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I’m Tony Lacey, a digital content and media professional with 15+ years’ experience across broadcast television, digital platforms, and brand-led content. I’ve built audiences, delivered data-driven marketing strategies, and managed end-to-end content production across multiple platforms and teams. I thrive on collaboration with stakeholders, cross-functional teams, and data-informed optimisation to improve retention, reach, and brand visibility. I’m hands-on, creative, and results-driven, with a track record of successful partnerships and scalable digital campaigns.…I’m Tony Lacey, a digital content and media professional with 15+ years’ experience across broadcast television, digital platforms, and brand-led content. I’ve built audiences, delivered data-driven marketing strategies, and managed end-to-end content production across multiple platforms and teams. I thrive on collaboration with stakeholders, cross-functional teams, and data-informed optimisation to improve retention, reach, and brand visibility. I’m hands-on, creative, and results-driven, with a track record of successful partnerships and scalable digital campaigns.

Tony Lacey

Filmmaker, Film Producer, Executive Producer, +1

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I’m Tony Lacey, a digital content and media professional with 15+ years’ experience across broadcast television, digital platforms, and brand-led content. I’ve built audiences, delivered data-driven marketing strategies, and managed end-to-end content production across multiple platforms and teams. I thrive on collaboration with stakeholders, cross-functional teams, and data-informed optimisation to improve retention, reach, and brand visibility. I’m hands-on, creative, and results-driven, with a track record of successful partnerships and scalable digital campaigns.…I’m Tony Lacey, a digital content and media professional with 15+ years’ experience across broadcast television, digital platforms, and brand-led content. I’ve built audiences, delivered data-driven marketing strategies, and managed end-to-end content production across multiple platforms and teams. I thrive on collaboration with stakeholders, cross-functional teams, and data-informed optimisation to improve retention, reach, and brand visibility. I’m hands-on, creative, and results-driven, with a track record of successful partnerships and scalable digital campaigns.

Available to hire

I’m Tony Lacey, a digital content and media professional with 15+ years’ experience across broadcast television, digital platforms, and brand-led content. I’ve built audiences, delivered data-driven marketing strategies, and managed end-to-end content production across multiple platforms and teams.

I thrive on collaboration with stakeholders, cross-functional teams, and data-informed optimisation to improve retention, reach, and brand visibility. I’m hands-on, creative, and results-driven, with a track record of successful partnerships and scalable digital campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Digital Content Manager at Making New Memories

January 1, 2020 - Present

Built and scaled a YouTube channel to 16,000+ subscribers; managed content strategy, filming, editing, SEO optimization, and publishing schedules. Drove 2.6 million impressions in 2025 with 2.7% YoY growth through cross-platform social campaigns, increasing organic reach and retention; generated over 250,000 views in 2025. Secured and managed brand partnerships with Aferiy, Jackery and Neewer.

Delivery/Customer Service Roles at ASDA Plc & Northgate Plc

January 1, 2016 - January 1, 2020

Delivered customer and client-facing services; achieved delivery and KPI targets; maintained accurate digital records of deliveries and vehicle inspections.

Owner at Mr. T’s Catering

January 1, 2011 - January 1, 2015

Founded and operated a catering business, managing operations, marketing, staffing, compliance, and financial planning. Achieved consistent 5-star Food Safety ratings through HACCP and FSA compliance. Drove customer acquisition via social media advertising and event marketing.

Media Consultant at GroupM ESP

January 1, 2008 - January 1, 2009

Provided consultancy, negotiation, and brand programming advice for a leading global media company. Collaborated with clients to develop media strategies and optimise advertising outcomes.

Executive Producer – Factual & Non-Fiction at Miditech Pvt Ltd, New Delhi

January 1, 2007 - January 1, 2008

Directed the launch of a new content development structure within a major Indian media company. Produced factual programmes for Discovery, National Geographic, Sony, and UNICEF, managing budgets, teams, and client relations. Nominated for Best Factual Programme at the Indian Television Awards.

Freelance Producer/Director – Broadcast Television at ITV Network; Channel Five; Animal Planet; National Geographic; BBC4; Teachers TV

January 1, 1998 - January 1, 2007

Produced and directed broadcast programmes; managed teams and project lifecycles, including budgeting, creative direction, and compliance. Oversaw international productions in the USA, Europe, India, Hong Kong, and at sea.

Registered Marshal at Motor Sport UK

January 1, 2017 - Present

Volunteer marshal supporting motorsport events (registered role).

Founding Director at Feast on the Street CIC

January 1, 2012 - January 1, 2019

Founding director of a community-focused CIC, leading event planning and stakeholder coordination.

Trustee/Treasurer/Chair at Tasburgh Village Hall

January 1, 2008 - January 1, 2016

Governance, financial oversight, and operational leadership for a local community venue.