Hello, I’m Toni Traglia, a global design professional with a passion for turning complex ideas into clear, compelling visuals. I’ve led corporate identity, packaging, product design, and web projects for renowned brands across Europe, coordinating a network of specialists to deliver integrated campaigns that are both artistic and practical. Over the years I’ve specialized in corporate, brand, and packaging design, guiding projects from concept sketches to production for print and web. I enjoy collaborating with marketing teams to define objectives and craft design solutions that support business goals while respecting production limits.…

Toni Traglia

Hello, I’m Toni Traglia, a global design professional with a passion for turning complex ideas into clear, compelling visuals. I’ve led corporate identity, packaging, product design, and web projects for renowned brands across Europe, coordinating a network of specialists to deliver integrated campaigns that are both artistic and practical. Over the years I’ve specialized in corporate, brand, and packaging design, guiding projects from concept sketches to production for print and web. I enjoy collaborating with marketing teams to define objectives and craft design solutions that support business goals while respecting production limits.…

Available to hire

Hello, I’m Toni Traglia, a global design professional with a passion for turning complex ideas into clear, compelling visuals. I’ve led corporate identity, packaging, product design, and web projects for renowned brands across Europe, coordinating a network of specialists to deliver integrated campaigns that are both artistic and practical.

Over the years I’ve specialized in corporate, brand, and packaging design, guiding projects from concept sketches to production for print and web. I enjoy collaborating with marketing teams to define objectives and craft design solutions that support business goals while respecting production limits.

