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I am a creative and data-informed Social Media Manager with experience developing content strategies for lifestyle brands, premium publications, and consumer fashion products. I excel at creating visually compelling social content that strengthens brand identity, builds engaged communities, and translates storytelling into measurable audience growth. I am skilled at managing multiple brand voices, planning content calendars, producing Instagram and Facebook content, writing copy, analyzing performance metrics, and optimizing content based on audience insights. I am passionate about design-led brands, thoughtful storytelling, and creating content that feels authentic, elevated, and engaging. I thrive on balancing creativity with organization and strategic thinking, collaborating with editorial, marketing, sales, and events teams to deliver cohesive storytelling across print, digital, and social channels. I would love to contribute to a refined, feminine aesthetic and help grow an engaged community on Instagram and TikTok.…I am a creative and data-informed Social Media Manager with experience developing content strategies for lifestyle brands, premium publications, and consumer fashion products. I excel at creating visually compelling social content that strengthens brand identity, builds engaged communities, and translates storytelling into measurable audience growth. I am skilled at managing multiple brand voices, planning content calendars, producing Instagram and Facebook content, writing copy, analyzing performance metrics, and optimizing content based on audience insights. I am passionate about design-led brands, thoughtful storytelling, and creating content that feels authentic, elevated, and engaging. I thrive on balancing creativity with organization and strategic thinking, collaborating with editorial, marketing, sales, and events teams to deliver cohesive storytelling across print, digital, and social channels. I would love to contribute to a refined, feminine aesthetic and help grow an engaged community on Instagram and TikTok.

Tracey Paul

Social Media Manager, Content Creator, Content Strategist, +7

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I am a creative and data-informed Social Media Manager with experience developing content strategies for lifestyle brands, premium publications, and consumer fashion products. I excel at creating visually compelling social content that strengthens brand identity, builds engaged communities, and translates storytelling into measurable audience growth. I am skilled at managing multiple brand voices, planning content calendars, producing Instagram and Facebook content, writing copy, analyzing performance metrics, and optimizing content based on audience insights. I am passionate about design-led brands, thoughtful storytelling, and creating content that feels authentic, elevated, and engaging. I thrive on balancing creativity with organization and strategic thinking, collaborating with editorial, marketing, sales, and events teams to deliver cohesive storytelling across print, digital, and social channels. I would love to contribute to a refined, feminine aesthetic and help grow an engaged community on Instagram and TikTok.…I am a creative and data-informed Social Media Manager with experience developing content strategies for lifestyle brands, premium publications, and consumer fashion products. I excel at creating visually compelling social content that strengthens brand identity, builds engaged communities, and translates storytelling into measurable audience growth. I am skilled at managing multiple brand voices, planning content calendars, producing Instagram and Facebook content, writing copy, analyzing performance metrics, and optimizing content based on audience insights. I am passionate about design-led brands, thoughtful storytelling, and creating content that feels authentic, elevated, and engaging. I thrive on balancing creativity with organization and strategic thinking, collaborating with editorial, marketing, sales, and events teams to deliver cohesive storytelling across print, digital, and social channels. I would love to contribute to a refined, feminine aesthetic and help grow an engaged community on Instagram and TikTok.

Available to hire

I am a creative and data-informed Social Media Manager with experience developing content strategies for lifestyle brands, premium publications, and consumer fashion products. I excel at creating visually compelling social content that strengthens brand identity, builds engaged communities, and translates storytelling into measurable audience growth. I am skilled at managing multiple brand voices, planning content calendars, producing Instagram and Facebook content, writing copy, analyzing performance metrics, and optimizing content based on audience insights.

I am passionate about design-led brands, thoughtful storytelling, and creating content that feels authentic, elevated, and engaging. I thrive on balancing creativity with organization and strategic thinking, collaborating with editorial, marketing, sales, and events teams to deliver cohesive storytelling across print, digital, and social channels. I would love to contribute to a refined, feminine aesthetic and help grow an engaged community on Instagram and TikTok.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Media Manager | Digital Editor | Account Executive at OUR HOMES Media Group Inc.

February 1, 2023 - Present

Lead the social media presence for multiple regional lifestyle publications focused on home fashion, design, interiors, architecture, entertaining, and local affluent lifestyle. Develop monthly content calendars aligned with seasonal campaigns and editorial features. Produce engaging Instagram and Facebook content including graphics, provided photography, reels, captions, and promotional campaigns. Transform editorial features into social content for cross-channel reach. Monitor engagement and performance to optimize strategy. Write social copy and email marketing content while maintaining a consistent brand voice. Manage community engagement and collaborate with editorial, advertising, marketing, sales, and events teams for cohesive storytelling.

Marketing & Social Media (Contract) at Serendipity Soy Candles

November 1, 2022 - February 1, 2023

Supported marketing initiatives for a premium home fragrance brand. Developed social media content strategy targeting retail customers and wholesale partners. Created branded visual and written content for Instagram, Facebook, and email campaigns. Supported product launches, retail store openings, and promotional campaigns with coordinated digital content. Maintained publishing schedules and audience engagement.

Tradeout Manager – Farmhouse Facelift (Contract) at Be Collective Media

May 1, 2021 - May 1, 2022

Managed national brand partnerships supporting HGTV programming. Coordinated content deliverables between brands, production teams, and stakeholders. Managed digital assets and campaign timelines across multiple concurrent projects. Ensured integrated content aligned with brand expectations and production schedules.

Television Production – Branded Content & Partnerships Support at HGTV / DIY Network / History Channel (Television Production)

January 1, 2014 - January 1, 2021

Supported branded content integration for lifestyle series across HGTV, DIY Network, and History Channel. Responsibilities included stakeholder management, product coordination for brand partnerships and product placement, content support, digital asset management, and production logistics.