Ashley Potter

Available to hire

Hi, I'm Ashley Potter, a freelance sound designer, composer, and musician based in Brighton, United Kingdom.

About

Hi, I’m Ashley Potter, a freelance sound designer, composer, and musician based in Brighton, United Kingdom. I have extensive knowledge in audio engineering and project management, and I was signed by Isula Factory Record Label in 2023.

I enjoy collaborating with designers and director teams to craft immersive audio worlds, from field recording and synthesis to implementing reactive sound systems in Unreal and Wwise. I love games, music, and storytelling.

  • Joined March 2024

Industry experience

  • Retail
  • Education
  • Gaming
  • Computers & Electronics
  • Media & Entertainment
  • Non-Profit Organization
  • Professional Services
  • Travel & Hospitality
  • Other
  • Software & Internet

Projects · 3

Work experience· 8 roles

Sound Designer · Xiaofanchuan GamesJun 2025 – Present · 1 yr 6 mos

Design and implement bespoke sound and music systems for a 3D first-person Lovecraftian horror game, using Wwise and Unreal MetaSounds. Create original audio through recording, synthesis, and processing, focusing on immersive, reactive worldbuilding. Collaborate with design and direction to define the game’s audio vision, while troubleshooting and iterating systems to meet gameplay and technical needs.

Audio Lead · 4710 ProductionsMay 2025 – Present · 1 yr 7 mos

Lead and manage a multidisciplinary audio team, overseeing all aspects of sound design and music production. Collaborate with the Director to define project scope and deliver the creative audio vision. Contribute to sound design and music, while handling troubleshooting and problem-solving as needed.

Pro Audio · GAK Music EmporiumNov 2024 – Jun 2024

Quickly learned and adapted to new technical gear. Maintained up-to-date knowledge of industry-standard tools and software. Gained understanding of microphones, recording techniques, and music production workflows.

Pro Audio · GAK Music EmporiumNov 2024 – Jun 2024
Assistant Property Manager & Customer Service Advisor · Homes for Students, BrightonSep 2021 – Apr 2024 · 2 yrs 8 mos
Assistant Property Manager & Customer Service Advisor · Homes for Students, BrightonSep 2021 – Apr 2024 · 2 yrs 8 mos
Freelance Sound Designer, Composer and Music Producer · FreelanceMay 2017 – Jun 2024 · 7 yrs 2 mos
Freelance Sound Designer, Composer and Music Producer · FreelanceMay 2017 – Jun 2024 · 7 yrs 2 mos

Education· 12

Ma Sound Design · University of Chichester2022 – 2024

Speciality in Visual Media and Video Games

Ba Music · Bimm University2017

Specialty in Guitar

Performance Diploma · West Kent College2012
MA · University of Chichester2022 – 2024

Certifications and awards· 6

Ma Sound Design2024
Ba Music2017
Performance Diploma2012
First Aid trained2030 – 2025

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