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Language

Italian
Fluent
French
Fluent
German
Advanced
English
Advanced

Work Experience

Graphic Designer at Pubblicité Zufferey
January 1, 1988 - January 1, 1988
Realized local and national press campaigns, brochures and leaflets; prepared files for pre-press and print.
Graphic Designer at Heiman Unicom
January 1, 1989 - January 1, 1989
Carried out press campaigns and posters for international clients; produced brochures and leaflets; prepared pre-press and print.
Graphic Designer / Art Director at Carcano & Associati
January 1, 1991 - January 1, 1991
Managed magazine and editorial campaigns; created illustrations visualizing ad messages; oversaw corporate identity and packaging design; led a 3-designer pre-press team.
Packaging-Brand Designer at Giò Rossi & Ass.
January 1, 1993 - January 1, 1993
Conceived new product designs; restyled brand and packaging identities; designed structural containers and small bottles for cosmetic/hygienic fields.
Packaging-Brand Designer at Design Group Italia
January 1, 1995 - January 1, 1995
Packaging design and brand identity for Conad supermarket network.
Corporate-Packaging-Brand Designer, Art Director at Freelance (Various Agencies)
January 1, 2000 - January 1, 2000
Freelance projects across corporate, brand and packaging design for agencies (Carré Noir, CBA Milan, Studio Mastellaro, Coleman Schmidlin & Partner, Landor Paris, ADM Bologna, Segno Assoc.). Web Graphic Designer since 1997 for clients; created and managed sites, animations, banners; HTML/CSS and WordPress.
Web Graphic Designer at Self-employed / Freelance
January 1, 1997 - November 17, 2025
Created, realized and managed multiple sites, blogs, animations and banners using Page Mill, GoLive and Dreamweaver; developed HTML/DHTML/CSS, responsive HTML/CSS for WordPress; created Edge-based HTML animations and managed projects online.
Brand and Packaging Designer at ARD Graphic Vevey
December 31, 2001 - December 31, 2001
In coordination with marketing managers, delivered graphic solutions; managed production steps coordinating photographers, illustrators, copywriters, photolithographs and printers.
Teacher at Nuova Accademia di Belle Arti (NABA)
December 31, 2000 - December 31, 2000
Held two seminars of 40 hours concerning brand and packaging design.
Teacher at The International College of Arts and Sciences, Milan
December 31, 2007 - December 31, 2007
Held two seminars of 40 hours concerning brand and packaging design.
Creative and Production Director, Consultant Graphic Designer & Art Director at Self-employed / Freelance
January 1, 2001 - November 17, 2025
consultant graphic designer and art director for my own customers and freelance for agencies. I coordinate a network of complementary professionals who contribute to the development of my projects. With them, I work for several communication activities considering the print and web supports. Succesfully, I realize the projects in corporate, brand and packaging design for chocolate, cosmetic and food field. I create the restyling of historical brands and I create the packaging and brand design for several new products. With the marketing managers, I define the objectives, I approach the creation step realizing the graphic solutions and the illustrations. I draw the structural design of new containers rendering their 3D with Illustrator and Photoshop. After the defintion of the corporate or product identity, I create and I conceive the aspect of the contents on several promotion and advertising supports (advertisements, pop design, catalogues, magazines, flyers, internet sites, landing pages...). I realize the final documents for the pre-press step and I coordinate the web and print production (offset, roto, flexo, digital) managing copywriters, photographes, printers, programmers...
Graphic Designer at Pubblicité Zufferey
January 1, 1987 - December 31, 1988
Realized local and national press campaigns, brochures and leaflets; prepared the files for pre-press and print; contributed illustrations.
Graphic Designer at Heiman Unicom
January 1, 1988 - December 31, 1989
Carried out press campaigns and poster advertising for international clients; produced brochures and leaflets with illustrations; prepared pre-press files.
Graphic Designer / Art Director at Carcano & Associati
January 1, 1989 - December 31, 1991
Followed advertisement campaigns for magazines; created editorial layouts; developed corporate identity and packaging for yarns; managed a team of 3 designers for pre-press final documents.
Packaging-Brand Designer at Giò Rossi & Ass.
January 1, 1992 - December 31, 1993
Conceived new product designs; restyled brand and packaging identities (Misura, Agnesi, Labello, Findus, Yomo, Last, Omino Bianco) and designed containers.
Packaging-Brand Designer at Design Group Italia
January 1, 1994 - December 31, 1995
Realized packaging design and brand identity for many Conad supermarket products.
Corporate-Packaging-Brand Designer, Art Director (Freelance) at Various Agencies & Clients
January 1, 1996 - December 31, 2000
Freelance projects for Carré Noir, CBA, Studio Mastellaro, Coleman Schmidlin & Partner, Landor Paris, ADM Bologna, Segno Assoc. Salerno, and own clients; involved in corporate, brand and packaging design and production coordination.
Web Graphic Designer at Freelance / Various Clients
January 1, 1997 - December 31, 2000
Created, realized and managed multiple websites, blogs, animations, and banners using Page Mill, GoLive and Dreamweaver; implemented HTML, CSS; developed responsive WordPress interfaces; produced HTML5 animations with Edge; managed online projects.
Teacher at The International College of Arts and Sciences (Milan)
January 1, 2007 - December 31, 2007
Taught at the International College of Arts and Sciences in Milan; delivered seminars on brand and packaging design.
Creative and Production Director / Consultant Graphic Designer & Art Director at Self-employed / Freelance
January 1, 2001 - Present
Creative and production leadership; coordinates network of professionals; delivers end-to-end solutions for corporate, brand and packaging design across print and web, including restyling historic brands and developing new product packaging.
Corporate-Packaging-Brand Designer, Art Director at Freelance / Various Agencies
January 1, 1996 - December 31, 2000
Realized below-the-line, corporate, brand and packaging design for agencies (Carré Noir, CBA Milano, Studio Mastellaro, Coleman Schmidlin & Partner, Landor Paris, ADM Bologna, Segno Assoc. Salerno) and worked for own clients; web graphics since 1997.
Teacher at Nuova Accademia di Belle Arti (NABA) & The International College of Arts and Sciences (Milan)
January 1, 2000 - December 31, 2007
Held two seminars of 40 hours concerning brand and packaging design.
Creative and Production Director / Consultant at Self-employed / Freelance
January 1, 2001 - Present
Creative and Production Director, coordinating a network of professionals to deliver corporate, brand and packaging design for chocolate, cosmetics and food; involved in strategy, illustration, 3D rendering, and coordinating print and web production.
Corporate-Packaging-Brand Designer, Art Director (Freelance) at Various Agencies
January 1, 1996 - January 1, 2000
Realized below-the-line, corporate, brand and packaging design projects for agencies (Carré Noir, CBA Milan, Studio Mastellaro, Coleman Schmidlin & Partner, Landor Paris, ADM Bologna, Segno Assoc. Salerno) and for own clients; web graphic design since 1997.
Creative and Production Director; Consultant Graphic Designer and Art Director at Self-employed / Freelance
January 1, 2001 - Present
Creative and production direction; coordinating a network of professionals to develop corporate, brand and packaging design projects; manage print and web production; collaborate with marketing managers to define objectives and deliver graphic solutions.
Creative and Production Director / Consultant Graphic Designer and Art Director at Self-employed / Own studio
January 1, 2001 - Present
Creative and Production Director; coordinates a network of professionals; delivers corporate, brand and packaging design for chocolate, cosmetics and food sectors; restyles historic brands; creates new product packaging and branding; defines objectives with marketing managers and oversees pre-press and web/print production.

