I'm Toshie Lau, an Art Director and Graphic Designer with about 20 years of experience in the advertising and design industry, specializing in fashion while also working across lifestyle goods and food. I excel at steering projects from concept planning to photo direction, design, and final delivery, and I'm skilled at identifying the core challenges and creating new value both logically and creatively. I have led teams under tight deadlines across print, retail, and digital platforms including SNS, landing pages, and video, and I actively integrate modern digital tools, including AI-driven creative applications, to balance efficiency and creativity.…

Toshie Lau

I'm Toshie Lau, an Art Director and Graphic Designer with about 20 years of experience in the advertising and design industry, specializing in fashion while also working across lifestyle goods and food. I excel at steering projects from concept planning to photo direction, design, and final delivery, and I'm skilled at identifying the core challenges and creating new value both logically and creatively. I have led teams under tight deadlines across print, retail, and digital platforms including SNS, landing pages, and video, and I actively integrate modern digital tools, including AI-driven creative applications, to balance efficiency and creativity.…

Available to hire

I’m Toshie Lau, an Art Director and Graphic Designer with about 20 years of experience in the advertising and design industry, specializing in fashion while also working across lifestyle goods and food. I excel at steering projects from concept planning to photo direction, design, and final delivery, and I’m skilled at identifying the core challenges and creating new value both logically and creatively.

I have led teams under tight deadlines across print, retail, and digital platforms including SNS, landing pages, and video, and I actively integrate modern digital tools, including AI-driven creative applications, to balance efficiency and creativity.

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Language

Japanese
Fluent
English
Advanced

Work Experience

Art Director at Rights Apartment Inc.
June 1, 2025 - June 1, 2025
Directed catalogs, ads, and promotional tools across fashion, lifestyle, food & beverage, and corporate communications; designed corporate brochures and B2B materials; expanded into digital projects including SNS management, landing pages, and video creation.
Art Director at Copan Design Source Co., Ltd.
April 1, 2023 - April 1, 2023
Directed 200-page fashion catalogues issued five times per year; oversaw full production flow including concept, team assembly, schedule/quality control, design, and final delivery; managed additional lifestyle goods and food projects in parallel and secured new clients through competitions.
Graphic Designer at Popcorn Inc.
April 1, 2007 - April 1, 2007
Handled end-to-end print design from planning and photo shoots to final delivery; produced government posters, newspaper/magazine ads, packaging, and retail promotional tools.

Education

Bachelor of Industrial Design at Nagaoka Institute of Design
January 1, 2001 - January 1, 2005
Bachelor of Industrial Design at Nagaoka Institute of Design
January 1, 2001 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Other
    uniE621 Apparel Brand Key Visuals & Retail Branding
    As Art Director for UNFILO’s seasonal campaigns, I focused on the brand’s core of functional beauty. Each season, I developed copy and key visuals in parallel, drawing from trend themes and product features. My approach was to uncover hidden strengths and communicate them intuitively through simple, cohesive design. In retail spaces, I combined clarity and price messaging with a refined, minimal visual language to sustain a consistent brand identity.…
    paper Portforlio
    This portfolio showcases a selection of my work as an Art Director and Graphic Designer with over 20 years of experience in Tokyo. It covers projects in fashion, lifestyle goods, food & beverage, and corporate communications, including: Fashion catalogues and advertising campaigns Branding and visual identity design Photo direction and creative strategy Retail promotion and digital content (SNS, landing pages, video) I specialize in uncovering the essence of a brand and transforming it into clear, memorable visuals. Please feel free to reach out if you would like a tailored project breakdown or additional samples. artdirection graphicdesigner branding catalogue visualidentity…