Traci Beachcroft-Shaw

A creative brand presentation concept developed for KandiLand.club, an emerging Chicago-based fashion and lifestyle startup specialising in festival fashion, expressive accessories and pre-loved clothing. The project explores how a distinctive brand identity can be translated into a cohesive, adaptable visual communication system. Drawing inspiration from Chicago's iconic star, the presentation combines a bold cyan, black and white colour palette with expressive typography, product photography and engaging marketing copy. The featured slide, "Find Your Kind of Kandi," demonstrates how brand storytelling, product categorisation and promotional messaging can work together to create a memorable, customer-focused experience. The wider presentation concept incorporates modular layouts, consistent visual hierarchy and reusable design elements intended to support future marketing and promotional materials. Key skills demonstrated: Brand Identity Application, Presentation Design, Visual Storytelling, Marketing Copywriting, Creative Direction, Information Hierarchy and Modular Design Systems.

• Brand Designer
• Designer
• Graphic Designer
• +2

Corporate financial presentation slide designed for Tharisa Mining, showcasing key operational and financial performance indicators for FY2022. The design transforms complex financial and production data into a clear, structured visual dashboard, highlighting revenue, profitability, EBITDA, mining output, cash flow and shareholder returns. Using consistent typography, colour-coded performance indicators, directional graphics and carefully organised information, the slide enables stakeholders and investors to quickly interpret performance trends and year-on-year comparisons. Key skills demonstrated: Corporate Presentation Design, Financial Data Visualisation, Information Design, PowerPoint, Visual Hierarchy, Brand Consistency and Executive Communications.

• Brand Designer
• Designer
• Graphic Designer
• +2

A pharmaceutical industry presentation project focused on communicating complex scientific and technical information through clear, structured visual design. The work demonstrates the use of visual hierarchy, typography, diagrams and information architecture to make specialist subject matter more accessible to professional audiences. Key design contributions: Structured scientific and technical content into clear presentation layouts. Developed visual approaches for explaining pharmaceutical history, drug discovery and clinical development processes. Applied consistent typography, colour and alignment to support readability. Organised sequential information into diagrams, numbered stages and visual timelines. Balanced detailed technical explanations with engaging visual composition. Project highlights: Pharmaceutical industry history and development. Seven-stage drug discovery process. Cimetidine case study and scientific milestone timeline. Tools: Microsoft PowerPoint, professional graphic design and information-visualisation techniques. Outcome: A selection of presentation designs demonstrating the ability to communicate complex pharmaceutical subject matter through structured, visually engaging business and technical presentations.

• Brand Designer
• Designer
• Graphic Designer
• +2