that concede little to the visual language of the traditional world. The line consists of 4 varieties: Golden Ale, Belgian Ale, Weiss and Belgian Blond Ale. The photo shows the Belgian Blonde Ale 33 ml bottle. The entire line exploits the stylization of hops to interpret the artisanal qualities and natural properties of the products. This Belgian Blonde Ale beer is the most prestigious beer in the 7Sensi line. To highlight the high value of the product, we did not use a reference color but exploited a silver metallic film by coloring it with different golden shades. The refinement lies in the delicate variations of the gold shades that make up the hops, going from warm to cold tones.…