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Digital Marketing Executive with hands-on experience running Facebook/Instagram ad campaigns via Meta Ads Manager, writing direct-response ad copy, and using Facebook Ad Library for competitor research. Comfortable tracking CPC, CTR, CPL, and ROAS, turning performance data into clear optimization recommendations. Background reinforced by a Master’s in Data-Driven Marketing and academic research on online shopping behavior (Shopee case study). Experienced in building GA4/GSC/Looker Studio reporting and improving audience/content fit through data-driven iteration.…Digital Marketing Executive with hands-on experience running Facebook/Instagram ad campaigns via Meta Ads Manager, writing direct-response ad copy, and using Facebook Ad Library for competitor research. Comfortable tracking CPC, CTR, CPL, and ROAS, turning performance data into clear optimization recommendations. Background reinforced by a Master’s in Data-Driven Marketing and academic research on online shopping behavior (Shopee case study). Experienced in building GA4/GSC/Looker Studio reporting and improving audience/content fit through data-driven iteration.

Tuyu

Digital Marketer, Performance Marketer, PPC Manager, +2

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Digital Marketing Executive with hands-on experience running Facebook/Instagram ad campaigns via Meta Ads Manager, writing direct-response ad copy, and using Facebook Ad Library for competitor research. Comfortable tracking CPC, CTR, CPL, and ROAS, turning performance data into clear optimization recommendations. Background reinforced by a Master’s in Data-Driven Marketing and academic research on online shopping behavior (Shopee case study). Experienced in building GA4/GSC/Looker Studio reporting and improving audience/content fit through data-driven iteration.…Digital Marketing Executive with hands-on experience running Facebook/Instagram ad campaigns via Meta Ads Manager, writing direct-response ad copy, and using Facebook Ad Library for competitor research. Comfortable tracking CPC, CTR, CPL, and ROAS, turning performance data into clear optimization recommendations. Background reinforced by a Master’s in Data-Driven Marketing and academic research on online shopping behavior (Shopee case study). Experienced in building GA4/GSC/Looker Studio reporting and improving audience/content fit through data-driven iteration.

Available to hire

Digital Marketing Executive with hands-on experience running Facebook/Instagram ad campaigns via Meta Ads Manager, writing direct-response ad copy, and using Facebook Ad Library for competitor research. Comfortable tracking CPC, CTR, CPL, and ROAS, turning performance data into clear optimization recommendations.

Background reinforced by a Master’s in Data-Driven Marketing and academic research on online shopping behavior (Shopee case study). Experienced in building GA4/GSC/Looker Studio reporting and improving audience/content fit through data-driven iteration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Vietnamese

Fluent

English

Advanced

Chinese

Beginner

Work Experience

Marketing Freelancer (IMC Plan - Cross-functional Project Team)

December 1, 2025 - Present

Researched market trends, competitive landscape, and consumer insight with Creative, Media, and Strategy teams to shape brand positioning. Contributed to winning a competitive pitch and securing a 4B VND campaign budget.

Performance Marketing Freelancer at Project Thu Hien Pre-Primary Education

August 1, 2024 - September 30, 2024

Planned and executed Facebook Ads campaigns via Meta Ads Manager to promote courses. Built and tested interest, lookalike, and retargeting audiences. Wrote persuasive ad copy and headlines, and tracked CPC, CTR, CPL, and ROAS daily to reallocate budget away from underperforming segments. Mapped the click-to-registration funnel, identified a 35% drop-off point, and proposed improvements to increase conversion.

Marketing Staff at Hsia Cheng Woven Textile

July 1, 2024 - September 30, 2025

Planned, set up, and managed Facebook, Instagram, and YouTube campaigns via Meta Ads Manager, aligning targeting and budget with marketing objectives. Wrote ad copy, captions, and CTAs for direct-response content. Performed competitor research using Facebook Ad Library, Google Trends, and Semrush to refine targeting and messaging. Tracked traffic, engagement, and impressions to diagnose content-audience fit issues suppressing organic reach, then rebuilt the content strategy to improve performance. Built reporting using GA4, GSC, and Looker Studio for near real-time monitoring and coordinated with internal teams to ensure on-time delivery of marketing outputs. Results included 144% growth in website impressions via SEO/content optimization, 89.9% improvement in fanpage organic reach via a social-first content restructure, and 500–2,500 views/video on YouTube through optimized content strategy.