Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a brand and community strategist with 4+ years translating company mission, culture, and strategy into compelling narratives for external and internal audiences. I have proven experience building employee advocacy programs from scratch, owning LinkedIn channel strategy, and partnering cross-functionally to ensure cohesive, authentic storytelling across every touchpoint. I bring a balance of creative instinct and operational rigor — equally comfortable shaping the narrative and managing the workflow to get it live. I am deeply committed to the idea that culture isn't just articulated, it's experienced.…I am a brand and community strategist with 4+ years translating company mission, culture, and strategy into compelling narratives for external and internal audiences. I have proven experience building employee advocacy programs from scratch, owning LinkedIn channel strategy, and partnering cross-functionally to ensure cohesive, authentic storytelling across every touchpoint. I bring a balance of creative instinct and operational rigor — equally comfortable shaping the narrative and managing the workflow to get it live. I am deeply committed to the idea that culture isn't just articulated, it's experienced.

Tracy Rosowski

Brand Strategist, Marketing Strategist, Social Media Manager, +2





I am a brand and community strategist with 4+ years translating company mission, culture, and strategy into compelling narratives for external and internal audiences. I have proven experience building employee advocacy programs from scratch, owning LinkedIn channel strategy, and partnering cross-functionally to ensure cohesive, authentic storytelling across every touchpoint. I bring a balance of creative instinct and operational rigor — equally comfortable shaping the narrative and managing the workflow to get it live. I am deeply committed to the idea that culture isn't just articulated, it's experienced.…I am a brand and community strategist with 4+ years translating company mission, culture, and strategy into compelling narratives for external and internal audiences. I have proven experience building employee advocacy programs from scratch, owning LinkedIn channel strategy, and partnering cross-functionally to ensure cohesive, authentic storytelling across every touchpoint. I bring a balance of creative instinct and operational rigor — equally comfortable shaping the narrative and managing the workflow to get it live. I am deeply committed to the idea that culture isn't just articulated, it's experienced.

Available to hire

I am a brand and community strategist with 4+ years translating company mission, culture, and strategy into compelling narratives for external and internal audiences. I have proven experience building employee advocacy programs from scratch, owning LinkedIn channel strategy, and partnering cross-functionally to ensure cohesive, authentic storytelling across every touchpoint.

I bring a balance of creative instinct and operational rigor — equally comfortable shaping the narrative and managing the workflow to get it live. I am deeply committed to the idea that culture isn’t just articulated, it’s experienced.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Intermediate

Work Experience

Associate Director, Brand Social & Community at Toast, Inc.

January 1, 2021 - January 1, 2025

Built and launched Toast's Slice employee ambassador program from the ground up on Sprinklr Advocacy with Okta SSO integration — developing toolkits, content frameworks, training materials, and measurement structures to empower employees to authentically share the brand story at scale. Owned LinkedIn channel strategy and day-to-day execution, managing a recruitment marketing and brand content calendar that brought Toast's mission, culture, and business priorities to life for both candidate and professional audiences. Translated company strategy, product launches, and cultural moments into compelling employer brand narratives — partnering with Marketing, People, Recruiting, and executive stakeholders to ensure consistent, cohesive messaging across channels. Created executive content and leadership messaging for senior stakeholders, distilling complex ideas into audience-appropriate social storytelling that built credibility and visibility. Developed and maintained brand voice and to

Project Manager, Customer Experience & Data Operations at The Knot

January 1, 2019 - January 1, 2021

Managed cross-functional content and communications workflows, driving messaging consistency and brand alignment across customer and candidate-facing channels. Built reporting infrastructure to track engagement metrics and surface insights for data-informed strategy decisions.

Senior Operations Manager at Convergys

January 1, 2009 - January 1, 2019

Led large-scale communications and culture-building initiatives across a 250-person organization, developing team frameworks rooted in trust, clarity, and shared values. Partnered with senior leadership on internal communications and organizational storytelling, translating strategy into messages that resonated with frontline teams.