I'm Sbahat Riaz, a UX/UI Designer and UX Consultant based in Istanbul, Türkiye. I blend user-centered design with practical product strategy to deliver interfaces that are both usable and visually compelling. Over the years I've led UX strategy across multiple projects, aligning business goals with user needs and collaborating with development teams to resolve issues and accelerate delivery. I'm an independent UX/UI Designer since 2022, crafting digital experiences for 50+ businesses across healthcare, e-commerce, travel and fintech. I conduct user research, create wireframes and prototypes, and run usability tests to improve conversions, onboarding, and satisfaction.

Sbahat Riaz

I'm Sbahat Riaz, a UX/UI Designer and UX Consultant based in Istanbul, Türkiye. I blend user-centered design with practical product strategy to deliver interfaces that are both usable and visually compelling. Over the years I've led UX strategy across multiple projects, aligning business goals with user needs and collaborating with development teams to resolve issues and accelerate delivery. I'm an independent UX/UI Designer since 2022, crafting digital experiences for 50+ businesses across healthcare, e-commerce, travel and fintech. I conduct user research, create wireframes and prototypes, and run usability tests to improve conversions, onboarding, and satisfaction.

Available to hire

I’m Sbahat Riaz, a UX/UI Designer and UX Consultant based in Istanbul, Türkiye. I blend user-centered design with practical product strategy to deliver interfaces that are both usable and visually compelling. Over the years I’ve led UX strategy across multiple projects, aligning business goals with user needs and collaborating with development teams to resolve issues and accelerate delivery.

I’m an independent UX/UI Designer since 2022, crafting digital experiences for 50+ businesses across healthcare, e-commerce, travel and fintech. I conduct user research, create wireframes and prototypes, and run usability tests to improve conversions, onboarding, and satisfaction.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Urdu
Fluent
Turkish
Intermediate

Work Experience

UX Consultant at Givesin48
July 1, 2024 - July 1, 2024
Led UX strategy across 6 projects, aligning business goals with user needs. Brainstormed design solutions with the client, iterated through ideation phases, redefined the UX, refined wireframes and UI implementations. Collaborated with a dev team of 5 to resolve 300+ bugs, cutting production errors by 40% and enhancing workflow delivery time by 25%. Conducted exploratory testing, leading to interface changes that reduced onboarding drop-offs by 30%.
Independent UX/UI Designer at Self-Employed / Sbahat Riaz
July 1, 2022 - November 20, 2025
Crafted and refined digital experiences for 50+ businesses, optimizing user flows and interface design to improve usability and satisfaction metrics across diverse industries including healthcare, e-commerce, travel and fintech. Conducted user researches, interviews, competitor analysis, affinity maps, UI designs, UX consultation to optimize existing products' experiences, prototypes. Conducted usability testing and iterative improvements for a travel app, resulting in a 28% increase in conversions.
UX and Visual Designer at CLYKK
July 1, 2022 - July 1, 2022
Designed and optimized high-quality mobile app interfaces, web responsive interfaces and screenflows for consumer/provider platforms, resulting in a 20% increase in UI intuitiveness based on post-launch survey feedback. Produced brand assets including innovative icons, package banners and app store screenshots, boosting visual appeal and app downloads by 18%.
Independent UX/UI Designer at Sbahat Riaz
July 1, 2022 - Present
• Crafted and refined digital experiences for 50+ businesses, optimizing user flows and interface design to improve usability and satisfaction metrics across diverse industries including healthcare, e-commerce, travel and fintech. • Conducted user researches, interviews, competitor analysis, affinity maps, UI designs, UX consultation to optimize existing products' experiences, prototypes. • Conducted usability testing and iterative improvements for a travel app, resulting in a 28% increase in conversions.
UX and Visual Designer at CLYKK
June 1, 2021 - July 31, 2022
• Designed and optimized high-quality mobile application interfaces, web responsive interfaces and screenflows for consumer/provider platforms, resulting in a 20% increase in UI intuitiveness based on post-launch survey feedback. • Produced brand assets including innovative icons, package banners and app store screenshots, boosting visual appeal and app downloads by 18%.
UX Consultant at Givesin48
December 1, 2020 - July 31, 2024
• Led UX strategy across 6 projects, aligning business goals with user needs. • Brainstormed with the client on promising design solutions, iterated through ideation phases, redefined the UX, refined wireframes and UI implementations. • Collaborated with a dev team of 5 to resolve 300+ bugs, cutting production errors by 40% and enhancing workflow delivery time by 25%. • Conducted exploratory testing, leading to interface changes that reduced onboarding drop-offs by 30%.
User Experience Designer at Tradesnest
June 1, 2020 - June 1, 2020
Led design process for a B2B international marketplace connecting Consumer Electronics Brands with Retailers and Distributors. Conducted stakeholder interviews, competitor analysis and user research to build user flows and wireframes, accelerating vendor onboarding by 35%. Developed high-fidelity prototypes and annotated screenflows to streamline developer handoff and minimize rework cycles.
User Experience Designer at Tradesnest
March 1, 2020 - June 30, 2020
• Led design process for a B2B international marketplace connecting Consumer Electronics Brands with Retailers and Distributors. • Conducted stakeholder interviews, competitor analysis and user research to build user flows and wireframes, accelerating vendor onboarding by 35%. • Developed high-fidelity prototypes and annotated screenflows to streamline developer handoff and minimize rework cycles.
Product Designer at FitWorld RawJuice
January 1, 2020 - January 1, 2020
Spearheaded as a solo designer for the UX of a responsive website and mobile app promoting healthy juices in the US. Defined information architecture, user journeys, UI screens and final prototypes. Planned and executed A/B tests boosting app downloads by 18%. Crafted marketing visuals and social banners that generated 13% more profit than anticipated in the first half of the launch.
Product Designer at FitWorld RawJuice
February 1, 2018 - January 1, 2020
• Spearheaded as a solo designer for the UX of responsive website and mobile app promoting healthy juices in the US. • Defined information architecture, user journeys, UI screens and final prototypes. • Planned and executed A/B tests boosting app downloads by 18%. • Crafted marketing visuals and social banners that generated 13% more profit than anticipated in the first half of the launch.

Education

Master of Arts (MA) in Business Analytics at Marmara University
January 1, 2019 - July 6, 2021
B.Sc Software Engineering at COMSATS University
February 4, 2013 - March 2, 2017

Qualifications

Visual Elements of User Interface Design
December 28, 2020 - January 22, 2021
Usability Testing with Hotjar
January 1, 2024 - January 3, 2024

Industry Experience

Healthcare, Travel & Hospitality, Retail, Software & Internet, Media & Entertainment, Professional Services, Consumer Goods, Financial Services