Hi, I'm Tykee Atkins, a Social Media Manager with 6 years of experience in crafting innovative digital strategies that drive real growth and engagement. I love leveraging data analysis and creative problem-solving to build strong brand identities and meaningful client relationships. I’m passionate about creating captivating content and managing digital campaigns that resonate with diverse audiences. Over the years, I’ve enjoyed collaborating with great teams and clients, including big brands like Ben and Jerry's, McDonald's, and Nintendo, always aiming to deliver measurable and impactful results.…

Tykee Atkins

Hi, I'm Tykee Atkins, a Social Media Manager with 6 years of experience in crafting innovative digital strategies that drive real growth and engagement. I love leveraging data analysis and creative problem-solving to build strong brand identities and meaningful client relationships. I’m passionate about creating captivating content and managing digital campaigns that resonate with diverse audiences. Over the years, I’ve enjoyed collaborating with great teams and clients, including big brands like Ben and Jerry's, McDonald's, and Nintendo, always aiming to deliver measurable and impactful results.…

Available to hire

Hi, I’m Tykee Atkins, a Social Media Manager with 6 years of experience in crafting innovative digital strategies that drive real growth and engagement. I love leveraging data analysis and creative problem-solving to build strong brand identities and meaningful client relationships.

I’m passionate about creating captivating content and managing digital campaigns that resonate with diverse audiences. Over the years, I’ve enjoyed collaborating with great teams and clients, including big brands like Ben and Jerry’s, McDonald’s, and Nintendo, always aiming to deliver measurable and impactful results.

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Language

English
Fluent
French
Intermediate
Spanish; Castilian
Advanced

Work Experience

Digital/Social Lead at TogoRun
April 1, 2023 - June 14, 2024
Create and manage captivating social and digital channels, resulting in over 2 billion impressions, 180% follower growth, and 200% surge in engagement with click-through rates over 10% across websites and platforms. Manage a digital marketing budget of $250,000 and coordinate with ad serving vendors to analyze campaign performance for optimization. Serve as the primary point of contact for all client communications and spearhead new business efforts including lead qualification, cold-calling, emailing, and client presentations.
Senior Account Executive at Porter Novelli
February 1, 2022 - April 30, 2023
Led digital marketing campaigns that enhanced engagement and boosted ad performance. Conducted industry audits to integrate effective strategies into team operations. Partnered with creative teams to design compelling content strengthening brand identity. Developed marketing strategies for clients such as Ben and Jerry's, Eastern Bank, PNC, and Pan-Mass Challenge, significantly boosting client visibility and media engagement. Managed projects ensuring timely delivery and team coordination.
Account Executive at Golin
January 1, 2021 - January 31, 2022
Created social media campaigns driving measurable results, including over 1 billion impressions and a viral TikTok with over 2 million views. Crafted data-driven strategies based on cultural trends that improved engagement. Facilitated cross-departmental brainstorming for creative solutions supporting successful client pitches. Orchestrated team workshops to refine messaging strategies and foster collaboration. Analyzed market dynamics for strategic recommendations; developed digital strategies achieving 100M+ impressions and 200+ media placements.
Sales Development Representative at TQL, Minneapolis, MN
June 1, 2020 - January 31, 2021
Sold over $100,000 worth of services and expanded the customer base by acquiring 7 new clients in one quarter. Initiated contact with potential customers through cold-calling and emailing. Maintained relationships with national and international clients such as Walmart, Target, and General Mills. Identified business opportunities, optimized account performance, and collaborated on pricing strategies to develop tailored customer solutions. Spearheaded lead generation initiatives, improving pipeline quality and driving revenue growth.
Social Manager and Education Assistant at KidsGive
March 1, 2019 - June 30, 2020
Managed KidsGive’s social media, boosting engagement by 1,600% and reach by 2,300%. Coordinated fundraising campaigns that raised $3,000 in two months. Expanded KidsGive’s programs to four US regions, increasing the organization’s national presence.
Digital/Social Lead at TogoRun
April 1, 2023 - June 8, 2024
Create and manage captivating social and digital channels, resulting in over 2 billion impressions, 180% follower growth, and 200% surge in engagement, with CTR over 10% across websites and platforms. Manage a digital marketing budget of $250,000 and coordinate with ad serving vendors to analyze monthly reports on campaign performance to identify areas for optimization and key learnings. Point of contact for all client communication.
Senior Account Executive at Porter Novelli
February 1, 2022 - April 1, 2023
Led new business efforts to expand client acquisition, including qualifying potential clients, cold-calling leads, e-mailing, and creating and presenting decks to clients. Spearheaded digital marketing campaigns, enhancing engagement and boosting ad performance. Conducted industry audits and integrated effective strategies into team operations. Partnered with creative teams to design compelling content, strengthening brand identity across digital platforms. Developed marketing strategies for clients such as Ben and Jerry's, Eastern Bank, PNC, and Pan-Mass Challenge, boosting visibility and media engagement significantly. Managed projects ensuring timely delivery and effective team coordination.
Account Executive at Golin
January 1, 2021 - January 31, 2022
Created social media campaigns achieving measurable results including over 1 billion impressions and a viral TikTok video with over 2 million views. Crafted data-driven strategies based on cultural trends to improve engagement. Facilitated cross-departmental brainstorming sessions fostering creative client solutions and successful pitches. Orchestrated team workshops to refine messaging strategies for better collaboration. Analyzed market dynamics to inform strategy and position clients effectively within competitive landscapes. Developed digital strategies for diverse clients, achieving 100M+ impressions and 200+ media placements. Managed marketing projects for major brands such as McDonald's, Nintendo, General Mills, Johnson & Johnson, AstraZeneca, Roche, Nutella, and Microsoft. Enhanced team and client communication by leading meetings and collaborating on agendas. Analyzed client data to refine digital strategies resulting in targeted campaigns and client satisfaction. Facilitated
Sales Development Representative at TQL
June 1, 2020 - January 31, 2021
Sold over $100,000 worth of services and expanded customer base with 7 new clients in one quarter. Initiated communication with potential customers via cold calls, e-mails, and phone calls. Maintained relationships with clients such as Walmart, Target, and General Mills. Identified business opportunities and followed up on sales leads. Educated clients on services to improve understanding and engagement, upselling additional services. Conducted account reviews and optimized performance. Collaborated on pricing strategies and developed tailored customer solutions. Spearheaded lead generation initiatives to improve pipeline quality and drive revenue growth. Analyzed customer data to refine targeting strategies, resulting in higher conversion rates.
Social Manager and Education Assistant at KidsGive
March 1, 2019 - June 1, 2020
Managed social media, boosting engagement by 1,600% and reach by 2,300%. Coordinated with nonprofits to fundraise $3,000 in two months, enhancing collaborative efforts. Expanded programs to four US regions, growing national presence.

Education

Bachelor's Degree at Lawrence University, Appleton, WI
September 1, 2016 - June 30, 2020
Bachelor's Degree at Lawrence University
September 1, 2016 - June 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Non-Profit Organization, Financial Services, Professional Services, Travel & Hospitality, Software & Internet
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