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Hi, I'm Tucky Dangamuwa. I'm a senior social and creator strategist focused on beauty, culture, and data. I help brands like Meta, Sephora, and Claire's build platform-native storytelling and culture-forward campaigns that resonate with creators and communities on TikTok, Instagram, and YouTube. With 10+ years of experience, I bridge creative excellence with rigorous analytics, turning audience insights into scalable social ecosystems. I collaborate across creator partnerships, trend forecasting, and performance metrics to drive authentic brand love, measurable engagement, and business growth.…Hi, I'm Tucky Dangamuwa. I'm a senior social and creator strategist focused on beauty, culture, and data. I help brands like Meta, Sephora, and Claire's build platform-native storytelling and culture-forward campaigns that resonate with creators and communities on TikTok, Instagram, and YouTube. With 10+ years of experience, I bridge creative excellence with rigorous analytics, turning audience insights into scalable social ecosystems. I collaborate across creator partnerships, trend forecasting, and performance metrics to drive authentic brand love, measurable engagement, and business growth.

Tucky D.

Content Creator, Social Media Manager, Creative Director, +3

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Hi, I'm Tucky Dangamuwa. I'm a senior social and creator strategist focused on beauty, culture, and data. I help brands like Meta, Sephora, and Claire's build platform-native storytelling and culture-forward campaigns that resonate with creators and communities on TikTok, Instagram, and YouTube. With 10+ years of experience, I bridge creative excellence with rigorous analytics, turning audience insights into scalable social ecosystems. I collaborate across creator partnerships, trend forecasting, and performance metrics to drive authentic brand love, measurable engagement, and business growth.…Hi, I'm Tucky Dangamuwa. I'm a senior social and creator strategist focused on beauty, culture, and data. I help brands like Meta, Sephora, and Claire's build platform-native storytelling and culture-forward campaigns that resonate with creators and communities on TikTok, Instagram, and YouTube. With 10+ years of experience, I bridge creative excellence with rigorous analytics, turning audience insights into scalable social ecosystems. I collaborate across creator partnerships, trend forecasting, and performance metrics to drive authentic brand love, measurable engagement, and business growth.

Available to hire

Hi, I’m Tucky Dangamuwa. I’m a senior social and creator strategist focused on beauty, culture, and data. I help brands like Meta, Sephora, and Claire’s build platform-native storytelling and culture-forward campaigns that resonate with creators and communities on TikTok, Instagram, and YouTube.

With 10+ years of experience, I bridge creative excellence with rigorous analytics, turning audience insights into scalable social ecosystems. I collaborate across creator partnerships, trend forecasting, and performance metrics to drive authentic brand love, measurable engagement, and business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Content Strategist (Instagram) at META

June 1, 2025 - Present

Designed content systems and analytics frameworks to improve accuracy, consistency, and cultural nuance across Meta platforms. Partnered with product, research, and content design teams to develop data-driven processes that scaled insight adoption and informed global storytelling. Identified and supported creator partnerships for new product launches, ensuring alignment with platform goals and cultural resonance. Synthesized large datasets to inform strategy recommendations and creative best practices for cross-platform teams. Championed operational efficiency, documentation, and mentorship across a multi-time-zone creative team.

Senior Social Media Marketing Manager at SEPHORA

February 1, 2020 - February 1, 2025

Led creator-first social strategies in the beauty category, scaling Sephora’s TikTok from 70K to 1.7M+ followers and adding 4M+ to Instagram, driving cultural relevance and organic engagement. Directed 15+ annual beauty and skincare campaigns, turning audience insights into creative briefs and platform-native storytelling that balanced artistry and performance. Built influencer casting logic and performance frameworks with Sephora Squad, Fohr, and Influential, achieving a 491% YoY lift in impressions. Produced short-form beauty content across TikTok and Reels, yielding 18M+ cumulative views and 20–40% engagement rates. Partnered with analytics and paid media teams to track KPIs (CPV, ER, CTR) and translate results into creative optimization. Piloted AI-driven cultural listening tools to forecast beauty and lifestyle trends and refine content direction. Mentored a high-performing team of 4–6 and collaborated with creative, PR, and media partners to align storytelling and business

Global Social Media Manager at CLAIRE’S

August 1, 2016 - February 1, 2020

Drove the global social strategy for Claire’s and Icing across North America, EMEA, LATAM, and Asia, leading localized campaigns tailored to Gen Z and tween beauty and accessories audiences. Partnered with creative and product teams to launch collaborations with JoJo Siwa, Doug the Pug, and Justin Bieber, building momentum through social-first storytelling. Built global influencer programs and community management frameworks, increasing regional engagement and growing the EU following by 35%. Directed agency partners and 27 international market leads to align brand tone and creative standards across channels. Used analytics tools (Sprout Social, Bazaarvoice, Google Analytics) to inform creative direction, trend forecasting, and brand positioning.