Hi, I’m Toshie Lau, an Art Director and Graphic Designer with about 20 years of experience in the advertising and design industry, specializing in fashion while also working across lifestyle goods and food. I excel at guiding projects from concept to photo direction, design, and final delivery, and I take pride in uncovering the essence of challenges to create new value both logically and creatively. I’ve led teams under tight deadlines across print, retail, and digital platforms, and I actively embrace modern digital tools, including AI-driven creative applications, to balance efficiency with creativity.…

Toshie Lau

PRO

Hi, I’m Toshie Lau, an Art Director and Graphic Designer with about 20 years of experience in the advertising and design industry, specializing in fashion while also working across lifestyle goods and food. I excel at guiding projects from concept to photo direction, design, and final delivery, and I take pride in uncovering the essence of challenges to create new value both logically and creatively. I’ve led teams under tight deadlines across print, retail, and digital platforms, and I actively embrace modern digital tools, including AI-driven creative applications, to balance efficiency with creativity.…

Available to hire

Hi, I’m Toshie Lau, an Art Director and Graphic Designer with about 20 years of experience in the advertising and design industry, specializing in fashion while also working across lifestyle goods and food.

I excel at guiding projects from concept to photo direction, design, and final delivery, and I take pride in uncovering the essence of challenges to create new value both logically and creatively. I’ve led teams under tight deadlines across print, retail, and digital platforms, and I actively embrace modern digital tools, including AI-driven creative applications, to balance efficiency with creativity.

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Language

Japanese
Fluent
English
Advanced

Work Experience

Art Director at Rights Apartment Inc.
June 1, 2025 - June 1, 2025
Directed catalogs, ads, and promotional tools across fashion, lifestyle, food & beverage, and corporate communications; designed corporate brochures and B2B materials; expanded into digital projects including SNS management, landing pages, and video creation.
Art Director at Copan Design Source Co., Ltd.
April 1, 2023 - April 1, 2023
Directed 200-page fashion catalogues issued five times per year; oversaw full production flow including concept, team assembly, schedule/quality control, design, and final delivery; managed additional lifestyle goods and food projects in parallel and secured new clients through competitions.
Graphic Designer at Popcorn Inc.
April 1, 2007 - April 1, 2007
Handled end-to-end print design from planning and photo shoots to final delivery; produced government posters, newspaper/magazine ads, packaging, and retail promotional tools.
Art Director at Rights Apartment Inc.
May 1, 2023 - June 1, 2025
Directed catalogues, advertisements, and promotional tools across diverse industries including fashion, lifestyle, food & beverage, and corporate communications; designed corporate brochures and communication materials, serving also as B2B sales tools; expanded scope to digital projects including SNS management, landing page production, and video creation; worked across diverse industries, expanding output beyond traditional print media.
Art Director at Copan Design Source Co., Ltd.
March 1, 2008 - April 1, 2023
Directed 200-page fashion catalogues issued 5 times per year; oversaw full production flow: concept, team assembly, schedule/quality control, design, and final delivery; managed additional lifestyle goods and food projects in parallel, securing new clients through competitions.
Graphic Designer at Popcorn Inc.
December 1, 2003 - April 1, 2007
End-to-end print design, from planning and photo shoots to final delivery; produced government posters, newspaper/magazine ads, packaging, and retail promotional tools.

Education

Bachelor of Industrial Design at Nagaoka Institute of Design
January 1, 2001 - January 1, 2005
Bachelor of Industrial Design at Nagaoka Institute of Design
January 1, 2001 - January 1, 2005
Bachelor of Industrial Design at Nagaoka Institute of Design – Japan
January 1, 2001 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Other
    paper Japanese-Inspired Graphic Design Portfolio

    A curated selection of Japanese-inspired graphic design work, created to showcase visual approaches aligned with JDM aesthetics.

    This portfolio highlights projects focused on balance, minimal composition, and contemporary interpretations of Japanese visual language across branding, packaging, and editorial design.

    paper Branding, Editorial & Visual Identity Projects

    This portfolio showcases a selection of my work as an Art Director and Graphic Designer with over 20 years of experience, originally in Tokyo and now collaborating internationally.

    It features projects across fashion, lifestyle goods, food & beverage, and corporate communications, including:
    • Fashion catalogues and advertising campaigns
    • Branding and visual identity systems
    • Photo direction and creative strategy
    • Retail promotion and digital content (SNS, landing pages, video)

    My approach focuses on uncovering the essence of a brand and translating it into clear, memorable visuals that resonate with both clients and audiences.

    If you’re interested in collaborating or would like to see a tailored project breakdown, feel free to reach out.
    #artdirection #graphicdesigner #branding #catalogue #visualidentity