Tonya Downing

Provide fractional leadership for scaling B2B/B2C SaaS brands; clarified positioning, repaired funnels, and enabled lean growth; built a creator brand reaching 1.2M+ TikTok views and 3K+ saves; designed end-to-end funnels and platform-native insights to client campaigns; increased ROIs through data-driven experimentation.

Refined brand messaging and rebuilt the company’s content system across SEO, newsletters, social media, case studies, and founder-led content. Led messaging and content strategy for a website refresh that clarified services and improved how prospects understood offerings. Created sales and marketing content that translated complex technical services into clearer, more accessible messaging for prospects and clients. Reviewed campaign engagement, lead quality, and audience behavior to guide content strategy and improve prospect education.

Collaborated with a global team of 300+ contributors on a climate publication focused on making environmental data more understandable and accessible. Wrote and edited climate content across book, website, podcast, and social platforms. Helped develop editorial standards for sourcing, annotation, chart clarity, and plain-language communication. Created digital and social content that translates climate research into accessible stories, prompts, and educational assets. Contributed to a project that became an international best-seller and was recognized for data clarity and public education.