Education

Certificate of Ecole Préparatoire des Beaux Arts at Ecole des Beaux Arts Sion
January 1, 1981 - December 31, 1983
CFC Diploma in Graphic Design at Schule für Gestaltung, Bern
January 1, 1983 - December 31, 1987
Intermediate Certificate in English at Lingua Più, Treviglio
January 1, 2002 - December 31, 2002
Adobe CS4 Certification: HTML/CSS (Dreamweaver) and AS3 (Flash) at Adobe
January 1, 2009 - December 31, 2009
Adobe CC Premium: Print & Web Workshops at Adobe
January 1, 2006 - December 31, 2016
WordPress CMS Update at WordPress Meetup Milano
January 1, 2017 - December 31, 2019
NFT Art Course at Luca Vehr NFT Art Academy
January 1, 2023 - December 31, 2024
Certificate at Ecole des Beaux Arts Sion
January 1, 1981 - January 1, 1983
CFC Diploma of Graphic Designer at Schule für Gestaltung Bern
January 1, 1983 - January 1, 1987
Intermediate English Language Certificate at Lingua Più, Treviglio
January 1, 2002 - January 5, 2026
Adobe CS4 Certification (HTML/CSS - Dreamweaver; AS3 - Flash) at Adobe
January 1, 2009 - January 5, 2026
Adobe CC Suite Workshops at Adobe
January 1, 2006 - December 31, 2016
WordPress CMS Training at WordPress Meetup Milano
January 1, 2017 - January 1, 2019
NFT Art Course at Luca Ver NFT Art Academy
January 1, 2023 - January 1, 2024
Certificate – Ecole Préparatoire des Beaux Arts at Ecole des Beaux Arts Sion
January 1, 1981 - January 1, 1983
CFC Diploma of Graphic Designer at Schule für Gestaltung Bern
January 1, 1983 - January 1, 1987
Certificate of English Language at Lingua Più Treviglio
January 1, 2002 - January 1, 2002
Adobe CS4 Certification – HTML/CSS (Dreamweaver) and AS3 (Flash) at Adobe
January 1, 2009 - January 1, 2009
NFT Art Certificate – NFT Art Academy at Luca Vehr NFT Art Academy
January 1, 2023 - January 1, 2024
Adobe CC Workshops – Premium print & web at Adobe
January 1, 2006 - December 31, 2016
WordPress CMS Workshop at WordPress Meetup Milano
January 1, 2017 - December 31, 2019
Certificate of Ecole Préparatoire des Beaux Arts at Ecole des Beaux Arts Sion
January 1, 1981 - January 1, 1983
CFC Diploma of Graphic Designer at Schule für Gestaltung, Bern
January 1, 1983 - January 1, 1987
Intermediate Certificate of English at Lingua Più, Treviglio
January 1, 2002 - January 1, 2002
Adobe CS4 Certification (HTML/CSS; Dreamweaver and AS3) at Adobe
January 1, 2009 - January 1, 2009
Wordpress CMS Update (Workshop) at Wordpress Meetup Milano
January 1, 2017 - January 1, 2019
NFT Art Academy program at NFT Art Academy
January 1, 2023 - January 1, 2024
Certificate of Ecole Préparatoire des Beaux Arts at Ecole des Beaux Arts Sion
January 1, 1981 - January 1, 1983
CFC Diploma of graphic designer at Schule für Gestaltung, Bern
January 1, 1983 - January 1, 1987
Intermediate level Certificate of English language at Lingua Più Treviglio
January 1, 2002 - January 1, 2002
NFT Art Academy at NFT Art Academy
January 1, 2023 - January 1, 2024
Adobe CS4 certified on html/CSS Dreamweaver and AS3 Flash at Professional development
January 1, 2009 - January 1, 2009
Adobe CC Suite Premium print and web workshops at Adobe
January 1, 2006 - December 31, 2016
Wordpress CMS update training at Wordpress Meetup Milano
January 1, 2017 - January 1, 2019

