Brand & Digital Designer/Developer with a strong focus on commercially effective creative and customer acquisition. I design marketing-led digital experiences and campaign creative that support engagement, reduce friction and improve conversion across digital channels. I’ve worked closely with marketing, CRM and media teams on high-volume campaigns and subscription journeys, building a strong understanding of customer behaviour, lifecycle messaging and retention dynamics. More recently, through client and studio work, I’ve applied this thinking to campaign creative, websites, and landing pages translating marketing strategy into clear, platform-appropriate design that supports measurable outcomes.…Brand & Digital Designer/Developer with a strong focus on commercially effective creative and customer acquisition. I design marketing-led digital experiences and campaign creative that support engagement, reduce friction and improve conversion across digital channels. I’ve worked closely with marketing, CRM and media teams on high-volume campaigns and subscription journeys, building a strong understanding of customer behaviour, lifecycle messaging and retention dynamics. More recently, through client and studio work, I’ve applied this thinking to campaign creative, websites, and landing pages translating marketing strategy into clear, platform-appropriate design that supports measurable outcomes.WWWW…