Trupti Patel
I'm a marketing and SEO specialist with 3+ years of experience delivering measurable growth for businesses in New Zealand and internationally.
About
I’m a marketing and SEO specialist with 3+ years of experience delivering measurable growth for businesses in New Zealand and internationally. I combine technical and content SEO, campaign strategy, and stakeholder reporting to boost search visibility and conversions.
I’m passionate about turning insights into action, collaborating with content, design, and development teams, and leveraging AI-powered tools to optimize content and elevate ROI across campaigns.
- 6 years' experience
- Joined July 2025
Industry experience
- Professional Services
- Retail
- Software & Internet
- Media & Entertainment
- Non-Profit Organization
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Work experience· 7 roles
Led on-page and off-page SEO strategies, including keyword research, technical audits, content optimization, and internal linking across multiple client websites. Built AI-assisted SEO dashboards and used GA4/GA insights to identify gaps and opportunities. Collaborated with content, design, and development teams to implement SEO recommendations across sites, improving rankings, organic traffic, and lead generation. Implemented in-page SEO improvements, created content strategies aligned with user intent, and supported paid campaigns with keyword planning and performance analysis. Drove UX and CRO enhancements to improve engagement and conversions.
Advised clients on SEO strategies, focusing on content planning, keyword research, and ethical link-building. Reviewed and optimised website content to improve organic search visibility and user engagement. Delivered clear monthly reports on SEO performance, including rankings, traffic, and conversions. Used SEO tools to monitor campaign results and recommend data-driven optimisations. Collaborated remotely with founders and content teams to align SEO with business goals. Stayed current with SEO best practices and algorithm updates to maintain competitive advantage.
Planned and executed digital strategies for eCommerce stores, focusing on SEO, content optimisation, and paid ad support. Managed Shopify product listings, implemented on-page SEO, and created landing pages for promotions and seasonal campaigns. Conducted keyword research, technical audits, and performance tracking using GA4 and Google Search Console. Advised clients on conversion improvements, UX updates, and campaign performance to support online sales growth. Collaborated with designers and developers on site updates and mobile responsiveness. Created basic email campaigns and social content to support product launches.
Education
Certifications and awards· 7
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