Qualifications

Mediastars awards (Corporate, Brand & Packaging)
January 11, 2030 - November 17, 2025
Fotografare l'Adda – First Prize
January 1, 2009 - January 1, 2009
fareFotografare – Third Prize
January 1, 2017 - December 31, 2018
Logotype 7sensi – Nomination in Short List
January 1, 2017 - January 1, 2017
Olio Extravergine Museum pack – Nomination (OneMorePack)
January 1, 2018 - January 1, 2018
Finalist Designer of the Year – Festival dell’Olio OOF Olio Officina
January 1, 2023 - January 1, 2023
Absolute Winner Designer of the Year – Festival dell’Olio OOF Olio Officina
January 1, 2024 - January 1, 2024
Adobe CS4 Certification (HTML/CSS - Dreamweaver; AS3 - Flash)
January 1, 2009 - January 5, 2026
NFT Art Course
January 1, 2023 - January 1, 2024
Intermediate English Language Certificate
January 1, 2002 - January 5, 2026
WordPress CMS Training
January 1, 2017 - January 1, 2019
Adobe CS4 Certification – HTML/CSS (Dreamweaver) and AS3 (Flash)
January 1, 2009 - January 16, 2026
Adobe CC Workshops – Premium Print & Web
January 1, 2006 - December 31, 2016
WordPress CMS Workshop
January 1, 2017 - December 31, 2019
NFT Art Academy – NFT Art
January 1, 2023 - January 1, 2024
Certificate: Ecole Préparatoire des Beaux Arts
January 1, 1981 - January 1, 1983
CFC Diploma of Graphic Designer
January 1, 1983 - January 1, 1987
English Language Intermediate Certificate
January 1, 2002 - January 1, 2002
Adobe CS4 Certification (HTML/CSS; Dreamweaver; AS3)
January 1, 2009 - January 1, 2009
NFT Art Academy Program
January 1, 2023 - January 1, 2024
Wordpress CMS Update Workshop
January 1, 2017 - January 1, 2019
Adobe CS4 certified on html/CSS Dreamweaver and AS3 Flash
January 1, 2009 - February 9, 2026
Adobe CC Suite Premium print and web workshops
January 1, 2006 - December 31, 2016
Wordpress CMS update training
January 1, 2017 - January 1, 2019
NFT Art Academy
January 1, 2023 - January 1, 2024

