Available to hire
Hi, I’m Tyler Beres. I’m a digital marketing professional focused on Meta (Facebook/Instagram) advertising, lead generation, and performance optimization for service-based and e-commerce businesses. I design end-to-end paid social campaigns, from creative development and audience targeting to analytics and reporting.
I’m comfortable working independently in fast-paced, remote environments and I leverage AI tools to accelerate ad ideation, copy variations, and performance analysis while maintaining human oversight and strategic direction. I emphasize measurable results, collaboration with clients, and continuous learning.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Freelance Marketing Consultant at Beres Digital Marketing
January 1, 2025 - PresentPlan, launch, and manage Meta (Facebook/Instagram) advertising campaigns focused on lead generation and conversion performance. Develop ad creatives including copywriting, visual selection, and creative testing. Monitor campaign performance using platform analytics and conversion data, making ongoing optimizations to improve lead quality and efficiency. Prepare clear performance summaries and recommendations, translating ad metrics into actionable next steps for clients. Leverage AI tools to accelerate ad ideation, copy variations, audience insights, and performance analysis while maintaining human oversight and strategic direction. Manage full campaign lifecycle independently, from setup and launch through optimization and reporting.
Sales/Marketing at Proline Motorsports and Marine
May 1, 2024 - July 1, 2025Sales of premium marine products, specializing in MasterCraft boats, while leveraging brand knowledge to sell across all product lines. Support internal marketing initiatives including promotional strategy, pricing communication, and campaign execution across dealership channels. Assist with digital advertising efforts, promotions, and lead follow-up processes tied to sales performance. Maintain CRM data, manage inbound leads, and support customer conversion workflows. Collaborate with internal stakeholders to align marketing efforts with sales objectives and business priorities. Guide and support fellow sales staff to maintain a high-performing team environment.
Motorsports Mechanic at Proline Motorsports and Marine
April 1, 2014 - September 1, 2019Served as the primary technician for a wide range of power sports equipment including surf and wake boats, dirt bikes, snowmobiles, motorcycles, ATVs, and side-by-sides. Acted as the dedicated customer service technician, assisting customers with troubleshooting over the phone and at the service counter. Achieved factory certifications from Yamaha, Pleasure Craft Marine, Volvo Penta Marine, and Husqvarna motorcycles, ensuring expert-level service and knowledge across multiple brands.
Education
Bachelor of Commerce - Marketing (B.Comm) at University of Saskatchewan
September 1, 2020 - April 1, 2024Business Certificate at Saskatchewan Polytechnic
September 1, 2019 - April 1, 2020Qualifications
Yamaha Factory Certification
January 11, 2030 - January 12, 2026Pleasure Craft Marine Factory Certification
January 11, 2030 - January 12, 2026Volvo Penta Marine Certification
January 11, 2030 - January 12, 2026Husqvarna Motorcycles Certification
January 11, 2030 - January 12, 2026Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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