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With over 25 years of experience as a graphic artist and brand designer, I have honed my ability to translate ideas into refined, high-impact visuals that connect with audiences. My background spans packaging design, brand development, retail graphics, and immersive visual environments, always with a focus on craftsmanship, storytelling, and attention to detail. I am both a conceptual thinker and hands-on designer, equally comfortable collaborating closely with a team or bringing a project from concept to completion independently. I believe great design balances strategy and artistry—communicating a brand’s story while engaging and delighting the audience. This philosophy guides my choices in typography, color, layout, and finishing details. Throughout my career, I have built a reputation for blending big-picture thinking with meticulous execution. I thrive in fast-paced, creative environments where every detail matters, and I take pride in elevating the brand experience through thoughtful, memorable design. My portfolio, available at Troy-Smits.squarespace.com, showcases work ranging from retail packaging and marketing campaigns to print collateral and interactive brand experiences.…With over 25 years of experience as a graphic artist and brand designer, I have honed my ability to translate ideas into refined, high-impact visuals that connect with audiences. My background spans packaging design, brand development, retail graphics, and immersive visual environments, always with a focus on craftsmanship, storytelling, and attention to detail. I am both a conceptual thinker and hands-on designer, equally comfortable collaborating closely with a team or bringing a project from concept to completion independently. I believe great design balances strategy and artistry—communicating a brand’s story while engaging and delighting the audience. This philosophy guides my choices in typography, color, layout, and finishing details. Throughout my career, I have built a reputation for blending big-picture thinking with meticulous execution. I thrive in fast-paced, creative environments where every detail matters, and I take pride in elevating the brand experience through thoughtful, memorable design. My portfolio, available at Troy-Smits.squarespace.com, showcases work ranging from retail packaging and marketing campaigns to print collateral and interactive brand experiences.

Troy Smits

Brand Designer, Graphic Designer, Packaging Designer

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With over 25 years of experience as a graphic artist and brand designer, I have honed my ability to translate ideas into refined, high-impact visuals that connect with audiences. My background spans packaging design, brand development, retail graphics, and immersive visual environments, always with a focus on craftsmanship, storytelling, and attention to detail. I am both a conceptual thinker and hands-on designer, equally comfortable collaborating closely with a team or bringing a project from concept to completion independently. I believe great design balances strategy and artistry—communicating a brand’s story while engaging and delighting the audience. This philosophy guides my choices in typography, color, layout, and finishing details. Throughout my career, I have built a reputation for blending big-picture thinking with meticulous execution. I thrive in fast-paced, creative environments where every detail matters, and I take pride in elevating the brand experience through thoughtful, memorable design. My portfolio, available at Troy-Smits.squarespace.com, showcases work ranging from retail packaging and marketing campaigns to print collateral and interactive brand experiences.…With over 25 years of experience as a graphic artist and brand designer, I have honed my ability to translate ideas into refined, high-impact visuals that connect with audiences. My background spans packaging design, brand development, retail graphics, and immersive visual environments, always with a focus on craftsmanship, storytelling, and attention to detail. I am both a conceptual thinker and hands-on designer, equally comfortable collaborating closely with a team or bringing a project from concept to completion independently. I believe great design balances strategy and artistry—communicating a brand’s story while engaging and delighting the audience. This philosophy guides my choices in typography, color, layout, and finishing details. Throughout my career, I have built a reputation for blending big-picture thinking with meticulous execution. I thrive in fast-paced, creative environments where every detail matters, and I take pride in elevating the brand experience through thoughtful, memorable design. My portfolio, available at Troy-Smits.squarespace.com, showcases work ranging from retail packaging and marketing campaigns to print collateral and interactive brand experiences.

Available to hire

With over 25 years of experience as a graphic artist and brand designer, I have honed my ability to translate ideas into refined, high-impact visuals that connect with audiences. My background spans packaging design, brand development, retail graphics, and immersive visual environments, always with a focus on craftsmanship, storytelling, and attention to detail.
I am both a conceptual thinker and hands-on designer, equally comfortable collaborating closely with a team or bringing a project from concept to completion independently. I believe great design balances strategy and artistry—communicating a brand’s story while engaging and delighting the audience. This philosophy guides my choices in typography, color, layout, and finishing details.
Throughout my career, I have built a reputation for blending big-picture thinking with meticulous execution. I thrive in fast-paced, creative environments where every detail matters, and I take pride in elevating the brand experience through thoughtful, memorable design. My portfolio, available at Troy-Smits.squarespace.com, showcases work ranging from retail packaging and marketing campaigns to print collateral and interactive brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Graphic Designer at Fox Racing

August 1, 2017 - October 1, 2025

Working with Marketing Department, specializing in catalogs, in-store displays, packaging, sales promotions and P.O.P for all divisions of the brand.

Graphic Designer - Print Room Specialist at Billabong USA

March 1, 2016 - October 1, 2025

Responsible for the layout of surf, skate, wake and snowboarding advertising, the design and printing of retail windows for the Americas, and the design and print management of branded global event sites. As well as print management of five other brands assets.

Digital Imaging Artist at Quiksilver

February 1, 2006 - October 1, 2025

Primary duties included all design and production of seasonal apparel catalogs for Quiksilver Men’s and Boys, and special projects and events.

Senior Graphic Designer at Urban Armor Gear

January 1, 2020 - October 1, 2025

Responsible for global design of all product packaging, OOH advertising, digital media assets, sales collateral, and PR media kits and special projects.

Senior Graphic Designer at Dynamic Dynosaur LLC

September 1, 2021 - October 1, 2025

Worked with Creative to deliver global graphic needs for Fender Guitars. Not limited to digital assets for website and official dealers websites, print advertisements and OOH.

Art Director (Print & Packaging) at Onward Brands

September 1, 2025 - October 1, 2025

Art Director for all print and packaging across six brands. Managed team to deliver multiple product launches throughout the year as well as update packaging for current product line. Design of all OOH and special event sites. Management of assets on web-based portal.