Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Trupti B Handari, a people-oriented and entrepreneurial marketing professional with 12+ years of experience spanning regenerative agriculture, digital farming, food, and FMCG. I enjoy shaping strategy, messaging, and partnerships that connect farmers, brands, and consumers to deliver meaningful impact across multi-market contexts. I thrive on collaboration with cross-functional teams and regional leaders to tailor content, scale initiatives, and drive sustainable growth. My approach blends market insight with practical execution, and I’m passionate about building resilient brands and ecosystems that empower communities worldwide.…Hi, I’m Trupti B Handari, a people-oriented and entrepreneurial marketing professional with 12+ years of experience spanning regenerative agriculture, digital farming, food, and FMCG. I enjoy shaping strategy, messaging, and partnerships that connect farmers, brands, and consumers to deliver meaningful impact across multi-market contexts. I thrive on collaboration with cross-functional teams and regional leaders to tailor content, scale initiatives, and drive sustainable growth. My approach blends market insight with practical execution, and I’m passionate about building resilient brands and ecosystems that empower communities worldwide.

Trupti B Handari

PRO

Marketing Strategist, Brand Strategist, Content Strategist, +3





Hi, I’m Trupti B Handari, a people-oriented and entrepreneurial marketing professional with 12+ years of experience spanning regenerative agriculture, digital farming, food, and FMCG. I enjoy shaping strategy, messaging, and partnerships that connect farmers, brands, and consumers to deliver meaningful impact across multi-market contexts. I thrive on collaboration with cross-functional teams and regional leaders to tailor content, scale initiatives, and drive sustainable growth. My approach blends market insight with practical execution, and I’m passionate about building resilient brands and ecosystems that empower communities worldwide.…Hi, I’m Trupti B Handari, a people-oriented and entrepreneurial marketing professional with 12+ years of experience spanning regenerative agriculture, digital farming, food, and FMCG. I enjoy shaping strategy, messaging, and partnerships that connect farmers, brands, and consumers to deliver meaningful impact across multi-market contexts. I thrive on collaboration with cross-functional teams and regional leaders to tailor content, scale initiatives, and drive sustainable growth. My approach blends market insight with practical execution, and I’m passionate about building resilient brands and ecosystems that empower communities worldwide.

Available to hire

Amsterdam, Netherlands

Hi, I’m Trupti B Handari, a people-oriented and entrepreneurial marketing professional with 12+ years of experience spanning regenerative agriculture, digital farming, food, and FMCG. I enjoy shaping strategy, messaging, and partnerships that connect farmers, brands, and consumers to deliver meaningful impact across multi-market contexts.

I thrive on collaboration with cross-functional teams and regional leaders to tailor content, scale initiatives, and drive sustainable growth. My approach blends market insight with practical execution, and I’m passionate about building resilient brands and ecosystems that empower communities worldwide.

Language

English

Fluent

Work Experience

Senior Marketing & Communications Specialist at Yara International

December 1, 2022 - August 1, 2025

Led the global launch of Yara F X Insight, an API-based digital farming solution, via omnichannel campaigns (conferences, press releases, blogs, social media); generated 50+ qualified leads and helped form partnerships with Syngenta, KWS, and xFarm. Developed value propositions, go-to-market assets, and commercial toolkits for the regenerative agriculture and digital farming portfolio; ensured cross-functional alignment of messaging. Directed internal communications for the portfolio, collaborating with regional leads across Europe, the Americas, Africa, and Asia to customize content and drive awareness, alignment, and adoption of global strategies and materials.

Brand & Strategy Lead at HAPP

March 1, 2022 - November 1, 2022

Crafted product strategy and brand positioning frameworks for personalized food solutions; delivered pre-launch brand strategy; increased engagement by approximately 40% through targeted digital marketing campaigns.

Marketing & Business Development Lead at SAGE SUSTAINABLE LIVING

January 1, 2018 - December 1, 2021

Developed and led brand strategy and multi-channel marketing campaigns, increasing repeat customers by roughly 500%. Built and executed integrated content strategies across social and print, growing the audience base by about 300%. Led website re-positing and content overhaul, driving ~60% increase in web traffic. Spearheaded B2B partnerships across restaurants, food & lifestyle brands, nutritionists, gyms, and farmers, generating new revenue streams and contributing to overall business growth. Conceptualized, marketed, and delivered 100+ community events focused on healthy food and regenerative farming, strengthening brand awareness and local engagement. Collaborated with farm managers and agronomists to co-develop a 5-year regenerative farming model on an 8-hectare site, aligning crop planning with commercial, educational, and community objectives.

Senior Account Executive at OGILVY

August 1, 2011 - September 1, 2015

Led 20+ integrated marketing campaigns for Unilever India; coordinated cross-functional agency teams (creative, media, digital, PR) and client stakeholders to drive increased market penetration and brand engagement. Contributed to Dove India’s market share growth from 6.4% to 15.1% over three years. Won Ogilvy’s 2014 Suit of the Year Award for excellence in client leadership and campaign execution.

Project & Business Development Manager at PAVITRA RAJARAM DESIGN

August 1, 2016 - September 1, 2017

Identified and secured 4 high-value interior design contracts by targeting untapped customer segments and tailoring service offerings; generated total revenue of ₹14 million. Managed end-to-end execution of 3 interior design projects; ensured timely delivery and full budget adherence.

Project and Business Development Manager at PA VITRA RAJARAM DESIGN

August 1, 2016 - September 30, 2017