I'm Ben Fowler, a freelance illustrator and designer from Cheltenham, UK, with 25+ years’ combined experience in design, branding, and e-commerce, including extensive work in the craft beer industry. I am also a former Society of Illustrators Annual Award finalist. I combine a strong creative instinct with technical expertise to craft visuals that engage, entertain, and elevate brands. Skilled in shaping brand identity across all channels, and delivering projects on time, I explore bold, distinctive ideas using both traditional design methods, Adobe Creative Suite and AI tools such as Midjourney, Ideogram, Seedream 4.0, Nano Banana, Kling 2.1, Flux 2.0, Veo3 and Capcut. Always ahead of trends, I create work that is striking, memorable, and commercially effective. I have a wealth of experience in print and digital, across a variety of media: posters, merchandising, packaging, social media, site content, and newsletters (Mailchimp, Campaign Monitor and Omnisend) etc. Link to my portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

Ben Fowler

PRO
5.0 (2 reviews)

I'm Ben Fowler, a freelance illustrator and designer from Cheltenham, UK, with 25+ years’ combined experience in design, branding, and e-commerce, including extensive work in the craft beer industry. I am also a former Society of Illustrators Annual Award finalist. I combine a strong creative instinct with technical expertise to craft visuals that engage, entertain, and elevate brands. Skilled in shaping brand identity across all channels, and delivering projects on time, I explore bold, distinctive ideas using both traditional design methods, Adobe Creative Suite and AI tools such as Midjourney, Ideogram, Seedream 4.0, Nano Banana, Kling 2.1, Flux 2.0, Veo3 and Capcut. Always ahead of trends, I create work that is striking, memorable, and commercially effective. I have a wealth of experience in print and digital, across a variety of media: posters, merchandising, packaging, social media, site content, and newsletters (Mailchimp, Campaign Monitor and Omnisend) etc. Link to my portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I’m Ben Fowler, a freelance illustrator and designer from Cheltenham, UK, with 25+ years’ combined experience in design, branding, and e-commerce, including extensive work in the craft beer industry. I am also a former Society of Illustrators Annual Award finalist.

I combine a strong creative instinct with technical expertise to craft visuals that engage, entertain, and elevate brands. Skilled in shaping brand identity across all channels, and delivering projects on time, I explore bold, distinctive ideas using both traditional design methods, Adobe Creative Suite and AI tools such as Midjourney, Ideogram, Seedream 4.0, Nano Banana, Kling 2.1, Flux 2.0, Veo3 and Capcut. Always ahead of trends, I create work that is striking, memorable, and commercially effective.

I have a wealth of experience in print and digital, across a variety of media: posters, merchandising, packaging, social media, site content, and newsletters (Mailchimp, Campaign Monitor and Omnisend) etc.

Link to my portfolio: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Founder/Creative Director at Original Stormtrooper Craft Beer
December 1, 2018 - May 31, 2025
Conceived, designed, and directed all branding and packaging for core beer, gift, and merchandise ranges, servicing D2C and international retailers. Led web and social content (banners, photography, press releases) and SEO-optimised copy to boost visibility. Planned and managed email campaigns via MailChimp and Campaign Monitor, driving engagement and conversions. Spearheaded subscription growth through Optimized conversion strategies using Optimonk, expanding the customer base. Managed the Shopify store, ensuring seamless UX and driving sales performance. Sourced and ordered merchandise production, managed stock and critical paths for OSB merchandise, and optimised margins. Developed and presented original pitch documents to secure brand licences amidst competition. Introduced generative AI (Midjourney) to accelerate creative development, shorten turnaround times, and reduce costs. Accomplishment: grew OSB from launch to £1m turnover in 3 years.
Founder/Director at The Fowndry
December 1, 2018 - September 16, 2025
Wrote high-converting site copy, engaging product reviews, and scroll-stopping social content to boost visibility and sales. Sourced and launched innovative products by attending global trade shows and conducting trend scouting. Managed subscriber database and produced regular MailChimp newsletters. Wore multiple hats across strategic planning, cost negotiations, stock purchasing, inventory management, and market trend analysis. Served as E-commerce Platform Site Administrator, ensuring up-to-date content and functionality. Drafted press releases and pitched to media to secure PR exposure; led Zendesk-based customer service initiatives. Accomplishment: Designed the Phoenix logo and achieved £130k in sales within the first four weeks of a product launch.
Production Manager at Kidult
July 1, 2013 - September 16, 2025
Developed and executed strategic production plans and schedules to meet customer demand while maximizing efficiency and resource use.
Head of Buying and Production at Firebox
November 1, 2011 - September 16, 2025
Conceptualised Star Wars licensed product ranges in collaboration with Disney licensing; partnered with PR, marketing, design, trade, and customer service to spotlight new ranges, resolve issues, and ensure smooth product launches. Accomplishments: revenue increased from £2m to £11m; introduced FOB product buying strategy to improve item planning and margins; led the buying team and established a reputation as best in the sector.
Freelance Product Sourcing Specialist at Various Clients
December 31, 2012 - September 16, 2025
Identified, sourced, and delivered standout homewares products for diverse clients, tailored to target markets and distribution strategies.

Education

First Year of Bachelor of Arts (Hons) in Visual Communication at University of Wolverhampton
January 11, 2030 - September 16, 2025
First Year of Bachelor of Arts (Hons) in Visual Communication at University of Wolverhampton
January 11, 2030 - October 20, 2025

Qualifications

First Year of Bachelor of Arts (Hons) in Visual Communication
January 11, 2030 - September 16, 2025
First Year of Bachelor of Arts (Hons) in Visual Communication
January 11, 2030 - October 20, 2025

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Manufacturing, Software & Internet
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