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I am a performance-oriented Digital Marketer with a strong focus on data-driven decision making, continuous learning, and strategic marketing. I specialize in media buying, performance campaigns, and conversion optimization. I am passionate about helping brands grow sustainably and optimizing digital campaigns along measurable KPIs. I have experience planning and executing paid ads on platforms like Meta, Google, and Instagram, with a clear focus on maximizing ROAS and lowering CPA. I work closely with content and design teams to create high-converting creatives and stay ahead by monitoring current digital marketing trends to implement innovative tactics.…I am a performance-oriented Digital Marketer with a strong focus on data-driven decision making, continuous learning, and strategic marketing. I specialize in media buying, performance campaigns, and conversion optimization. I am passionate about helping brands grow sustainably and optimizing digital campaigns along measurable KPIs. I have experience planning and executing paid ads on platforms like Meta, Google, and Instagram, with a clear focus on maximizing ROAS and lowering CPA. I work closely with content and design teams to create high-converting creatives and stay ahead by monitoring current digital marketing trends to implement innovative tactics.

Okoro Uchenna Victor

Digital Marketer, Performance Marketer, Marketing Strategist, +2

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I am a performance-oriented Digital Marketer with a strong focus on data-driven decision making, continuous learning, and strategic marketing. I specialize in media buying, performance campaigns, and conversion optimization. I am passionate about helping brands grow sustainably and optimizing digital campaigns along measurable KPIs. I have experience planning and executing paid ads on platforms like Meta, Google, and Instagram, with a clear focus on maximizing ROAS and lowering CPA. I work closely with content and design teams to create high-converting creatives and stay ahead by monitoring current digital marketing trends to implement innovative tactics.…I am a performance-oriented Digital Marketer with a strong focus on data-driven decision making, continuous learning, and strategic marketing. I specialize in media buying, performance campaigns, and conversion optimization. I am passionate about helping brands grow sustainably and optimizing digital campaigns along measurable KPIs. I have experience planning and executing paid ads on platforms like Meta, Google, and Instagram, with a clear focus on maximizing ROAS and lowering CPA. I work closely with content and design teams to create high-converting creatives and stay ahead by monitoring current digital marketing trends to implement innovative tactics.

Available to hire

I am a performance-oriented Digital Marketer with a strong focus on data-driven decision making, continuous learning, and strategic marketing. I specialize in media buying, performance campaigns, and conversion optimization. I am passionate about helping brands grow sustainably and optimizing digital campaigns along measurable KPIs. I have experience planning and executing paid ads on platforms like Meta, Google, and Instagram, with a clear focus on maximizing ROAS and lowering CPA. I work closely with content and design teams to create high-converting creatives and stay ahead by monitoring current digital marketing trends to implement innovative tactics.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

German

Advanced

Ukrainian

Intermediate

Work Experience

Digital Marketing Specialist /Media Buyer at Volks Deutsches Institut

January 1, 2024 - Present

Strategic planning and operation of paid advertising campaigns on platforms like Meta Ads, Google Ads, and Instagram focusing on ROAS and CPA. Continuously analyzing campaign performance metrics such as CTR, CPL, CPM, and conversion rates to optimize targeting, placements, and budgets. Developing full-funnel marketing strategies for lead generation, user retention, and scaling. Collaborating with content and design teams to produce conversion-strong creatives including ad visuals, copy, and video assets. Monitoring current digital marketing trends to implement innovative tactics within the media mix.

Marketing Manager (360° Marketing) at Laumark

November 30, 2023 - July 21, 2025

Conceived and implemented holistic marketing campaigns (online and offline) aimed at brand positioning and customer acquisition. Managed campaigns, content production, email marketing, and performance tracking. Conducted market and competitor analyses to optimize customer journey and value proposition. Developed marketing materials such as brochures, landing pages, and campaign concepts in close coordination with internal stakeholders. Established data-driven reporting and performance dashboards for success evaluation.

Vertriebsleiter / Sales Manager (B2B & B2C) at Agile Inc

June 30, 2023 - July 21, 2025

Built and managed a high-performance sales team focusing on lead nurturing, sales pipeline, and closing strategies. Developed sales concepts to increase revenue and acquire new customers. Maintained key account relationships to improve customer retention and lifetime value. Implemented CRM systems and sales forecasts for planning and measuring success.