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I'm Tuba Zawwar, a strategic content creator and social media manager with a strong background in SEO and performance marketing. I excel at using AI tools for ideation and automated workflows to scale digital presence. I lead creative teams to produce high-quality multimedia assets—graphics, reels, and videos—ensuring 100% brand alignment. I thrive in remote collaboration and manage complex content calendars for diverse industries.…I'm Tuba Zawwar, a strategic content creator and social media manager with a strong background in SEO and performance marketing. I excel at using AI tools for ideation and automated workflows to scale digital presence. I lead creative teams to produce high-quality multimedia assets—graphics, reels, and videos—ensuring 100% brand alignment. I thrive in remote collaboration and manage complex content calendars for diverse industries.

TUBA ZAWWAR

Content Creator, Content Designer, Social Media Manager, +2

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I'm Tuba Zawwar, a strategic content creator and social media manager with a strong background in SEO and performance marketing. I excel at using AI tools for ideation and automated workflows to scale digital presence. I lead creative teams to produce high-quality multimedia assets—graphics, reels, and videos—ensuring 100% brand alignment. I thrive in remote collaboration and manage complex content calendars for diverse industries.…I'm Tuba Zawwar, a strategic content creator and social media manager with a strong background in SEO and performance marketing. I excel at using AI tools for ideation and automated workflows to scale digital presence. I lead creative teams to produce high-quality multimedia assets—graphics, reels, and videos—ensuring 100% brand alignment. I thrive in remote collaboration and manage complex content calendars for diverse industries.

Available to hire

I’m Tuba Zawwar, a strategic content creator and social media manager with a strong background in SEO and performance marketing. I excel at using AI tools for ideation and automated workflows to scale digital presence.

I lead creative teams to produce high-quality multimedia assets—graphics, reels, and videos—ensuring 100% brand alignment. I thrive in remote collaboration and manage complex content calendars for diverse industries.

Skills

SEO Copywriting

Copywriting

Experience Level

SEO Copywriting

Expert

Copywriting

Expert

Language

English

Fluent

Urdu

Fluent

Arabic

Advanced

Work Experience

Content and Social Media / Performance Manager at K4 Group of Companies

February 1, 2016 - Present

Led the digital strategy for K4 Training, K4 Global, K4 Medical, K4 CCTV, and K4 Security across all major social platforms. Concept and curate diverse multimedia assets (Reels, Videos, Posts), directing the creative team to ensure 100% brand alignment. Independently manage and optimize Meta Ad campaigns, monitoring real-time performance metrics to drive qualified lead generation. Track and monitor growth metrics across TikTok, YouTube, and LinkedIn to pivot strategies based on platform-specific data.

Social Media Manager at Doodlebug Studios

June 1, 2023 - July 1, 2024

Engineered and executed digital strategies that increased follower engagement by 20% within a 3-month window. Collaborated with creative teams to produce branded visuals and copy tailored to specific target audiences and search intent. Monitored native analytics and performance metrics to optimize campaigns and increase organic reach for high-profile clients.

SEO & Account Manager at Independent E-commerce Seller (eBay UK/US)

January 1, 2025 - Present

Optimized international product listings using Keyword Research and SEO-driven titles to rank effectively in competitive UK and US markets. Performed ongoing On-Page SEO (descriptions and category mapping) to improve search visibility and click-through rates. Managed end-to-end customer communication, resolving inquiries regarding pricing, policies, and logistics for a global buyer base.

Social Media Manager at PakTrips

June 1, 2023 - April 1, 2025

Secured a 98% positive feedback rating by engineering enhanced pre-booking communication and support systems. Successfully scaled operations by 200% through aggressive process automation and digital workflow improvements.