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I'm a marketing and SEO specialist with 3+ years of experience delivering measurable growth for businesses in New Zealand and internationally. I combine technical and content SEO, campaign strategy, and stakeholder reporting to boost search visibility and conversions. I'm passionate about turning insights into action, collaborating with content, design, and development teams, and leveraging AI-powered tools to optimize content and elevate ROI across campaigns.…I'm a marketing and SEO specialist with 3+ years of experience delivering measurable growth for businesses in New Zealand and internationally. I combine technical and content SEO, campaign strategy, and stakeholder reporting to boost search visibility and conversions. I'm passionate about turning insights into action, collaborating with content, design, and development teams, and leveraging AI-powered tools to optimize content and elevate ROI across campaigns.

Trupti Patel

Digital Marketer, SEO Expert, Performance Marketer, +5

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I'm a marketing and SEO specialist with 3+ years of experience delivering measurable growth for businesses in New Zealand and internationally. I combine technical and content SEO, campaign strategy, and stakeholder reporting to boost search visibility and conversions. I'm passionate about turning insights into action, collaborating with content, design, and development teams, and leveraging AI-powered tools to optimize content and elevate ROI across campaigns.…I'm a marketing and SEO specialist with 3+ years of experience delivering measurable growth for businesses in New Zealand and internationally. I combine technical and content SEO, campaign strategy, and stakeholder reporting to boost search visibility and conversions. I'm passionate about turning insights into action, collaborating with content, design, and development teams, and leveraging AI-powered tools to optimize content and elevate ROI across campaigns.

Available to hire

I’m a marketing and SEO specialist with 3+ years of experience delivering measurable growth for businesses in New Zealand and internationally. I combine technical and content SEO, campaign strategy, and stakeholder reporting to boost search visibility and conversions.
I’m passionate about turning insights into action, collaborating with content, design, and development teams, and leveraging AI-powered tools to optimize content and elevate ROI across campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

SEO Consultant at Gherkin Media

March 1, 2025 - Present

Led on-page and off-page SEO strategies, including keyword research, technical audits, content optimization, and internal linking across multiple client websites. Built AI-assisted SEO dashboards and used GA4/GA insights to identify gaps and opportunities. Collaborated with content, design, and development teams to implement SEO recommendations across sites, improving rankings, organic traffic, and lead generation. Implemented in-page SEO improvements, created content strategies aligned with user intent, and supported paid campaigns with keyword planning and performance analysis. Drove UX and CRO enhancements to improve engagement and conversions.

Search Engine Optimisation Consultant at Gherkin Media

March 1, 2025 - Present

Advised clients on SEO strategies, focusing on content planning, keyword research, and ethical link-building. Reviewed and optimised website content to improve organic search visibility and user engagement. Delivered clear monthly reports on SEO performance, including rankings, traffic, and conversions. Used SEO tools to monitor campaign results and recommend data-driven optimisations. Collaborated remotely with founders and content teams to align SEO with business goals. Stayed current with SEO best practices and algorithm updates to maintain competitive advantage.

Search engine optimisation Specialist at Multimedia Xperts

December 31, 2023 - July 22, 2025

Planned and executed digital strategies for eCommerce stores, focusing on SEO, content optimisation, and paid ad support. Managed Shopify product listings, implemented on-page SEO, and created landing pages for promotions and seasonal campaigns. Conducted keyword research, technical audits, and performance tracking using GA4 and Google Search Console. Advised clients on conversion improvements, UX updates, and campaign performance to support online sales growth. Collaborated with designers and developers on site updates and mobile responsiveness. Created basic email campaigns and social content to support product launches.

SEO Executive at GSTV News - Gujarat Samachar

February 1, 2023 - December 31, 2023

Led keyword research, competitor analysis, and technical SEO audits; performed on-page SEO improvements including content optimization and internal linking; supported content strategy, aligned with search intent and user journey; assisted in integrating SEO insights with paid and organic keyword strategies; analyzed performance using Google Search Console and GA4; collaborated with SEO team to implement recommendations across the site.

Performance Marketing Executive at SNA Web Technologies

November 30, 2022 - July 22, 2025

Managed and optimised paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram) to drive website traffic, leads, and conversions. Conducted keyword research, created ad copy, set budgets, and implemented bid strategies for Google Search, Display, and Performance Max campaigns. Built and launched Meta ad campaigns including A/B testing, audience targeting, and custom conversions using Meta Ads Manager. Assisted in setting up digital engagement tools, competition forms, and user registration pages to increase customer interaction. Collaborated with internal teams to ensure the online range, availability, and pricing were accurate and up-to-date. Tracked and analysed campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite to provide data-driven insights and recommendations.

Web co-ordinator at Gstv NEWS - Gujarat Samachar

March 31, 2022 - July 22, 2025

Executed data-informed marketing approaches, elevating the Client's online brand visibility. Stayed abreast of industry trends, monitored competitor websites, generated Google Analytics reports, and maintained regular client communication. Enhanced content reach through various social media amplification tools. Understanding of quality management principles and the ability to ensure project deliverables meet the defined quality standards. Analysed social media performance using insights and adjusted strategies accordingly. Proficient in organising project tasks, developing comprehensive plans, setting milestones, and adeptly managing resources and budgets.

Web Coordinator at GSTV News - Gujarat Samachar

February 1, 2020 - March 1, 2022

Supported website operations including content publishing workflows, on-page optimization, and SEO-friendly CMS tasks; leveraged AI tools to support keyword research and content optimization; collaborated with content and design teams to maintain site quality and performance.