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I'm a marketing strategist and conversion copywriter with experience across SaaS, wellness, climate, education, beauty, food, and creator-led brands. I help companies clarify their messaging, improve customer understanding, and create marketing assets that support leads, sales, and brand trust. My work spans websites, landing pages, email campaigns, launch strategy, founder-led content, and social campaigns informed by customer research and audience behavior. I'm especially skilled at translating complex or messy ideas into clear positioning and practical marketing systems. I contributed to an international best-selling climate publication and built a creator platform with 1.2M+ TikTok views through storytelling and content experimentation.…I'm a marketing strategist and conversion copywriter with experience across SaaS, wellness, climate, education, beauty, food, and creator-led brands. I help companies clarify their messaging, improve customer understanding, and create marketing assets that support leads, sales, and brand trust. My work spans websites, landing pages, email campaigns, launch strategy, founder-led content, and social campaigns informed by customer research and audience behavior. I'm especially skilled at translating complex or messy ideas into clear positioning and practical marketing systems. I contributed to an international best-selling climate publication and built a creator platform with 1.2M+ TikTok views through storytelling and content experimentation.

Tonya Downing

Marketing Strategist, Content Strategist, Growth Marketer, +4

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I'm a marketing strategist and conversion copywriter with experience across SaaS, wellness, climate, education, beauty, food, and creator-led brands. I help companies clarify their messaging, improve customer understanding, and create marketing assets that support leads, sales, and brand trust. My work spans websites, landing pages, email campaigns, launch strategy, founder-led content, and social campaigns informed by customer research and audience behavior. I'm especially skilled at translating complex or messy ideas into clear positioning and practical marketing systems. I contributed to an international best-selling climate publication and built a creator platform with 1.2M+ TikTok views through storytelling and content experimentation.…I'm a marketing strategist and conversion copywriter with experience across SaaS, wellness, climate, education, beauty, food, and creator-led brands. I help companies clarify their messaging, improve customer understanding, and create marketing assets that support leads, sales, and brand trust. My work spans websites, landing pages, email campaigns, launch strategy, founder-led content, and social campaigns informed by customer research and audience behavior. I'm especially skilled at translating complex or messy ideas into clear positioning and practical marketing systems. I contributed to an international best-selling climate publication and built a creator platform with 1.2M+ TikTok views through storytelling and content experimentation.

Available to hire

I’m a marketing strategist and conversion copywriter with experience across SaaS, wellness, climate, education, beauty, food, and creator-led brands. I help companies clarify their messaging, improve customer understanding, and create marketing assets that support leads, sales, and brand trust. My work spans websites, landing pages, email campaigns, launch strategy, founder-led content, and social campaigns informed by customer research and audience behavior.

I’m especially skilled at translating complex or messy ideas into clear positioning and practical marketing systems. I contributed to an international best-selling climate publication and built a creator platform with 1.2M+ TikTok views through storytelling and content experimentation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Digital Marketing Strategist at Tonny Digital

October 1, 2019 - March 1, 2023

Directed multi-channel growth across wellness, SaaS, education, beauty, and F&B; built evergreen funnels and lifecycle journeys; improved ROI with data-driven experimentation; mentored junior marketers and contractors; strengthened cross-functional alignment and creative execution.

Contributor at The Carbon Almanac – Global/Remote

October 1, 2021 - Present

Collaborated with 300+ contributors to make climate data accessible and actionable; developed standards for annotation, sourcing, and chart clarity; produced writing, editing, and digital content for book, website, and podcast; elevated editorial consistency and brand authority.

Fractional Marketing Strategist & Creator at Independent / Freelance

May 1, 2025 - Present

Provide fractional leadership for scaling B2B/B2C SaaS brands; clarified positioning, repaired funnels, and enabled lean growth; built a creator brand reaching 1.2M+ TikTok views and 3K+ saves; designed end-to-end funnels and platform-native insights to client campaigns; increased ROIs through data-driven experimentation.

Digital Marketing Strategist at Tonny Digital

October 1, 2019 - March 1, 2023

Created conversion copy and campaign strategy for clients across wellness, SaaS, education, beauty, food, and service-based businesses. Developed landing pages, websites, email sequences, ads, launches, and social content informed by research and audience insights.

Content Marketing Manager (Marketing Strategy Lead) at Rivers – Reston, VA (Remote)

March 1, 2023 - May 1, 2025

Refined brand messaging and rebuilt the company’s content system across SEO, newsletters, social media, case studies, and founder-led content. Led messaging and content strategy for a website refresh that clarified services and improved how prospects understood offerings. Created sales and marketing content that translated complex technical services into clearer, more accessible messaging for prospects and clients. Reviewed campaign engagement, lead quality, and audience behavior to guide content strategy and improve prospect education.

Contributor at The Carbon Almanac (Penguin | Seth Godin-led)

October 1, 2021 - Present

Collaborated with a global team of 300+ contributors on a climate publication focused on making environmental data more understandable and accessible. Wrote and edited climate content across book, website, podcast, and social platforms. Helped develop editorial standards for sourcing, annotation, chart clarity, and plain-language communication. Created digital and social content that translates climate research into accessible stories, prompts, and educational assets. Contributed to a project that became an international best-seller and was recognized for data clarity and public education.