TP

Trupti Patel

Available to hire

I'm a marketing and SEO specialist with 3+ years of experience delivering measurable growth for businesses in New Zealand and internationally.

About

I’m a marketing and SEO specialist with 3+ years of experience delivering measurable growth for businesses in New Zealand and internationally. I combine technical and content SEO, campaign strategy, and stakeholder reporting to boost search visibility and conversions.
I’m passionate about turning insights into action, collaborating with content, design, and development teams, and leveraging AI-powered tools to optimize content and elevate ROI across campaigns.

  • 6 years' experience
  • Joined July 2025

Industry experience

  • Professional Services
  • Retail
  • Software & Internet
  • Media & Entertainment
  • Non-Profit Organization

Work experience· 7 roles

SEO Consultant · Gherkin MediaMar 2025 – Present · 1 yr 9 mos

Led on-page and off-page SEO strategies, including keyword research, technical audits, content optimization, and internal linking across multiple client websites. Built AI-assisted SEO dashboards and used GA4/GA insights to identify gaps and opportunities. Collaborated with content, design, and development teams to implement SEO recommendations across sites, improving rankings, organic traffic, and lead generation. Implemented in-page SEO improvements, created content strategies aligned with user intent, and supported paid campaigns with keyword planning and performance analysis. Drove UX and CRO enhancements to improve engagement and conversions.

Search Engine Optimisation Consultant · Gherkin MediaMar 2025 – Present · 1 yr 9 mos

Advised clients on SEO strategies, focusing on content planning, keyword research, and ethical link-building. Reviewed and optimised website content to improve organic search visibility and user engagement. Delivered clear monthly reports on SEO performance, including rankings, traffic, and conversions. Used SEO tools to monitor campaign results and recommend data-driven optimisations. Collaborated remotely with founders and content teams to align SEO with business goals. Stayed current with SEO best practices and algorithm updates to maintain competitive advantage.

Search engine optimisation Specialist · Multimedia XpertsDec 2023 – Jul 2025 · 1 yr 8 mos

Planned and executed digital strategies for eCommerce stores, focusing on SEO, content optimisation, and paid ad support. Managed Shopify product listings, implemented on-page SEO, and created landing pages for promotions and seasonal campaigns. Conducted keyword research, technical audits, and performance tracking using GA4 and Google Search Console. Advised clients on conversion improvements, UX updates, and campaign performance to support online sales growth. Collaborated with designers and developers on site updates and mobile responsiveness. Created basic email campaigns and social content to support product launches.

SEO Executive · GSTV News - Gujarat SamacharFeb 2023 – Dec 2023 · 11 mos
Performance Marketing Executive · SNA Web TechnologiesNov 2022 – Jul 2025 · 2 yrs 9 mos
Web co-ordinator · Gstv NEWS - Gujarat SamacharMar 2022 – Jul 2025 · 3 yrs 5 mos
Web Coordinator · GSTV News - Gujarat SamacharFeb 2020 – Mar 2022 · 2 yrs 2 mos

Education

Bachelor of Computer Engineering · Gujarat Technical Institute2018
Bachelor of Computer Engineering · Gujarat Technical Institute2030 – 2018

Certifications and awards· 7

SEO Crash course2030 – 2025
Facebook ADS2030 – 2025
Advanced Google Analytics / GA42030 – 2025
SEO Audit2030 – 2025

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