Ben Fowler

Available to hire

I'm Ben Fowler, a freelance illustrator and designer from Cheltenham, UK, with 25+ years’ combined experience in design, branding, and e-commerce, including extensive work in the craft beer industry.

About

I’m Ben Fowler, a freelance illustrator and designer from Cheltenham, UK, with 25+ years’ combined experience in design, branding, and e-commerce, including extensive work in the craft beer industry. I am also a former Society of Illustrators Annual Award finalist.

I combine a strong creative instinct with technical expertise to craft visuals that engage, entertain, and elevate brands. Skilled in shaping brand identity across all channels, and delivering projects on time, I explore bold, distinctive ideas using both traditional design methods, Adobe Creative Suite and AI tools such as Midjourney, Ideogram, Seedream 4.0, Nano Banana, Kling 2.1, Flux 2.0, Veo3 and Capcut. Always ahead of trends, I create work that is striking, memorable, and commercially effective.

I have a wealth of experience in print and digital, across a variety of media: posters, merchandising, packaging, social media, site content, and newsletters (Mailchimp, Campaign Monitor and Omnisend) etc.

Link to my portfolio: Website not available. Sign in: https://www.twine.net/signup

Languages

  • EnglishFluent

Industry experience

  • Retail
  • Consumer Goods
  • Media & Entertainment
  • Professional Services
  • Manufacturing
  • Software & Internet

More experts in Cheltenham, United Kingdom

Projects · 26

'The Great Escape' - A Cinematic Concept Film

The Great Escape — a short concept film exploring freedom, movement, and emotional release. Inspired by classic McQueen-era cinema and British motorcycle heritage, the film follows a lone rider transitioning from confinement to open countryside, where monochrome gives way to colour and stillness gives way to life. Created using a hybrid workflow combining AI video tools, cinematic direction, and traditional editing techniques. This project pushed me creatively — from motion realism and environmental transitions to narrative pacing and emotional tone. Inspired by a true story and made with a profound respect for proper jacket care. video advert filmdirector videoeditor creativedirector brandcampaign artdirection aivideoproduction brandedcontent BrandStorytelling CommercialProduction AIFilmmaking

  • 2D Animator
  • Creative Director
  • Video Editor
Short Animation for The Empire Beer Co.

20 second short animation for The Empire Beer Co, created using Sora and Kling 2.5, plus Capcut for the editing. video advert animator videoeditor aiassisteddesign socialmediacontent

  • Content Creator
  • Creative Director
  • Video Editor
Christmas Gift Pack Animated Promo For The Empire Beer Co.

A festive motion piece created using a fully AI-driven workflow — blending cinematic lighting, Christmas atmosphere, and a touch of humour. Created for The Empire Beer Co. video advert videoeditor digitalillustrator graphicdesigner aidesign

  • Creative Director
  • Freelance Digital Illustrator
  • Graphic Designer
  • +1
Gift Pack Promo Animation For The Empire Beer Co.

A 20 second animation for The Empire Beer Co. to promote a craft ale gift pack. Created in under a day using a simple pack shot taken on an iphone, a couple of logos, some typography (Ideogram & Adobe Creative Suite), and a healthy dose of patience while crafting the right prompts with the right tools - namely Flux 2.0 and Veo3. advert video videoeditor animator graphic design digital illustration

  • Creative Director
  • Digital Marketer
  • Freelance Digital Illustrator
  • +1
Social Media Posts and Ads

A series of images produced for social media for Original Stormtrooper Craft Beer and used to promote various occasions - St Patrick's Day, Wimbledon, April Fool's Day... Even George Lucas; birthday. Created using Midjourney and Adobe Creative Suite graphicdesigner illustrator

  • Creative Director
  • Freelance Digital Illustrator
  • Graphic Designer
Site Header Banners For Original Stormtrooper Beer

A series of homepage header banners for the Stormtrooper Craft Beer website for a variety of promotions. Created using Midjourney and Adobe Creative Suite graphicdesigner illustrator

  • Creative Director
  • Freelance Digital Illustrator
  • Graphic Designer
Playing Against Type