Industry Experience

Consumer Goods, Manufacturing, Media & Entertainment, Retail, Professional Services, Software & Internet, Wholesale & Distribution, Healthcare, Education, Other
    uniE621 Brand and packaging design of boxes and bottles of the Christian Ros's Perfume Water line
    The graphics of the different products in the line elegantly interpret the views of historical Italian places. The development of the range begins with Acqua di Verona, represented by the famous Scaliger bridge of Castelvecchio, to continue with Acqua del Duomo with the silhouette of the Milan Cathedral and end with Acqua di Amalfi, characterized by the houses of the ancient village overlooking the sea. The physiognomy of the packages of the entire range reproduces in a sober and elegant way a behavior that combines tradition with current times. Interpreting the language of the perfume world in a valuable but not elitist way, the design of the packagings tastefully visualizes the essence of a territory. Case and bottle of Acqua di Verona female version As anticipated, the Acqua di Verona version was the first of the three types of products to be launched on the market. It had an immediate and unexpected success which led the customer to create the other two types. The various types of products live both male and female. Here we see the female version of Acqua di Verona. The image of the package was born considering the structural constraint of the glass bottle that already existed. To maintain consistency with the primary container, the graphics delimit the pink from the gold with the same profile that divides the front of the glass bottle. The design that dresses the entire range takes advantage of line illustration which is then ennobled during the printing phase. In this case, the design of the Scaliger Bridge was reproduced with the pink color printed on a cardboard case with a metallic base.…
    uniE621 Packaging design of the Bardolino’s wines of Museum
    The restyling of the packaging design of the wines is intended to re-evaluate the appearance of the line “Bardolino Enoteca del Museo”. The existing product image had shown its limitations compared to the other product lines proposed by the Museum. The project renewed the line, giving more prestige and authority, aligning the perception of the products with the refined level of the Museum catalogue. The restyling of the packaging design of the wines is intended to re-evaluate the appearance of the line “Bardolino Enoteca del Museo”. The existing product image had shown its limitations compared to the other product lines proposed by the Museum. The project renewed the line, giving more prestige and authority, aligning the perception of the products with the refined level of the Museum catalogue. The label uses typography to assert two functions. The first is to highlight the territory of origin of the wines: the Bardolino region on Lake Garda in Italy. The second decade after the first as the highlighting of the name Bardolino reiterates a marking function of the writing. The label was produced in four colors on matt gold paper with the application of hot gold foil.…
    uniE621 Brand and packaging design of boxes and bottles of the Christian Ros's Perfume Water line
    The graphics of the different products in the line elegantly interpret the views of historical Italian places. The development of the range begins with Acqua di Verona, represented by the famous Scaliger bridge of Castelvecchio, to continue with Acqua del Duomo with the silhouette of the Milan Cathedral and end with Acqua di Amalfi, characterized by the houses of the ancient village overlooking the sea. The physiognomy of the packages of the entire range reproduces in a sober and elegant way a behavior that combines tradition with current times. Interpreting the language of the perfume world in a valuable but not elitist way, the design of the packagings tastefully visualizes the essence of a territory. Case and bottle of Acqua di Verona female version As anticipated, the Acqua di Verona version was the first of the three types of products to be launched on the market. It had an immediate and unexpected success which led the customer to create the other two types. The various types of products live both male and female. Here we see the female version of Acqua di Verona. The image of the package was born considering the structural constraint of the glass bottle that already existed. To maintain consistency with the primary container, the graphics delimit the pink from the gold with the same profile that divides the front of the glass bottle. The design that dresses the entire range takes advantage of line illustration which is then ennobled during the printing phase. In this case, the design of the Scaliger Bridge was reproduced with the pink color printed on a cardboard case with a metallic base.…
    uniE621 Brand and packaging design for Gentili's Extra Virgin Olive Oil
    A packaging design project born with a very strong demand for enhancing environmental protection. Frantoio Gentili wants to graphically reiterate its ecological vocation and its commitment to eco-sustainability. On the bottles, the labels have been designed to encourage their separation from the container and thus encourage separate waste collection. The enveloping graphics of the labels have also been taken up on the cans which are thus wrapped on all sides by olive leaves.…
    uniE621 Brand anc packaging design of Craft beer double malt blond ale for 7 Sensi
    The project was born from the desire to give shape to the considerable experience gained by the 7Sensi brewery with a new line of products that is an expression of professionalism and passion. Packaging has the task of expressing these concepts with originality to thus affirm its own interpretation of Italian style. The fundamental call to craftsmanship was handled with a modern attitude by interpreting modern graphics that concede little to the visual language of the traditional world. The line consists of 4 varieties: Golden Ale, Belgian Ale, Weiss and Belgian Blond Ale. The photo shows the Belgian Blonde Ale 33 ml bottle. The entire line exploits the stylization of hops to interpret the artisanal qualities and natural properties of the products. This Belgian Blonde Ale beer is the most prestigious beer in the 7Sensi line. To highlight the high value of the product, we did not use a reference color but exploited a silver metallic film by coloring it with different golden shades. The refinement lies in the delicate variations of the gold shades that make up the hops, going from warm to cold tones.…