Available to hire
Hi, I’m Ashley Potter, a freelance sound designer, composer, and musician based in Brighton, United Kingdom. I have extensive knowledge in audio engineering and project management, and I was signed by Isula Factory Record Label in 2023.
I enjoy collaborating with designers and director teams to craft immersive audio worlds, from field recording and synthesis to implementing reactive sound systems in Unreal and Wwise. I love games, music, and storytelling.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Sound Designer, Composer and Music Producer at Freelance
May 1, 2017 - June 6, 2024Produced original music as The King Regals, signed by Isula Factory Record Label in 2023. Composed and created sound design for a comedy DND podcast, managing sound libraries to enhance immersion. Directed and implemented audio assets for video games, ensuring quality sound design and integration.
Pro Audio at GAK Music Emporium
November 1, 2024 - June 6, 2024Adapted quickly to new technical gear and maintained up-to-date knowledge of industry standards. Gained deep understanding of microphones, recording techniques, and music production workflows.
Assistant Property Manager & Customer Service Advisor at Homes for Students, Brighton
September 1, 2021 - April 30, 2024Managed a 72-resident student building with administrative and maintenance tasks, improved operational efficiency, handled sales processing and delegated tasks to support team performance and customer satisfaction.
Freelance Sound Designer, Composer and Music Producer at Freelance
May 1, 2017 - June 15, 2024Produced original music under the name The King Regals, signed by Isula Factory Record Label in 2023, showcasing expertise in music production and sound design. Composed, created sound design, and edited a comedy DND podcast, enhancing the immersive listening experience and managing extensive sound libraries. Directed and implemented audio assets for video games, ensuring high-quality sound design and seamless integration.
Pro Audio at GAK Music Emporium
November 1, 2024 - June 15, 2024Quickly learned and adapted to new technical gear. Maintained up-to-date knowledge of industry-standard tools and software. Gained understanding of microphones, recording techniques, and music production workflows.
Assistant Property Manager & Customer Service Advisor at Homes for Students, Brighton
September 1, 2021 - April 30, 2024Managed a 72-resident student building, undertaking administrative and maintenance tasks, and improving operational efficiency. Acquired and processed new sales. Supported and delegated tasks to a team, enhancing team performance and customer satisfaction.
Sound Designer at Xiaofanchuan Games
June 1, 2025 - PresentDesign and implement bespoke sound and music systems for a 3D first-person Lovecraftian horror game, using Wwise and Unreal MetaSounds. Create original audio through recording, synthesis, and processing, focusing on immersive, reactive worldbuilding. Collaborate with design and direction to define the game’s audio vision, while troubleshooting and iterating systems to meet gameplay and technical needs.
Audio Lead at 4710 Productions
May 1, 2025 - PresentLead and manage a multidisciplinary audio team, overseeing all aspects of sound design and music production. Collaborate with the Director to define project scope and deliver the creative audio vision. Contribute to sound design and music, while handling troubleshooting and problem-solving as needed.
Education
Ma Sound Design at University of Chichester
September 28, 2022 - February 6, 2024Speciality in Visual Media and Video Games
Ba Music at Bimm University
September 28, 2017Specialty in Guitar
Performance Diploma at West Kent College
September 27, 2012MA at University of Chichester
January 1, 2022 - December 31, 2024BA at BIMM, Brighton
January 1, 2014 - December 31, 2017National Music Diploma at K College, Tonbridge
January 1, 2008 - December 31, 2012MA at University of Chichester
January 1, 2022 - December 31, 2024BA (Hons) at BIMM, Brighton
January 1, 2014 - December 31, 2017National Music Diploma at K College, Tonbridge
January 1, 2008 - December 31, 2012MA – Sound Design for Video Games at University of Chichester
January 1, 2022 - January 1, 2024BA (Hons) – Professional Musicianship Guitar at BIMM, Brighton
January 1, 2014 - January 1, 2017National Music Diploma at K College, Tonbridge
January 1, 2008 - January 1, 2012Qualifications
Ma Sound Design
February 6, 2024Ba Music
September 28, 2017Performance Diploma
September 27, 2012First Aid trained
January 11, 2030 - July 1, 2025First Aid trained
January 11, 2030 - July 1, 2025First Aid Training
January 11, 2030 - May 7, 2026Industry Experience
Retail, Education, Gaming, Computers & Electronics, Media & Entertainment, Non-Profit Organization, Professional Services, Travel & Hospitality, Other, Software & Internet
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