This collection showcases a range of typographic logos and title treatments created for craft beer and cider branding projects. Each design demonstrates my ability to craft distinctive, engaging and visually balanced lettering styles tailored to the personality of each product. The selection highlights versatility in approach—from bold modern layouts and dynamic pop-culture references to ornate vintage treatments—reflecting an understanding of how typography, colour and composition combine to create impact, communicate character and strengthen brand identity graphicdesigner logo branding illustrator

  • Creative Director
  • Freelance Digital Illustrator
  • Graphic Designer
Various Logos and Graphic Elements

This collection of graphics and logos showcases my love for bold, bright, and unapologetically eye-catching design. Created using a mix of generative AI tools and Adobe Creative Suite, each piece combines playful pop-culture energy with clean, impactful branding. From character-led beer labels to punchy typographic identities, these designs celebrate colour, humour, and visual storytelling — all crafted to grab attention and stay memorable. graphicdesigner logo illustrator

  • Creative Director
  • Freelance Digital Illustrator
  • Graphic Designer
Beer Can Labels for The Empire Beer Co.

A set of 6 labels for the initial cratf ale launch range of the Empire Beer Co. Designed using Ideogram and Adobe Creative Suite graphicdesigner webdesigner

  • Freelance Digital Illustrator
  • Graphic Designer
Tee Shirt Designs For Original Stormtrooper Beer

A selection of designs produced for Original Stormtrooper Beer, primarily for use on tee shirts. Created using Illustrator mainly but Che Trooper also involved using Midjourney and Photoshop. logo graphicdesigner illustrator

  • Designer
  • Graphic Designer
  • Illustrator

Work experience· 5 roles

Founder/Director · The FowndryDec 2018 – Sep 2025 · 6 yrs 10 mos

Wrote high-converting site copy, engaging product reviews, and scroll-stopping social content to boost visibility and sales. Sourced and launched innovative products by attending global trade shows and conducting trend scouting. Managed subscriber database and produced regular MailChimp newsletters. Wore multiple hats across strategic planning, cost negotiations, stock purchasing, inventory management, and market trend analysis. Served as E-commerce Platform Site Administrator, ensuring up-to-date content and functionality. Drafted press releases and pitched to media to secure PR exposure; led Zendesk-based customer service initiatives. Accomplishment: Designed the Phoenix logo and achieved £130k in sales within the first four weeks of a product launch.

Founder/Creative Director · Original Stormtrooper Craft BeerDec 2018 – May 2025 · 6 yrs 6 mos

Conceived, designed, and directed all branding and packaging for core beer, gift, and merchandise ranges, servicing D2C and international retailers. Led web and social content (banners, photography, press releases) and SEO-optimised copy to boost visibility. Planned and managed email campaigns via MailChimp and Campaign Monitor, driving engagement and conversions. Spearheaded subscription growth through Optimized conversion strategies using Optimonk, expanding the customer base. Managed the Shopify store, ensuring seamless UX and driving sales performance. Sourced and ordered merchandise production, managed stock and critical paths for OSB merchandise, and optimised margins. Developed and presented original pitch documents to secure brand licences amidst competition. Introduced generative AI (Midjourney) to accelerate creative development, shorten turnaround times, and reduce costs. Accomplishment: grew OSB from launch to £1m turnover in 3 years.

Production Manager · KidultJul 2013 – Sep 2025 · 12 yrs 3 mos

Developed and executed strategic production plans and schedules to meet customer demand while maximizing efficiency and resource use.

Freelance Product Sourcing Specialist · Various ClientsDec 2012 – Sep 2025 · 12 yrs 10 mos
Head of Buying and Production · FireboxNov 2011 – Sep 2025 · 13 yrs 11 mos

Education

First Year of Bachelor of Arts (Hons) in Visual Communication · University of Wolverhampton2030 – 2025
First Year of Bachelor of Arts (Hons) in Visual Communication · University of Wolverhampton2030 – 2025

Certifications and awards

First Year of Bachelor of Arts (Hons) in Visual Communication2030 – 2025
First Year of Bachelor of Arts (Hons) in Visual Communication2030 – 2025

Testimonials · 5.0 from 2 reviews

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