I am a passionate creative director, art director and designer with over two decades of experience in advertising and digital design. Having built and led successful creative teams, I am dedicated to fostering a positive culture that promotes growth and creativity. I am also a very experienced and proficient thinker and doer on all matters art direction and design. Across traditional, digital and social channels. I play music actively and share my experiences as a guitarist on my YouTube channel, which I started in 2021. I enjoy using my diverse skills to help brands tell their stories through creative design and engaging content.

ROB MC DONNELL

I am a passionate creative director, art director and designer with over two decades of experience in advertising and digital design. Having built and led successful creative teams, I am dedicated to fostering a positive culture that promotes growth and creativity. I am also a very experienced and proficient thinker and doer on all matters art direction and design. Across traditional, digital and social channels. I play music actively and share my experiences as a guitarist on my YouTube channel, which I started in 2021. I enjoy using my diverse skills to help brands tell their stories through creative design and engaging content.

Available to hire

I am a passionate creative director, art director and designer with over two decades of experience in advertising and digital design. Having built and led successful creative teams, I am dedicated to fostering a positive culture that promotes growth and creativity.

I am also a very experienced and proficient thinker and doer on all matters art direction and design. Across traditional, digital and social channels.

I play music actively and share my experiences as a guitarist on my YouTube channel, which I started in 2021. I enjoy using my diverse skills to help brands tell their stories through creative design and engaging content.

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Work Experience

Group Creative Director at Firewood / Monks
January 1, 2017 - January 1, 2025
Joined Firewood as Creative Director in 2017, leading the recruitment of a 30-strong creative team and working on major accounts like Google and LinkedIn. Proud of building a strong, happy, and productive creative culture. Moved to a more varied role in 2021 after Firewood was bought, managing campaigns across diverse platforms.
Designer / Art Director at Acorn / Epsilon
January 1, 2007 - January 1, 2017
Began freelancing as a Graphic Designer, later became a full-time Art Director. Transitioned from Design to Advertising, leading notable accounts like Molson Canadian and Dell, before moving to Firewood.
Proprietor at Trilby Creative
January 1, 2006 - Present
Running my own creative agency since 2006, working with various clients on design projects.

Education

Second level at Newbridge College
January 1, 1989 - January 1, 1995
Interior Architecture at Griffith College
January 1, 1995 - January 1, 1996
Dip Industrial Design at Carlow IT
January 1, 1996 - January 1, 1998
DTP and Webmaster courses at IACT
January 1, 2006 - February 4, 2026

Qualifications

DTP and Webmaster
January 1, 2006 - February 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet