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I’m a seasoned digital and social marketer with experience developing and executing high-impact campaigns. In my most recent role at Paramount Pictures as Social and Digital Marketing Director, I drove campaigns that included culturally relevant content to engage audiences on Meta, TikTok, and Pinterest in both paid and organic formats. I’m both hands-on and performance-minded, honing my expertise in social-first digital content, and always keeping on top of trends and emerging platforms. Most recently I’ve led campaigns for Sonic the Hedgehog 3 and Mean Girls, the latter of which was nominated for a Webby (Please see more of my work at TracyDelametter.com).…I’m a seasoned digital and social marketer with experience developing and executing high-impact campaigns. In my most recent role at Paramount Pictures as Social and Digital Marketing Director, I drove campaigns that included culturally relevant content to engage audiences on Meta, TikTok, and Pinterest in both paid and organic formats. I’m both hands-on and performance-minded, honing my expertise in social-first digital content, and always keeping on top of trends and emerging platforms. Most recently I’ve led campaigns for Sonic the Hedgehog 3 and Mean Girls, the latter of which was nominated for a Webby (Please see more of my work at TracyDelametter.com).

Tracy Delametter

Brand Strategist, Marketing Strategist, Content Producer, +3

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I’m a seasoned digital and social marketer with experience developing and executing high-impact campaigns. In my most recent role at Paramount Pictures as Social and Digital Marketing Director, I drove campaigns that included culturally relevant content to engage audiences on Meta, TikTok, and Pinterest in both paid and organic formats. I’m both hands-on and performance-minded, honing my expertise in social-first digital content, and always keeping on top of trends and emerging platforms. Most recently I’ve led campaigns for Sonic the Hedgehog 3 and Mean Girls, the latter of which was nominated for a Webby (Please see more of my work at TracyDelametter.com).…I’m a seasoned digital and social marketer with experience developing and executing high-impact campaigns. In my most recent role at Paramount Pictures as Social and Digital Marketing Director, I drove campaigns that included culturally relevant content to engage audiences on Meta, TikTok, and Pinterest in both paid and organic formats. I’m both hands-on and performance-minded, honing my expertise in social-first digital content, and always keeping on top of trends and emerging platforms. Most recently I’ve led campaigns for Sonic the Hedgehog 3 and Mean Girls, the latter of which was nominated for a Webby (Please see more of my work at TracyDelametter.com).

Available to hire

Los Angeles, United States

I’m a seasoned digital and social marketer with experience developing and executing high-impact campaigns.

In my most recent role at Paramount Pictures as Social and Digital Marketing Director, I drove campaigns that included culturally relevant content to engage audiences on Meta, TikTok, and Pinterest in both paid and organic formats. I’m both hands-on and performance-minded, honing my expertise in social-first digital content, and always keeping on top of trends and emerging platforms. Most recently I’ve led campaigns for Sonic the Hedgehog 3 and Mean Girls, the latter of which was nominated for a Webby (Please see more of my work at TracyDelametter.com).

Skills

Copywriting

Experience Level

Copywriting

Expert

Work Experience

Senior Social Lead at Hi5 Agency

July 1, 2015 - November 1, 2017

Led award-winning, multi-platform social campaigns from pitch through execution; collaborated cross-functionally with PR, Brand, Creative, and International teams to drive efficiency and campaign cohesion; briefed, on-boarded, and managed agencies and vendors to produce digital content, influencer activations, and partnerships; created streamlined workflow and established agency of record for 'always-on' social strategy for 700+ catalog social channels; guided campaign strategies and asset localization for international teams; drove targeting strategies for paid social with a media agency; oversaw and mentored junior team of coordinators, assistants, and interns; wrote copy and performed creative tasks as needed.

Social Media Analyst at American Honda Motor Company, Inc.

October 1, 2014 - June 1, 2015

Implemented and maintained ongoing social media activities on owned channels for Honda and Acura; coordinated internally with executives and managers to guide the development of cross-functional social media strategy; managed external agencies to guide social media strategy and execution.

Social Media Producer at Sanborn Agency

October 1, 2011 - April 1, 2014

Led social media efforts across the agency; oversaw community management, social content creation, paid social, competitive research, and metrics reporting; managed other digital projects like microsites, e-blasts, and other digital products; clients included Estée Lauder, Condé Nast, InsideOut Sports & Entertainment.

Social Media Project Manager at Mouth NY

December 31, 2009 - September 30, 2011

Developed social presence for clients via community management, paid social, competitive research, and metrics reporting; wrote brand-new newsletters, social posts, marketing materials, and blogs; clients included Casa Dragones Tequila and The Alliance for Lupus Research.

Digital Marketing Director at Paramount Pictures

November 6, 2017 - December 31, 2025

Led development and execution of innovative digital campaigns for new and catalog film releases Collaborated cross-functionally with PR, Brand, Creative, and International teams to drive efficiency and campaign cohesion Briefed, on-boarded, and managed agencies and vendors to produce digital content, influencer activations, and partnerships Created streamlined workflow and established agency of record for “always on” social strategy for 700+ catalog social channels Guided campaign strategies and facilitated asset localization for international teams Drove targeting strategies for paid social efforts with media agency Oversaw and mentored junior team of coordinators, assistants, and interns Wrote copy and performed creative tasks as necessary