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I’m a results-driven marketing leader delivering fractional, data-informed growth across SaaS, wellness, beauty, F&B, and creator-led brands. With 6+ years of scale experience in both B2B and B2C environments, I align positioning, funnel architecture, and cross-functional teams to drive measurable revenue and sustainable growth. I blend rigorous analytics with compelling storytelling to craft end-to-end campaigns - from messaging and content systems to paid media, SEO, and lifecycle strategies. My work has influenced over $28M in client revenue and helped a creator brand reach 1.2M+ views, while mentoring teams to execute lean, high-impact growth.…I’m a results-driven marketing leader delivering fractional, data-informed growth across SaaS, wellness, beauty, F&B, and creator-led brands. With 6+ years of scale experience in both B2B and B2C environments, I align positioning, funnel architecture, and cross-functional teams to drive measurable revenue and sustainable growth. I blend rigorous analytics with compelling storytelling to craft end-to-end campaigns - from messaging and content systems to paid media, SEO, and lifecycle strategies. My work has influenced over $28M in client revenue and helped a creator brand reach 1.2M+ views, while mentoring teams to execute lean, high-impact growth.

Tonya Downing

Marketing Strategist, Content Strategist, Growth Marketer, +2

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I’m a results-driven marketing leader delivering fractional, data-informed growth across SaaS, wellness, beauty, F&B, and creator-led brands. With 6+ years of scale experience in both B2B and B2C environments, I align positioning, funnel architecture, and cross-functional teams to drive measurable revenue and sustainable growth. I blend rigorous analytics with compelling storytelling to craft end-to-end campaigns - from messaging and content systems to paid media, SEO, and lifecycle strategies. My work has influenced over $28M in client revenue and helped a creator brand reach 1.2M+ views, while mentoring teams to execute lean, high-impact growth.…I’m a results-driven marketing leader delivering fractional, data-informed growth across SaaS, wellness, beauty, F&B, and creator-led brands. With 6+ years of scale experience in both B2B and B2C environments, I align positioning, funnel architecture, and cross-functional teams to drive measurable revenue and sustainable growth. I blend rigorous analytics with compelling storytelling to craft end-to-end campaigns - from messaging and content systems to paid media, SEO, and lifecycle strategies. My work has influenced over $28M in client revenue and helped a creator brand reach 1.2M+ views, while mentoring teams to execute lean, high-impact growth.

Available to hire

I’m a results-driven marketing leader delivering fractional, data-informed growth across SaaS, wellness, beauty, F&B, and creator-led brands. With 6+ years of scale experience in both B2B and B2C environments, I align positioning, funnel architecture, and cross-functional teams to drive measurable revenue and sustainable growth.

I blend rigorous analytics with compelling storytelling to craft end-to-end campaigns - from messaging and content systems to paid media, SEO, and lifecycle strategies. My work has influenced over $28M in client revenue and helped a creator brand reach 1.2M+ views, while mentoring teams to execute lean, high-impact growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Digital Marketing Strategist at Tonny Digital

October 1, 2019 - March 1, 2023

Directed multi-channel growth across wellness, SaaS, education, beauty, and F&B; built evergreen funnels and lifecycle journeys; improved ROI with data-driven experimentation; mentored junior marketers and contractors; strengthened cross-functional alignment and creative execution.

Contributor at The Carbon Almanac – Global/Remote

October 1, 2021 - Present

Collaborated with 300+ contributors to make climate data accessible and actionable; developed standards for annotation, sourcing, and chart clarity; produced writing, editing, and digital content for book, website, and podcast; elevated editorial consistency and brand authority.

Fractional Marketing Strategist & Creator at Independent / Freelance

May 1, 2025 - Present

Provide fractional leadership for scaling B2B/B2C SaaS brands; clarified positioning, repaired funnels, and enabled lean growth; built a creator brand reaching 1.2M+ TikTok views and 3K+ saves; designed end-to-end funnels and platform-native insights to client campaigns; increased ROIs through data-driven experimentation.