Available to hire
I’m a results-driven Digital Marketer who helps brands grow through smart strategy and automation. From e-commerce stores to service businesses, I manage Meta and Google ad campaigns, optimize SEO, and build systems that convert. Clients appreciate my clear communication, data focus, and ability to make marketing finally make sense.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Work Experience
Digital Marketing Strategist & Web Developer at Freelance
November 30, 2022 - PresentHands-on freelance projects for local businesses and entrepreneurs, applying SEO, paid media, automation, and web development to generate qualified leads and improve conversions.
Key Achievements:
- SEO & Content Optimization – Built and optimized WordPress sites for multiple industries (automotive, beauty, hospitality, property management). Implemented local SEO (Google Business Profile, schema, NAP, backlinks) and drove rankings from page 3 to top 3 in under 4 months.
- Paid Media Campaigns – Managed Google Ads and Meta Ads for lead generation. Integrated HubSpot CRM and API-driven tracking, reducing CPL and improving lead quality with accurate attribution and remarketing.
- Automation & CRM Systems – Designed workflows in HubSpot, Zoho, and Klaviyo to capture leads and trigger follow-up automations. Implemented Messenger automation to improve response times and customer engagement.
- Creative & AI Tools – Leveraged MidJourney and photoshop for on-brand visuals and Voiceflow for chatbot workflows, cutting design time by 40% while maintaining consistent quality.
Digital Marketing Manager – Short-Term Rentals at Freelance
December 1, 2019 - PresentManage digital marketing and booking platforms for a portfolio of short-term rental properties, applying SEO, paid media, and automation to maximize occupancy, revenue, and guest engagement.
Key Achievements:
- Built and optimized direct booking platforms with WordPress + Airbnb/Vrbo calendar sync; implemented local SEO (Google Business Profile, schema, backlinks) and Meta Pixel tracking. → Achieved page 2 Google ranking (#2) for “Airbnb Cranbrook,” competing with major platforms.
- Developed a property management brand website with SEO, Google Ads, Meta Ads, and remarking funnels. → Sustained #1 local ranking and generated consistent inbound leads from regional property investors.
- Applied dynamic pricing strategies based on seasonality and competitor analysis to maximize ADR, occupancy, and revenue.
- Produced high-converting marketing assets (professional photography, AI visuals, optimized copywriting) and ran targeted cross-platform ad campaigns to increase booking conversions.
- Automated guest communications and retention workflows with CRM integrations, GA4/Pixel tracking, and multi-channel messaging. → Improved personalization and repeat bookings.
Digital Marketing Manager – E-Commerce at self-employed
January 1, 2020 - January 1, 2025Launched, scaled, and managed an e-commerce business as a self-directed project that became a foundation for my digital marketing career. Developed full-funnel marketing and conversion ecosystems across paid, organic, and automated channels to drive sales growth and retention.
Key Achievements:
- Directed multi-channel paid campaigns (Google Ads, Meta Ads) with refined targeting and creative testing → consistently improved ROAS and reduced CPL.
- Executed full SEO/content strategy across listings, blogs, and site architecture → boosted organic visibility and reduced paid reliance.
- Built an integrated marketing + conversion ecosystem with Klaviyo automations (segmentation, welcome, abandoned cart, re-engagement) → increased repeat purchases and customer lifetime value.
- Applied GA4 analytics and CRO testing to optimize product pages, checkout, and pricing → stronger conversion rates and profitability.
- Developed Shopify storefronts with mobile-optimized, conversion-focused UX and streamlined vendor/logistics operations → improved delivery times and cost efficiency.
Education
Digital Marketing at Cumberland Collage
September 9, 2024 - August 15, 2025- 900-hour, 45-week program with hands-on projects and real-world case studies across core digital channels.
- Training covered Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, SEO, Analytics (GA4/Search Console), Marketing Automation (HubSpot, Klaviyo, Zapier), WordPress and basic HTML/CSS, E-Commerce, and Digital Strategy.
- Built and optimized full-funnel campaigns and web assets, with job-ready deliverables for agency and in-house roles.
- Graduated with a 99% final average.
Qualifications
Responsive Web Design
March 1, 2025 - July 1, 2025- Completed freeCodeCamp’s 300-hour Responsive Web Design program.
- Built mobile-friendly web pages using HTML5, CSS3, flexbox, grid, and responsive units.
- Focus on accessibility, semantic structure, and cross-device layout behaviour.
HubSpot Inbound Marketing Certification
October 1, 2024 - October 31, 2024- HubSpot Inbound Marketing Certification — 9 lessons, ~4 hr 53 min. Focus on creating buyer-journey content, distributing it effectively, segmenting audiences, attributing ROI, and using automation/AI to scale.
- Key themes: content marketing, lead generation, marketing automation, reporting and performance; practical lessons on buyer personas, content distribution, behavioural marketing and segmentation, attribution and experimentation, and automation/AI.
Industry Experience
Professional Services, Retail, Travel & Hospitality, Wholesale & Distribution
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Cranbrook today.